The Power Of Archetypes In Brand Creation. Tom Fishburne: Marketoonist. Branding. Beer and Mind Control We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no messy gel required for this one), thinks about cold beer, and the [...]
Continue Reading... The Fatal Flaw in Loyalty Programs (And How to Minimize Damage) Loyalty and rewards programs can be great motivators. Continue Reading... Advertising, media, marketing and PR news & jobs - Brand Republic. Always branding. always on. The Marketing Society - UK's leading Marketing Association. Seth's Blog. Top 10 Brand Management Blogs : Marketing/Small Business : Business.
Steve Gershik is the Founder and Chief Marketing Officer of 28Marketing based in the Bay Area in California. Steve presents on marketing topics at the DMA, BMA, and OMS events and is a thought leader in demand generation and marketing automation, and connecting brand to demand. He writes a blog and hosts at a podcast called The Innovative Marketer. You can follow him on Twitter at @sgersh. Altitude Branding As Director of Community for Radian6, a social media monitoring software company, Amber Naslund writes about social media’s connection to branding, while simultaneously demonstrating how companies are increasingly being made up of “brandividuals,” superstar marketers with their own personal brand, operating within companies that get to bask in the glow of that attribution. Brand Autopsy In it’s sixth year, Brand Autopsy remains one of the funniest, relevant, insightful branding blogs out there. Brand DNA Brand Noise What do customers want?
Branding Strategy Insider Interbrand Corp. 10 Blogs to Stimulate Your Creativity : Careers : Business. Althouse A blog by Wisconsin law professor Ann Althouse, it's a salon that takes on six or seven issues every day. Some are political, some are cultural, and some are just for fun. Great comments! Bad Banana A blog by graphic designer/communicator Tim Siedell, this site is a treasure trove of graphic design ideas that date back several generations. Belmont Club This site looks at (among other things) the big picture of how various specific technology innovations impact the geo-political landscape. Idea Sandbox This is the product of Paul Williams (an American in Amsterdam); many good reviews, ideas, and how to’s.
Innovation Tools This site is the "Grand Bazaar" of innovation and creativity ideas and information. Lateral Action Done by London creative consultant Mark McGuiness. Logic + Emotion David Armano's take and critique of the 2.0 scene. Philosophistry Wishing Thinking London creative consultant Mark McGuiness also contributes to this blog.