Novartis: Radically Remaking Its Drug Business. How to Use Social Technology in Pharma Marketing - Advertising A. Focused Social Networks Build Community. As MySpace and Facebook develop their sites for mass appeal, some social networks are banking on a focused approach.
For example, Children with Diabetes is a Johnson & Johnson-owned ad-supported social network for families who have children with diabetes. Nearly one-half of the site’s traffic comes from search, according to Joseph Natale, vice president at Children with Diabetes. JNJ BTW.