Vischeck: Home. PICTURE CONTROL SYSTEM. Color Codes Matching Chart HTML (Pantone, CMYK, RGB Hex) Color Moods in Logo Design The logo designer can already transmit a basic mood by the choice of color codes but their connotations can differ widely from culture to culture.
For example, pink: In Europe it stands for softness and being childish, but in Korea it stands for trust. Typical uses of colors in North America and Western Europe include: Activity (Red, Orange, Yellow); Honesty (White, Blue, Green); Functionality (White, Grey, Black); Ideal (White, Blue, Gold); Cleverness (White, Blue, Silver); Performance (Blue, Gold, Red); Innovation (Violet, Orange, Silver); Objectivity (White, Grey, Blue); Speed (Silver, Red, Yellow).