How to use LinkedIn to Promote Your Business. LinkedIn LinkedIn has grown beyond its original purpose of connecting professionals with potential clients and employers. While Facebook and Twitter can be (and definitely are) used for business, LinkedIn is specifically geared toward building valuable business connections. The professional social media site has also become a terrific business-to-business marketing tool. In addition, it’s likely that LinkedIn recommendations will be taken into account for search engine rankings in the future, similar to how Facebook Likes, Tweets and Google +1s are today. There are many benefits to building and using a LinkedIn company page, but it can be tricky trying to get started. A poorly planned LinkedIn company page is worse than no company page at all!
Start With Your Own Profile Building an effective company page isn’t difficult, but it can be time consuming. By keeping this in mind, using your own LinkedIn profile to promote your business becomes easier. Author Bio. Twitter. Facebook. All Facebook - The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Mediabistro.com: jobs, classes, community and news for media professionals. AllTwitter - The Unofficial Twitter Resource. Social Media News and Web Tips – Mashable – The Social Media Guide.