Story Development Tips
Get flash to fully experience Pearltrees
Integration is chaos. With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees. Furthermore, when Kellogg wrote the textbook on marketing integration years ago, I know that what they describe in their scenario planning was not what marketers are attempting to pass off as an integrated marketing plan. Today, ' Integrated Marketing' is defined as a multi-channel plan using the same message across all channels.
Digital Literacy, Creativity & Transmedia Publishing For Kids: 02/01/2011 - 03/01/2011 - (Private Browsing)"I want to create experiences that allow the audience to step into the shoes of the protagonist."-Lance Weiler When I talk to most people in publishing and tell them I am creating character bibles & StoryWorlds for kids IP, they usually look at me kind of funny and ignore what I say or ask, "what?" I tell them I'm an obsessed student of transmedia, and in order to create a compelling digital storytelling experience on the web (i.e. to get & retain eyeballs), you need to create an amazing place for your digital story to live and be shared. You need to create context.
Screen Australia's industry standard A-Z Budgets are intended as a guide to preparing budgets in the format usually required by funding bodies. There are separate budgets for feature films, short films, documentaries, interactive digital media and animation. All are provided as downloadable Excel spreadsheets suitable for both PC and Macintosh users. You will need a degree of proficiency Microsoft Excel. These templates are intended for all projects, regardless of whether or not you are applying for the Producer Offset.
In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) how progressive businesses are approaching content strategies in social media and how they’re rethinking departments, intentions, metrics, and budgets, and 4) also how media opportunities are packaged and sold by each network and who’s buying them and why. In many cases, I’ve found that media is not limited to three groups, but instead categorized into five key segments: Paid, Promoted, Owned, Shared, and Earned. To visualize the model that reflects the state of new media, I once again partnered with my good friends at JESS3 .
If social media warranted a mantra, it would sound something like this, "Always pay it forward and never forget to pay it back...it's how you got here and it defines where you're going." This intentional form of alternative giving is referred to as "generalized reciprocity" or "generalized exchange." The capital of this social economy is measured in these productive relationships and those relationships are earned through the acts of reciprocity, recognition, respect and benevolence. So how can businesses, which, one could argue, typically represent a "pay it backward" approach (ie, "pay me for my goods and services"), thrive in this environment?
What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide . It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc. It is our bible and adherence to its tenets and instructions is strictly enforced.