Personalize Media. Every Company Is A Media Company. Every company is a media company because every company publishes to its customers, its staff, its neighbors, its communities.
It doesn't matter if a company makes diapers or steel girders, it must also be a media company and know how to use all the media technologies at its disposal. While this has always been true to some extent, it is even more important today, because our media technologies have become so much more powerful. Antisocial Marketing. A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook.
Tim Hoang reports. Despite the clamour by the marketing industry to affix 2.0 to all things vaguely Internet-related, it would appear that marketers are still struggling to fully utilise social networks as a channel of communication. A report by JupiterResearch has highlighted how half of all advertiser branded social network pages in Europe have fewer than 1,000 friends with the average branded social networking page having 'only' 6,494 friends. How to do PR in New Media. Just a few short years ago, reaching out to the media to discuss a new product or service announcement used to be a fairly straight forward deal.
Media people, journalists, trade reporters, and radio personalities used to stay put in one job, with one station or news organization and write a certain kind of story/subject matter. You would either research or look up media contacts in directories and lists. This alone has changed a great deal. As the profit deriving from subscription and advertising continues to erode, news organizations keep shaving staff, augmenting the need to fill so many paper column inches and magazine pages with free lancers.