The Race For The Second Screen: Five Apps That Are Shaping Social TV. It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching TV. While many think that number might be high, it signals a trend in consumer behavior that cannot be ignored. Broadcasters and marketers are feeling the heat of both risk and reward. Risk if they do nothing and cede the second screen to Twitter and Angry Birds; reward if they find a way to deliver companion experiences, drive engagement--and expand ad inventory.
One result has been investment flowing into social TV apps, in what some--like MIT research scientist Marie-Jose Montpetit--are already comfortable calling a bubble. "2012 is the year that people will think, rightly maybe, that they will make a lot of money out of social television, for the first time ever,” she says. [Image: Brisbane/Shutterstock] GetGlue: Check-in to tv, movies and music. Social Network for Entertainment Discover what to watch, share what you're watching with friends and fans, and get updates from your favorite shows. Welcome to Shazam. PLINKERS l VideoSync Marketing Solutions.
The new way to watch television. Connect with your friends around the shows you love. Miso Homepage.