Second Screen

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It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching TV. While many think that number might be high, it signals a trend in consumer behavior that cannot be ignored. Broadcasters and marketers are feeling the heat of both risk and reward. Risk if they do nothing and cede the second screen to Twitter and Angry Birds; reward if they find a way to deliver companion experiences, drive engagement--and expand ad inventory. The Race For The Second Screen: Five Apps That Are Shaping Social TV

The Race For The Second Screen: Five Apps That Are Shaping Social TV

GetGlue: Check-in to tv, movies and music

GetGlue: Check-in to tv, movies and music

Your app for TV, Movies & Sports Discover what to watch, share what you’re watching with friends and fans, and get great updates from your favorite shows. Discover
PLINKERS l VideoSync Marketing Solutions PLINKERS l VideoSync Marketing Solutions (Français) Ci joint le slide deck de la présentation effectuée lors de mon intervention au cours de la session de formation autour de l’avenir de la TV organisée par Pascal Lechevallier pour Dixit. Il m’avait été demandé d’intervenir plus spécifiquement sur les enjeux derrières l’émergence de la Social TV et des usages dit de 2nd écran afin de permettre aux producteurs et aux diffuseurs de mieux appréhender le chemin parcouru ces dernières années sur ce sujet et la façon dont se profile l’avenir de ce marché.
Connect with your friends around the shows you love

Connect with your friends around the shows you love

Connect with your friends around the shows you love IntoNow from Yahoo makes engaging with your friends around your favorite television shows easy and fun. Just tap the green button when you’re watching, and IntoNow will identify the show, right down to the episode. Once identified it’s easy to share with your friends on Twitter or Facebook.