« Avec Webedia, nous allons aider les marques à investir dans le digital » LA TRIBUNE - De TerraFemina à jeuxvideo.com, la trajectoire de Fimalac dans les médias numériques peut surprendre. Quelle a été la philosophie de cette diversification à marche forcée depuis un an ? VÉRONIQUE MORALI - Fimalac a toujours été un groupe réactif cherchant les métiers d'avenir et les pépites.
Je m'étais moi-même engagée dans l'aventure numérique en créant le site TerraFemina. Quand l'opportunité d'entrer au capital de Webedia s'est présentée, nous avons compris qu'elle était unique : Webedia nous a semblé une plateforme de départ extrêmement attractive pour nous déployer dans le digital à travers le divertissement, compte tenu de son expertise reconnue en tant que « media publisher » avec la galaxie de sites PurePeople, PureMedias, et son avance dans le « brand publishing ». Un an après la finalisation, qui a eu lieu fin juillet 2013, nous constatons que nous ne nous sommes pas trompés ! Nous avons investi 240 millions d'euros en un an. Il y a un vrai débat. The newsonomics of the Washington Post and New York Times network wars. Call it the newspaper network wars. The Washington Post’s Newspaper Partner Program has grown from a March-planted seedling into a full-grown fall oak. The initiative now includes more than 120 daily newspapers in the U.S., and could connect with more than 200,000 digital newspaper subscribers or more by the middle of next year.
Meanwhile, The New York Times is newly working with newspaper partners, launching its own products. USA Today, too, is now pitching a news partner program across the country. What’s going on here? Why in 2014 are we seeing both new digital and print partner programs being offered up by three of America’s national newspaper brands? We can chalk it up to two things. Let’s start with the Post. Little Politico, starting from zero, created a trusted well-known political “vertical” product almost overnight, stealing away the sizzle of politics from a strong Post that appeared to be slumbering.
The Newspaper Partner Program lays out that groundwork. Consider the math. Rakuten’s CEO on Humanizing E-Commerce. Photography: Gabriela Hasbun The Idea: Mikitani believes that human beings need communication and connection. So instead of emphasizing efficiency and convenience, Rakuten tries to create a personalized, bazaarlike shopping experience. I can still remember the first time I made an online purchase: It was in October 1996. I bought Japanese noodles from a small shop in Shikoku.
At the time, I was already planning to launch Rakuten. Our approach to e-commerce is quite different from that of Amazon and many other companies. I didn’t want to create a superstore; I wanted Rakuten to be more like a bazaar, where the owners of many small shops would curate the merchandise and interact personally with customers. Off the Traditional Path My decision to launch Rakuten began in an unusual way. At the time, I was 30 years old and working at the Industrial Bank of Japan in Tokyo. When we launched, companies were just beginning to sell over the web.
At Rakuten we offered a different model. Chick Diary. When does giving the reader what they want turn into clickbait? It’s complicated. The conventional wisdom is that clickbait is the bane of internet journalism, a kind of desperate pandering by revenue-challenged media companies aimed at racking up eyeballs — driven by the relentless economics of pageview-driven advertising. But what is it really?
Everyone thinks they know it when they see it, and Facebook is even trying to ban it from the network, but defining it is harder than it seems. In fact, the dividing line between clickbait and serving the interests of the reader is a lot more blurry than the conventional wisdom suggests. What got me thinking about this again was a Nieman Lab post by ethnographer Angèle Christin, who has been looking at the impact that audience metrics and analytics have had on digital journalism in the U.S. and France.
Darnton reminds us that, in the printed world, the quality of one’s articles was mostly assessed by one’s peers and superiors. Has this transformation resulted in more clickbait and pandering? Journalism and the internet: Is it the best of times? No — but it’s not the worst of times either. Having just written what I consider a defense of the internet’s effect on journalism and the media industry, I didn’t expect to have to do it again so soon. But just after Andrew Leonard’s short-sighted piece in Salon about how the internet has crippled journalism, David Sessions wrote on the same topic in Patrol magazine, and arguably did an even worse job of describing the current state of journalism, calling it a morass of “cynical, unnecessary, mind-numbing, time-wasting content.”
It’s not just the over-riding pessimism of both of these pieces that bothers me. It’s the failure to appreciate that the complaints they have are the same ones that have been made about journalism for decades — combined with the unrestrained longing for some mythical golden age of journalism. The internet didn’t invent clickbait I’m not saying the Patrol magazine co-founder or his fellow critics are wrong. Is there a lot of noise and low-quality writing on the internet? Definitely. Majority Of Digital Media Consumption Now Takes Place In Mobile Apps.
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. App Users The report also details several interesting figures related to how U.S. app users are interacting with these mobile applications, noting that over one-third today download at least one application per month.
4 tips for adjusting to the tempo of digital news from veteran designer Mario Garcia. The key to telling stories in the digital age is remembering that the news cycle is propelled by two tempos that each require different strategies, veteran news designer Mario Garcia explained at TEDxPoynterInstitute Tuesday. The tempos, which Garcia calls “24/7″ and “curation,” are different from one another, but every news organization has to pay attention to both to fully serve its audience, Garcia said. He shared some tips, gleaned from four decades of design consulting with 700 news organizations, on how to manage the two storytelling modes. Here are some highlights: 1. Don’t rehash the background of the story While Garcia consulted for Aftenposten, which he called the “NYT of Norway,” the paper started to replace long text-based stories full of outdated background information with small, compact updates. These “story segments,” as Garcia called them, allow news organizations to give their audiences quick, relevant bites of information without bogging them down with obsolete details.
If you’re a media company, your mobile competition isn’t other news entities, it’s Google Now. At conferences — and in editorial meetings, when a visionary speech from management is required — media companies like to talk about how the future of news is mobile. And some media outlets are even putting their money where their mouth is, by releasing apps like NYT Now. But for many, it’s still a struggle just to get their websites to render properly on a mobile device, and their apps are unloved orphans standing alone in a field, carrying bad reproductions of the print version. Meanwhile, Google’s information delivery features get stronger and stronger, and the amount it knows about the intended audience for that information grows larger. It’s like the web and Google News all over again, only worse. News should take advantage of being mobile Some newspaper chains — like Postmedia in Canada — are trying to experiment with Circa-like features and other ways to make their apps serve readers better, but a lot of it feels like too little, too late.
Photo by Maksym Yemelynov/Thinkstock. Is an ad-based business model the original sin of the web — and if so, what do we do about it? Ethan Zuckerman, director of the Center for Civic Media at MIT and co-founder of the blog network Global Voices, argues in a fascinating post at The Atlantic that the “original sin” of the internet was that almost every web business defaulted to an advertising-based business model — and that this in turn led to the privacy-invading, data-collecting policies that are the foundation of companies like Facebook and Google. But is that true? And if so, what should we do about it? Zuckerman says his thoughts around advertising and its effects were shaped in part by a presentation that developer Maciej Ceglowski gave at a conference in Germany earlier this year.
Ceglowski is the founder of Pinboard, a site that allows users to bookmark and store webpages, and someone who has argued in the past that free, ad-supported services are bad for users, since they usually wind up having to sell the company to someone who will ultimately shut it down. A fairy tale of advertising revenue. Journalism++ | Stockholm | Turning archives into journalistic goldmines | Data Journalism. Media archives is an almost completely unutilized source of information. Old stories are piled up with little or no structure which makes them difficult to make use of. This was the (most certainly relevant) starting point for the WAN-IFRA Media Hackday in Berlin, 5-6 October. We, Team Journalism++ United consisting of Pierre Romerra (Paris), Erik Willems (Amsterdam), Yordi Dam (Amsterdam), Nicolas Kayser-Bril (Berlin) and Jens Finnäs (Stockholm), chose to take on the challenge from a journalistic angle.
How can we increase the value of the utility of the archives for reporters and editors? Journalists have a bad memory. We tend to forget to follow up the stories we write. We named our hack Broken Promises. Via Journalism++ | Stockholm | Turning archives into journalistic goldmines. The Internet With A Human Face - Beyond Tellerrand 2014 Conference Talk. Anyone who works with computers learns to fear their capacity to forget. Like so many things with computers, memory is strictly binary. There is either perfect recall or total oblivion, with nothing in between. It doesn't matter how important or trivial the information is. The computer can forget anything in an instant. This doesn't map well onto human experience of memory, which is fuzzy. Every programmer has firsthand experience of accidentally deleting something important. And because we live in a time when storage grows ever cheaper, we learn to save everything, log everything, and keep it forever.
Unfortunately, we've let this detail of how computers work percolate up into the design of our online communities. Our lives have become split between two worlds with two very different norms around memory. The offline world works like it always has. I saw people taking pictures, but there's a nice set of gestures and conventions in place for that. The online world is very different. How the Smartphone Ushered In a Golden Age of Journalism | Business. Oliver munday When I first arrived in New York, some time back in the last century, I gazed in awe and fascination at subway riders reading The New York Times. Thanks to a precise and universally adopted method of folding the paper (had it been taught in schools?) , they could read it and even turn its pages without thrusting them in anyone else's face. The trick? Folding those big, inky broadsheets into neat little rectangles—roughly the same size, in fact, as an iPad.
It's as if they were trying to turn the newspaper into a mobile device. Journalism, however, is holding its own. Even just two years ago, such an assessment would have seemed almost ludicrous. Media investors and entrepreneurs began to realize they'd need distribution that Google didn't control—like social media, which doesn't rely so heavily on search results. With money has come innovation, both in journalism itself and in the tools to produce it. 5 tips for news writing with mobile eyes in mind. 13 August 2014 · by Peter Marsh The way readers consume news has changed.
Media companies must change the way they write and deliver content to address this new trend. In 2010, the Financial Times had no mobile audience. Four years later, more than 60% of FT readers access its content via mobile devices. Today in France, smartphones account for more than 40% of Le Monde’s readers, with 1.9 million monthly visitors using the newspaper’s mobile app. And, in a recent survey of U.S. consumers conducted by the Associated Press and the American Press Institute, 78% say they used their smartphones to get news during the past week. Some people, especially those in the 18-34 age group, prefer mobile devices as their exclusive source for news content.
Busy on-the-go news readers who want something to look at while standing in line or sitting at a coffee shop.In-depth news readers who check their smartphones several times a day looking for new or engaging content to delve into. Unoriginal sin. The amazing Ethan Zuckerman argues at eloquent length in The Atlantic that advertising was the web’s original sin, which really is just a corollary to the contention that giving away content for free on the web (and supporting it with advertising) was newspapers’ and magazines’ original sin.
I’m going to disagree. What bothers Ethan, I think, is not advertising but mass media economics — which, I will agree, do not fit on the net. And the solution that preachers against this sin bless — consumer payment — brings with it a host of unintended and unfortunate consequences. Ethan amusingly confesses his role as a serpent in the Garden when he was an early staffer at Tripod and not only introduced advertising support as a means of providing a free homepage service, and not only created the means to target ads to users but also — damn them! — invented the pop-up ad. (“I’m sorry. Our intentions were good.”) We are yet in an early phase of media on the net: the shovelware phase. Journalism++ | Stockholm | Turning archives into journalistic goldmines | Data Journalism. Recycle, reuse ... re-publish? Publishers make what's old new again.
Who says originality matters? There’s a timeworn journalistic tradition of being first and different, but let’s face it: Building a digital business on new and original content is expensive, often prohibitively so. And publishers know, a lot of content performs well over time. So some have made an art out of repurposing old content and giving it new life. Here are case studies of how three publishers did it. Business Insider The finance and viral news site has doubled its desktop traffic over the past two years, to 12.4 million monthly unique visitors, according comScore. It’s easy to see why BI trod this path so many times.
Cosmopolitan Some publishers are resurfacing their content using social channels. Upworthy The viral publisher regularly republishes its mission-driven posts, depending on how well they performed or whether the company feels the issue isn’t getting the attention it deserves. The Internet With A Human Face - Beyond Tellerrand 2014 Conference Talk. Build on brands, not format: UM CEO | The Newspaper Works. 2013 UK CMR COMPILED LE SC.docx - 2014_UK_CMR.pdf. 6 things publishers need to know about UK media consumption, from Ofcom's latest report. National newspaper industry working on new system of audience measurement. García Media → More validation for the two tempos for storytelling in a digital world. Presse: top 10 des tendances à ne pas suivre « Le lab de Mediatype.be. OJD : Le Figaro et Les Echos progressent en mai. For-email-a-death-greatly-exaggerated. What "media multitaskers" look like and why you should care.
Joshua Benton on Journalisms Digital Transition. This Week in Review: Reasons for optimism about journalism, and how far to take traffic-chasing. Comment The Atlantic a-t-il doublé le nombre de ses journalistes en 5 ans ? Thoughts on the media future: N.Y. Times’ David Carr, BuzzFeed’s Ben Smith, MSNBC’s Andrea Mitchell - Shorenstein Center - Shorenstein Center. Four key questions that will determine the future of news. What will digital life look like in a decade? Some predictions, from the optimistic to mind control. Un « Netflix du livre » a-t-il une chance de réussir ? Maybe news is just more efficient.
5 ways startups are narrowing the content discovery gap. A new consensus on the future of news. Content vs. service — Whither news? There are no journalists — Whither news? CMS as Media Salvation. Not. — Whither news? Too much news — Whither news? Engagement, collaboration, and membership — Whither news? MetaMediaFTV7 SCREEN. Is History Repeating Itself? BuzzFeed’s Jonah Peretti Goes Long — Matter. Deloitte. Chiffres clés - Enquête rapide 2012. Chasing sustainability on the net 2012. CMI Discussion Paper Circulation Trends 102813. Digital News Report 2013. Print Chapter State of the Media - digital. Print Chapter State of the Media - newspapers. Print Chapter State of the Media - overview. Rapport Lescure. Reuters Institute Digital News Report 2014 - Full Report (low resolution)-GBC.
The 25 Most Popular Nieman Lab Stories of 2013. The State of the Digital News Publishing Industry, According to the Internet. Scobble et Gary aux TV : pas de romantisme, montez des commandos ! L’avenir effrayant de la surveillance par les drones. Can Print Magazines Save Themselves? - Peter Osnos. Why Websites Are to News What Compact Discs Were to Music | Stephen Hull. Ethan Zuckerman. Day-old news won’t cut it in print anymore. The newsonomics of how the news industry will be tested in 2014. The big picture: Mass media era was the blink of an eye | MediaReset. Bloomberg's Justin Smith's Blueprint for Modern Media. » Why We Need the New News Environment to be Chaotic Clay Shirky. » Newspapers and Thinking the Unthinkable Clay Shirky.
La presse française depuis 1631. Sorry, Jeff Bezos, the news bundle isn’t coming back. Will the Internet Unbundle Higher Education Too? Mark Thompson : « Au New York Times, on ne voit pas le Net tuer le papier », Interviews. Printed newspapers go out of fashion but have a legacy value | Media. Presse : le numérique prend le relais du papier. What FT’s success says about the future of newspapers | Flashes & Flames. Cahier de Tendances médias : édition automne – hiver. The newsonomics of outrageous confidence. Newspapers put together by one person 'skimming online content' - Montgomery's leaked Local World vision document. Blog Archive » The Web’s third frontier. The Rights of Journalism and the Needs of Audiences | King's Review – Magazine.
Ona2013. Google’s chief economist understands media better than some industry executives do. Crise de la presse : une information à deux vitesses. La fin des journaux selon Bernard Poulet. Bernard Poulet s'explique sur «la Fin des journaux» Des quotidiens payants pour les riches. Cooperation in a Peer Production Economy: Experimental Evidence from Wikipedia.
Technology Can Save the News -- If Readers Change How They Consume It. Slow News Movement | time to change the pace. New rule: Cover what you do best. Link to the rest. Sulia Raises ~$5 Million. La crise de la presse ? Mais quelle crise ? Réjouissons-nous ! La revue est-elle le futur du journalisme ? Entretien avec Adrien Bosc, fondateur de Feuilleton. Putting the bundle back together? The newsonomics of The Guardian’s new “Known” strategy. Rise of the Platishers. The newsonomics of why everyone seems to be starting a news site. The newsonomics of momentum in the WSJ/NYT battle. Les médias, nouveaux incubateurs de start-ups ? News as Exploration, Discovery and Serendipity. 7 tendances qui devraient préoccuper les médias en 2014.