CaddE-Réputation. Measurementcamp: Tools For Measurement. Bit.ly | Basic | a simple URL shortener. TweetMeme - Search and Retweet the Hottest Stories on Twitter. 5 Ways to Use Social Data to Grow Your Business. Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge. Social media allows you to match data generated by social interactions with individual’s preferences and general interests.
This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base. In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales. #1: Listening Data Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Specifically, you can gather data about the reactions to your products and campaigns as measured by interactions with messages on Facebook, retweets, mentions on Twitter and comments on your blog. Here’s a view inside Gatorade’s mission control, where the brand reviews insights from social data to drive marketing improvements.