GENERATION Y
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The Entrepreneurial Generation
Because this isn’t only them. The small business is the idealized social form of our time. Our culture hero is not the artist or reformer, not the saint or scientist, but the entrepreneur. (Think of Steve Jobs, our new deity.)
Why the Current Crop of Twentysomethings Are Going to Be Okay
E very generation finds, eventually, a mode of expression that suits it. Cavemen drew lines on their cave walls. Sixties kids marched.Millennials and the Recession Trends: Innoventing, Neo-Bartering, and Q-Rewarding
21 October 2011 | By Cheryl Swanson We welcome your comments on the article written by Cheryl Swanson, Principal at Toniq , USA Turn on the TV, look at the front-page of a newspaper, or go to your local mall and it is obvious that we are not recovering from the recession as quickly as some economists had predicted .
Ce que traduit la peur de la distraction
La lecture de la semaine, il s’agit de quelques extraits d’ un entretien que Cathy Davidson a donné le 21 août dernier au magazine en ligne Salon . Cathy Davidson enseigne les études interdisciplinaires à l’Université de Duke en Caroline du Nord et elle est l’auteure d’un livre intitulé Now you see it qui traite de la manière dont les travaux sur l’attention vont transformer notre manière de vivre, de travailler et de penser. Dans cet article de Salon , elle est interrogée sur les enfants et sur la manière dont nouvelles technologies modifient le cerveau des enfants, pas forcément dans le mauvais sens. Cathy Davidson commence par expliquer que le discours sur les nouvelles technologies et les enfants a complètement changé après la tuerie de Colombine (en 1999 deux adolescents avaient tué à l’arme automatique 13 de leurs condisciples et professeurs).Cooking has also become more accessible. Ten years ago, says author Christopher Powell , who helped launch retailer Williams-Sonoma , cooking classes still carried the mystique of Le Cordon Bleu -prescribed way of doing things. Then, personalities such as Rachael Ray , with no credentials other than a passion for food, began to demystify cooking. Now, he says, "food is something anyone can do." Skip to next paragraph
Gen Y becomes Gen G – the gourmet generation
Gen Y becomes Gen G – the gourmet generation
When not studying anthropology in the library stacks, college student Erica Fedderly can usually be found in one other room – her kitchen. She might be putting a pinch of turmeric on a tilapia filet. Or creating something with ingredients from her personal herb garden. Or testing an obscure recipe she found on the Internet. Skip to next paragraph
I was an only child and loved it. There was a brief time when, at age 5, I told my parents I wanted a little sister. When my mom informed me that if I had a sibling, I would have to share all my toys, even my favorite ones, that was the last of my wanting a baby sister. Call me selfish, but in my defense, I'm a Gen Xer (born between 1965 and 1981).
Meagan Johnson and Larry Johnson: The Rise of the Gen Y 'Sharing Economy'
Millennial Grocery Shopping Habits and Marketing Trends | Ad Age Stat
They shop with friends, are in love with the deli section and are just as likely to do their grocery shopping at Target or Walmart as Kroger and Safeway. Millennials, the 80 million people now aged 16 to 34, have buying and brand preferences that in many cases diverge sharply from their parents. But millennials need help from friends and family in making just about any decision, including which restaurant to eat at.
New drivers typically face higher insurance premiums than others do based simply on their age and lack of experience. Recognizing that many such drivers pose no higher risk than do more experienced drivers, The Co-operative Insurance recently launched a Young Driver Insurance package in which premiums are based on the driver’s actual skill, as recorded by an in-vehicle monitoring device. Much the way drivers of all ages can use State Farm’s Driver Feedback app for advice on safer driving, so UK-based Co-operative’s Young Driver program targets drivers aged 17 to 25 with its in-car Smartbox.
‘Pay as you drive’ insurance rewards safe young drivers
La menace d'un « Péril jeune », incarné par ces geeks indisciplinés, est le juteux business de « Y-ologues » autoproclamés. Les jeunes n'intéressent pas que les candidats à l'élection présidentielle. Dans les entreprises aussi, les plus jeunes font l'objet d'une attention soutenue. Il s'agit certes de tenter de recruter de jeunes « talents », mais surtout de se méfier de leur indiscipline et de leur insubordination. Ce nouveau « Péril jeune » a un nom : la « génération Y » qui regroupe les jeunes nés entre 1980 et 1996 sans distinction de sexe, de classe sociale ou de lieu d'habitation. La propagation des craintes de la génération Y dans les entreprises n'est évidemment pas un phénomène spontané.