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La durée de vie des applications mobiles. Lors du lancement d'une application mobile, l'équipe de développeurs suit avec attention les 'analytics' de leur bébé.

La durée de vie des applications mobiles

Combien de téléchargements ? Le rythme de croissance du nombre de téléchargements ? App Retention Improves - Apps Used Only Once Declines to 20% According to a recent study by Localytics, 20% of apps are used only once, an improvement of 6% over four years.

App Retention Improves - Apps Used Only Once Declines to 20%

This is good news for app publishers; the host of new tools that make it easier to track, understand and nurture app user engagement and delight users seems to be working. To understand how app engagement has changed over the past four years, Localytics examined the App Retention Rate – the average number of times an app was used. Localytics found: 20% of Apps are only opened once, improving from 26% four years agoDuring the same period, the percentage of apps used 11 or more times increased 13% and now comprises nearly 40% of all apps.Android has greater percentage of users opening an app 11 or more timesSports and Games apps have the highest app abandonment rate of all categories, whereas Weather and Social Networking apps have the lowest App Retention Continues to Improve.

Référencer son application mobile : les bonnes pratiques. Mobile Operating Systems - Readers' Choice Awards 2013: Smartphones and Mobile Carriers. With phones based on Google's Android operating system and Apple's iOS commanding nearly 90 percent of all smartphone sales, some might ask why Microsoft keeps trying.

Mobile Operating Systems - Readers' Choice Awards 2013: Smartphones and Mobile Carriers

Apparently, the company feels the smartphone can be done better. And maybe it's right. According to our survey respondents, Microsoft's Windows Phone 8 clearly bests Apple and Android. In 2012, Microsoft's Windows Phone 7 shared the Readers' Choice Award for mobile phone platforms with Apple's iOS. This year, Microsoft's Windows Phone 8 stands alone at the top, relegating Apple's iOS to Honorable Mention. Red denotes Readers' Choice. iPhone satisfaction at 75%; closest competitor at 47% Apple makes products that people want.

iPhone satisfaction at 75%; closest competitor at 47%

Unlike their competition, they also make products that work and last. Evidence of this is in the latest ChangeWave customer satisfaction survey results. According to the survey, 75 percent of respondents said they were very satisfied with their iPhone. That compares to only 47 percent for Samsung and HTC. Only 45 percent of Motorola customers are satisified with their smartphone, while LG (31 percent), Nokia (23 percent) and RIM (22 percent) round out the list. Customer satisfaction for Apple’s iOS tops the list of the 4,000 North Americans that took part in the survey too. iOS took a 75 percent satisfaction rating with Android coming in a distant second at 47 percent. 2013/03/21/take-that-android-iphone-still-wins-at-customer-satisfaction. People sure do love their iPhones.


Despite growing competition, Apple was just ranked #1 in smartphone customer satisfaction by J.D. Power and Associates for the ninth time. In a survey measuring customer sentiment about things like ease of use, feature set and design, Apple beat out Nokia, Samsung and Motorola. For all the talk about companies like Google and Samsung nipping away at Apple's mobile empire, Cupertino still wins at keeping its customers happy, which is a big deal. La fragmentation technologique des terminaux mobiles. La fragmentation technologique des devices mobiles, c’est la multiplication des constructeurs, des tailles d’écrans, des fonctionnalités, des systèmes d’exploitations et plus généralement des systèmes mobiles.

La fragmentation technologique des terminaux mobiles

A l’aube de 2014, le marché des mobiles est toujours en pleine expansion. App Engagement: The Matrix Reloaded. Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention.

App Engagement: The Matrix Reloaded

After acquiring users, the real battle to keep and ultimately monetize consumers begins. In the brave new world of “mobile first,” engagement is the new battleground. This research is a redux to one of Flurry’s most popular reports, entitled Mobile Apps: Money, Models and Loyalty. Released three years ago, the initial report organized app category usage into a loyalty matrix. We do the same again now, while also acknowledging that a lot has changed in the app economy since then. Smartphones: So Many Apps, So Much Time. Consumers are spending more time on their apps than ever before.

Smartphones: So Many Apps, So Much Time

Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention. New data from Nielsen shows that U.S. Android and iPhone users age 18 and over spend 65 percent more time each month using apps than they did just two years ago.

In Q4 2013, they spent 30 hours, 15 minutes using apps, a full half-day more than 18 hours, 18 minutes in Q4 2011. The average number of apps used per month, however, only increased slightly from 23.2 in Q4 2011 to 26.5 during the same period in 2012 and 26.8 apps per month in Q4 2013. Who spends the most time on apps now, and what are the opportunities for growth? Social and Search Dominate App Time Methodology. Best 5 Android launchers – 2014 Edition - TNC. If you’re a user of Android you may already know what launchers actually are.

Best 5 Android launchers – 2014 Edition - TNC

Those are the programs which lets you open up different apps, categorize them and responsible for making your device more user friendly. One of the beauties of Android is how Android lets you create your own launchers if you’re a developer or use different launchers for getting a better experience unlike Windows Phone or iPhone/iPad/iPod etc. In this article I write about the top 5 launchers for Android which I think everyone should try. Each of them is really popular and has a lot of potential.

France: plus d’utilisateurs Android mais moins d’acheteurs d’applications mobiles payantes. Marché des smartphones en France : Android n°1, iOS n°2, Windows n°3 - (Kantar) Smartphone Market Share And Usage By Country - Apr-May 2014. My argument was that market share patterns by country could give us a better understanding of these trends.

Smartphone Market Share And Usage By Country - Apr-May 2014

While market share of shipments is certainly a leading indicator for install base (and consequently, usage), it only gives us a part of the story. Google’s Android extends smartphone dominance in key markets. Android remains the dominant smartphone platform across most major smartphone markets including the US, China, Japan and Europe, according to new figures. The Kantar Worldpanel figures show Apple’s strongest market by market share is Japan, where it claims 47.4% of the market in the quarter ending August 2013, compared to 48.6% for Android.