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La durée de vie des applications mobiles. Lors du lancement d'une application mobile, l'équipe de développeurs suit avec attention les 'analytics' de leur bébé. Combien de téléchargements ? Le rythme de croissance du nombre de téléchargements ? L'application mobile est-elle en mesure de devenir virale ? L'application mobile est-elle rankée dans les appstores ? Bien que tous ces éléments soient importants lors d'un lancement, il ne faut pas négliger qu'il existe une vie après le lancement et qu'il faut manager l'audience d'une application mobile durant toute sa durée de vie.

L'audience se mesure en MAU, le nombre moyen d'utilisateurs par mois. La vitesse de la perte d'audience Les premiers mois qui suivent le sommet de l'audience sont ceux où on enregistre le plus de perte d'audience pour une application mobile. Cliquer sur l'image pour l'agrandir La perte d'audience selon le type d'application mobile Les catégories qui perdent le plus vite de l'audience sont les jeux pour mobile. Le management du déclin Source. App Retention Improves - Apps Used Only Once Declines to 20% According to a recent study by Localytics, 20% of apps are used only once, an improvement of 6% over four years. This is good news for app publishers; the host of new tools that make it easier to track, understand and nurture app user engagement and delight users seems to be working.

To understand how app engagement has changed over the past four years, Localytics examined the App Retention Rate – the average number of times an app was used. Localytics found: 20% of Apps are only opened once, improving from 26% four years agoDuring the same period, the percentage of apps used 11 or more times increased 13% and now comprises nearly 40% of all apps.Android has greater percentage of users opening an app 11 or more timesSports and Games apps have the highest app abandonment rate of all categories, whereas Weather and Social Networking apps have the lowest App Retention Continues to Improve In 2014, the percent of apps used only once has shrunk to 20%, improving from 22% the previous year.

Référencer son application mobile : les bonnes pratiques. Votre application mobile est disponible mais vous peinez à faire décoller le taux de téléchargements ? Voici quelques astuces pour que votre application mobile soit bien référencée. Référencer son application mobile gratuitement D’après le cabinet Gartner, elles seraient 102 milliards d’applications téléchargées en 2013 contre 64 millions en 2012 ! Dans ce contexte, il est plus que vital de connaître les techniques de base du référencement d’applications mobiles. 1/ Ne négligez pas le SEO (search engine optimization) : pour que votre application mobile ait une chance d’être trouvée et téléchargée commencez par créer une page web qui présente votre application mobile.

Cette page vous sera de toute manière demandée lors de la soumission de votre app aux boutiques. 2/ Favorisez les mises à jour de votre application mobile ! 3/ Le graphisme de votre icône a toute son importance ! Application mobile : les différences entre Google Play et App Store Vous avez un ou plusieurs projets mobiles ? Mobile Operating Systems - Readers' Choice Awards 2013: Smartphones and Mobile Carriers. With phones based on Google's Android operating system and Apple's iOS commanding nearly 90 percent of all smartphone sales, some might ask why Microsoft keeps trying. Apparently, the company feels the smartphone can be done better. And maybe it's right. According to our survey respondents, Microsoft's Windows Phone 8 clearly bests Apple and Android.

In 2012, Microsoft's Windows Phone 7 shared the Readers' Choice Award for mobile phone platforms with Apple's iOS. This year, Microsoft's Windows Phone 8 stands alone at the top, relegating Apple's iOS to Honorable Mention. Red denotes Readers' Choice. Blue denotes Honorable Mention. Readers' Choice satisfaction is measured on a scale from zero (worst) to ten (best). It's not pure euphoria for Windows Phone 8 users. While Apple's ratings remain strong, the company did not improve in any measure compared with 2012. In addition to asking our respondents to rate satisfaction, we asked them why they chose their particular phone. iPhone satisfaction at 75%; closest competitor at 47% Apple makes products that people want. Unlike their competition, they also make products that work and last.

Evidence of this is in the latest ChangeWave customer satisfaction survey results. According to the survey, 75 percent of respondents said they were very satisfied with their iPhone. That compares to only 47 percent for Samsung and HTC. Only 45 percent of Motorola customers are satisified with their smartphone, while LG (31 percent), Nokia (23 percent) and RIM (22 percent) round out the list.

Customer satisfaction for Apple’s iOS tops the list of the 4,000 North Americans that took part in the survey too. iOS took a 75 percent satisfaction rating with Android coming in a distant second at 47 percent. 2013/03/21/take-that-android-iphone-still-wins-at-customer-satisfaction. People sure do love their iPhones. Despite growing competition, Apple was just ranked #1 in smartphone customer satisfaction by J.D.

Power and Associates for the ninth time. In a survey measuring customer sentiment about things like ease of use, feature set and design, Apple beat out Nokia, Samsung and Motorola. For all the talk about companies like Google and Samsung nipping away at Apple's mobile empire, Cupertino still wins at keeping its customers happy, which is a big deal. Why Happy Customers Matter It may seem obvious, but if people are satisfied with your product, they're more likely to stick around. Crucially, all those satisfied customers will be less inclined to follow in the footsteps of Robert Scoble and Guy Kawasaki and Andy Ihnatko make the switch to Android the next time their carrier contract is up.

Of course, Scoble and Kawasaki are geeks. Geeks Out To be sure, Android devices have improved steadily. La fragmentation technologique des terminaux mobiles | MiratechMiratech. La fragmentation technologique des devices mobiles, c’est la multiplication des constructeurs, des tailles d’écrans, des fonctionnalités, des systèmes d’exploitations et plus généralement des systèmes mobiles. A l’aube de 2014, le marché des mobiles est toujours en pleine expansion. Smartphones et tablettes de toutes tailles, livres électroniques, montres tactiles, consoles de jeu, télés ou encore voitures ou micro-ondes, notre monde devient toujours plus connecté… mais aussi plus fragmenté. Le marché des terminaux mobiles en 2013 La rapide évolution du marché rend la collecte de chiffres très complexe.

Nous en avons sélectionné plusieurs qui nous paraissent pertinents mais qui seront obsolètes rapidement. Plus de 12000 modèles différents de smartphones et tablettes sont actuellement proposés sur le marché, soit 3 fois plus que l’année 2012. En 2012, 5 milliards de téléphones mobiles étaient en circulation dont 1 milliard de smartphones. Les OS Accédez aux données actualisées des : App Engagement: The Matrix Reloaded | Flurry. Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins. In the brave new world of “mobile first,” engagement is the new battleground.

This research is a redux to one of Flurry’s most popular reports, entitled Mobile Apps: Money, Models and Loyalty. Released three years ago, the initial report organized app category usage into a loyalty matrix. Combined, smart devices – iOS and Android smartphones and tablets – are the fastest adopted technology in history; adopted faster than electricity, televisions, microwaves, personal computers, cell phones, the Internet, dishwashers, stoves, and a whole lot more. Each app category has different user engagement and loyalty characteristics. The above matrix plots application categories by how often they’re used compared to how long consumers continue to use them over time. Smartphones: So Many Apps, So Much Time. Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.

New data from Nielsen shows that U.S. Android and iPhone users age 18 and over spend 65 percent more time each month using apps than they did just two years ago. In Q4 2013, they spent 30 hours, 15 minutes using apps, a full half-day more than 18 hours, 18 minutes in Q4 2011. The average number of apps used per month, however, only increased slightly from 23.2 in Q4 2011 to 26.5 during the same period in 2012 and 26.8 apps per month in Q4 2013. This shows that while there may be an upper limit to the total number of apps users are willing to access within a given month, the amount of time they are spending on those apps is showing no signs of slowing down.

Methodology. Best 5 Android launchers – 2014 Edition - TNC. If you’re a user of Android you may already know what launchers actually are. Those are the programs which lets you open up different apps, categorize them and responsible for making your device more user friendly. One of the beauties of Android is how Android lets you create your own launchers if you’re a developer or use different launchers for getting a better experience unlike Windows Phone or iPhone/iPad/iPod etc.

In this article I write about the top 5 launchers for Android which I think everyone should try. Each of them is really popular and has a lot of potential. I have added a poll as well for all you people to vote for your favorite launcher. Please note that I am not ordering the launchers according to their ranks or anything as such. These are the launchers which I found pretty interesting and there is no actual reason for me to rank them.

Nova Launcher(Free/Paid) Nova launcher is the first one I am going to write about. Would like to know more? Yahoo Aviate Launcher. France: plus d’utilisateurs Android mais moins d’acheteurs d’applications mobiles payantes. Selon une double étude réalisée par l’Ifop pour l’agence de marketing mobile Surikate, 51% des Français ne possèdent ni tablette ni smartphone. Autre résultat majeur: un possesseur de smartphone sur deux dispose d’Android comme système d’exploitation. Soit un inversement total de situation, en moins d’un an. Surikate et l’Ifop dressent également le portrait-type de l’utilisateur d’Android Surikate, le spécialiste de la promotion des applications mobiles, a publié jeudi 15 novembre la deuxième édition de son étude sur le comportement des utilisateurs d’Android, la première en partenariat avec l’Ifop.

Plus d’1 français sur 2 ne possède pas de smartphones Une première étude Ifop, réalisée auprès de 2 005 personnes représentatives de la population française, relativise la pénétration des smartphones en France et confirme la nouvelle position forte d’Android en France. . Android et Samsung au Top Principales caractéristiques des utilisations Android Les jeux en tête Faible appétit pour le payant. Marché des smartphones en France : Android n°1, iOS n°2, Windows n°3 - (Kantar) Kantar – Janvier 2015 – France : Android est n°1 des ventes en France avec 65,3% de part de marché ; iOS est deuxième avec 20,2% de part de marché. Apple bénéficie à plein de l’effet iPhone 6 (Plus) et arrive à retrouver une part de marché de 20,2% (vs 22,2% en janvier 2014).Rien ne semble pouvoir arrêter l’attrait pour les terminaux Android, ceux-ci bénéficient d’une part de marché stable 65,3% (vs 65,2% en janvier 2014)La part de marché des Windows Phone progresse à 13% contre 9,6% en janvier 2014.

> Sources : Kantar World Panel Juin 2014 Kantar – Juin 2014 – France : Android équipe plus de 71% des smartphones vendus en France, iOS 14,7% et Windows 10,6%. Tel est le classement dévoilé par Kantar. Pour ne pas finir marginalisé, la firme à la pomme va devoir présenter en septembre 2014 des iPhones encore plus convaincants pour ne pas se faire rattraper par Windows Phone. En résumé en juin 2014 : Loading ... > Visualisez les statistiques Kantar (directement sur Kantar) Septembre 2013 Juillet 2013. Smartphone Market Share And Usage By Country - Apr-May 2014. My argument was that market share patterns by country could give us a better understanding of these trends. While market share of shipments is certainly a leading indicator for install base (and consequently, usage), it only gives us a part of the story. Contrasting regional market share and usage share (as a proxy for install base) may give us an even better understanding.

As always, I’ve sourced the figures for shipment market share from Kantar while usage share figures are from Statcounter. Usage share (or browsing share) isn’t an ideal proxy for install base as it could be skewed towards higher end devices. However, the trends in usage share could give us a fairly good understanding of the underlying install base. Now, let’s take a look at the trends in each region: Mature Markets: US, Australia, Japan and Europe US: Android Gains on iPhone after Unsubsidized Plans Take Hold Australia: Android Usage Grows Japan: iPhone Extends Lead UK: Android Makes Steady Gains Germany: Android Dominates. Google’s Android extends smartphone dominance in key markets.

Android remains the dominant smartphone platform across most major smartphone markets including the US, China, Japan and Europe, according to new figures. The Kantar Worldpanel figures show Apple’s strongest market by market share is Japan, where it claims 47.4% of the market in the quarter ending August 2013, compared to 48.6% for Android. In the US, despite a slip from 60.7% market share a year ago, Android claims 55.1% market share compared to 39.3% for iOS. While Google doesn’t trade in China, Android’s market share is now at 72.4%, compared to a respectable 20.8% for Apple. Meanwhile, across five leading European economies, including Germany, Britain, France, Italy and Spain, Android’s market share is 70.1%, compared to 16.1% for iOS and 9.2% for Windows Phone.

Across Europe, Windows Phone has reached 12% market share in Britain, 10.8% in France, 9.5% in Italy, 8.8% in Germany and 2.2% in Spain.