Get flash to fully experience Pearltrees
by Laurent Francois Teens Study June 2010 Citoyens !
While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage.
Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009.
Tendances du marketing 2.0 (2010 marketing trends) View more presentations from jérémy DUMONT .
Très clairement après avoir dit pendant des années : "les médias sociaux c'est important, il faut y être", on est passé à "attention, l'idée ce n'est pas d'y être pour y être il faut une stratégie en amont" et désormais nous entrons dans la phase "ok c'est bien gentil mais comment je mesure l'efficacité de mes actions étant donné que c'est de l'investissement long terme ?".
This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy. A word of warning, this is a 30 minute video, from a conference late last year (so skip the first 30 secs) and is not exactly their strategy, but more a case study of success, however, it’s well worth the time, and probably something you won’t have time to watch at your desk today so just make sure you remember to watch it later! Jake McKee makes three really strong, but incredibly simple (how often do we see simplicity works socially?!)