PRESENTATIONS
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Les adolescents, fatigués de Facebook ? | Citizen L. aka Laurent François
Une étude intéressante de Roiworld auprès de 600 ados de 13 à 17 ans tend à prouver un début de ras-le-bol de Facebook : 19% d’entre eux déclarent ne plus se connecter à leurs comptes : Surtout, en filigrane, on constate que la perte de cercles “privés” (ou tout du moins la volonté de Facebook d’en faire un environnement ouvert…pour les marketers…) commence à agacer les plus jeunes. Aussi, sans doute, parce que les jeunes n’ont peut-être pas tous envie de faire du personal branding, ou de devoir lutter dans un environnement adulte.
Teens Study June 2010
Roughly 1/3 of those who haven’t purchased items on/in a social net games, say it’s because they don’t have a credit card (34%) and their parents don’t like them spending money on that stuff (32%).
I agree, but what really stood out to me was part about recycling content from more traditional forms of media.
7 Reasons Social Media Is Bad for Marketing
Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
What the F**k is Social Media NOW? / we are social
SlideShare: What the F**k is Social Media NOW? | Digital Buzz Blog
For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009.
Soap Creative - 10 Facebook Myths Busted
UPDATE: You can now see a script version of this preso here http://www.slideshare.net/soapcreative/soap-creative-10-facebook-myths-busted-49508672010 Razorfish Outlook Report
Consumers aren’t just craving new experiences from brands, they’re demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive a
10 Best Practives en Marketing 2.0 - Conference BuzzTheBrand 200
Intervention d’Emmanuel Vivier (CEO de l’agence Vanksen (http://www.vanksen.fr) et de http://www.buzzparadise.com, plateforme de RP2.0 vers les bloggers) à l’édition 2009 de la conf Intervention d’Emmanuel Vivier (CEO de l’agence Vanksen (http://www.vanksen.fr) et de http://www.buzzparadise.com, plateforme de RP2.0 vers les bloggers) à l’édition 2009 de la conférence BuzzTheBrand (http://www.buzzthebrand.com) coorganisée avec le magazine Stratégies. More...
22 Social Media Trends
I have collected some of the ideas that seem to be growing fast and make real business sense. http://www.dreamgrow.com/22-social-media-marketing-trends-for-2010/ More...
Conversational Marketing
The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how The core idea of this presentation is to highlight the change in context that brands are facing in the digital landscape and how the notion of the "new grid" marks fundamental changes to how brands should budget, behave and interact in this space. Parts of this presentation have been shared by numerous Nokia representatives at different social media forums across the world.
3- Le FLOW marketing : ne plus interrompre les flux d’activité des gens pour attirer leur attention, se placer dans leur trajectoire pour accompagner la réalisation de leurs projets 4- Le marketing des VALEURS PARTAGEES : après le ciblage « mosaique » par centres d’int è rets, obtenir l’adhésion via des valeurs partagées « par tous »