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http://www.dailykos.com/story/2006/12/07/278472/-America-Before-Pearl-Harbor-Early-Kodachrome-Images

Daily Kos: America Before Pearl Harbor - Early Kodachrome Images

As the 1930s came to a close, Kodak came out with Kodachrome film – the first commercially viable color film available to the general public. In 1937 and 1938, the colors were still not stable and accurate, but by 1939 Kodachrome was producing color images of remarkable precision. Now, not just anybody could buy this film.