background preloader

Publicité

Facebook Twitter

Nicolas Bordas. Un article de Wikipédia, l'encyclopédie libre.

Nicolas Bordas

Pour les articles homonymes, voir Bordas. Nicolas Bordas, né le 14 décembre 1960 à Clermont-Ferrand (Auvergne), est un homme d'affaires et publicitaire français. Il est actuellement Vice-Président de TBWA\Europe et Président du réseau BEING Worldwide. Il a été Président de l'Association des Agences-Conseil en Communication (AACC), le syndicat professionnel des agences de communication françaises, de 2009 à 2012. Biographie[modifier | modifier le code] Il est aujourd’hui membre du comité exécutif mondial de TBWA\Worldwide.

Il est également enseignant à Sciences Po[3], où il partage ses connaissances en branding avec David Jobin, président de Publicis Royalties. Publicité. Un article de Wikipédia, l'encyclopédie libre.

Publicité

Évoquer, par exemple, le nom d'une entreprise, d'un magasin, ou encore d'une marque, n'implique pas automatiquement un acte publicitaire. Mais cela le devient à partir du moment où le but volontairement recherché est d'attirer l'attention sur l'objet évoqué et/ou de suggérer d'aller à tel ou tel endroit. La question de la publicité comparative reste aujourd'hui un sujet qui fait débat : si le concept lui-même rencontre un écho réel dans le public et les associations de consommateurs, la mise en œuvre concrète de l'idée reste controversée.

La majorité des auteurs rapprochent ou assimilent la publicité à un phénomène de propagande propre aux sociétés contemporaines[6],[7],[8],[9],[10],[11],[12],[13]. Au sein de la société, elle augmente les échanges et accélère la diffusion des nouveaux produits ou des innovations techniques et elle représente un poids économique très important. Advertising. "Adverts" redirects here.

Advertising

For the English punk band, see The Adverts. Advertising (or advertizing)[1][2][3] is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.[5][6][7]

SlideShare. The website gets an estimated 58 million unique visitors a month,[7] and has about 16 million registered users.

SlideShare

[citation needed] SlideShare was voted among the World's Top 10 tools for education & e-learning in 2010.[8][9] SlideShare's biggest competitors include Scribd.com, Issuu and Docstoc. Some of the notable users of SlideShare include The White House, NASA, World Economic Forum, State of Utah, O'Reilly Media, Hewlett Packard and IBM. §Zipcasts[edit] In February 2011 SlideShare added a feature called Zipcasts.[10] A Zipcast is a social web conferencing system that allows presenters to broadcast an audio/video feed while driving the presentation through the Internet. Zipcasts also allows users to communicate during the presentation via an inbuilt chat function. Zipcasts do not currently support screen sharing with the presenter, a feature available in competing paid services like WebEx and GoToMeeting.

Marketing mix. The marketing mix is a business tool used in marketing and by marketers.

Marketing mix

The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place.[1] In service marketing, however, the four Ps are expanded to the seven P's[2] or Seven P's to address the different nature of services. Category:Marketing by medium. Catégorie:Agence de publicité. Agence de communication. Maurice Lévy (publicitaire) Catégorie:Publicitaire. Television advertisement. "Commercial break" redirects here.

Television advertisement

For the 1997 black comedy film, see Commercial Break. A commercial advertisement on television (usually abbreviated to TV commercial, ad, ad-film, and known in UK as advert, or TV advert[1]) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials).

Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. Television was still in its experimental phase in 1928, but the medium's potential to sell goods was already predicted. Category:Advertising. Television advertisement. Advertising agency. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies.

Advertising agency

Agencies may be hired to produce television commercials, radio commercials, Online Advertising, out of home advertising, Mobile Advertising and AR Advertising as part of an advertising campaign. History[edit] Volney B. Palmer opened the first American advertising agency, in Philadelphia in 1850. This agency placed ads produced by its clients in various newspapers.[3] In 1864, William James Carlton began selling advertising space in religious magazines. Advertising.