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http://www.socialmediaexplorer.com/social-media-marketing/facebook-enables-franchisors-to-go-local-effectively/ Editor’s Note : The following is a guest post from Erica McClenny , Director of Enterprise Accounts at Expion , a social media software provider and SME client. It originally appeared on Franchise Update . In July 2011, Facebook announced a major enhancement for businesses regarding brand Pages and the ability to link to each brick and mortar location, creating a linked Facebook Place. The functionality takes us a step or two closer to solving a major problem for franchise and multiple-location businesses who are trying to optimize the world of social media.

Facebook Enables Franchisors To Go Local Effectively | Social Media Explorer

Summer Entertaining: Cocktail Party | Foodzie Blog

Nothing’s more satisfying than sipping a sophisticated cocktail on a sultry summer evening . Just as we adore our artisan food purveyors, so too do we appreciate a good craft spirit as the backbone for a memorable drink. We’ve chosen a few of our favorites, along with ideas on how to use them — as well as something to nibble with your tipple. Bulleit Rye http://foodzie.com/blog/2011/07/summer-entertaining-cocktail-party/#
http://www.clydecommon.com/

Clyde Common / Domestic & Foreign Cooking in Portland, Oregon

Opened in May 2007 by Nate Tilden and Matt Piacentini, Clyde Common is a European style tavern serving delicious food and drinks in a casual and energizing space.
Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers , Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO). While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time. http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/

10 Key SEO Strategies Every Facebook Page Owner Should Know

Vacation near home yet feel millions of miles away. Port Clinton is perfect for a full length vacation, weekend getaway or even a short drive day trip. Beaches, boating, fishing, entertainment, festivals and so much more await you along our Lake Erie shoreline. Visit Port Clinton in any season!

Port Clinton Ohio | THE OFFICIAL WEBSITE FOR ENJOYING PORT CLINTON, OH | Travel & Tourism, Living, Business, City Information

http://www.enjoyportclinton.com/
The Facebook Marketing Series is supported by Buddy Media , Power Tools for Facebook. Are you posting blindly? Use our insights to help you deliver the right content at the right time and get the results you need. Download our data report now. Hey, bands, Facebook isn’t just for laughing at formerly popular kids (“Ah, that dude teaches English at our old high school now?

10 Best Practices for Bands on Facebook

http://mashable.com/2011/07/11/bands-facebook/
Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs? You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss’ case, a free chapter of his book.

Top 10 Facebook Apps for Building Custom Pages & Tabs | Social Media Examiner

http://www.socialmediaexaminer.com/top-10-facebook-apps-for-building-custom-pages-tabs/
http://www.openforum.com/articles/how-to-claim-your-business-on-facebook-places ? Mario Rodriguez Facebook Places is essentially free word-of-mouth advertising for your business.

How To Claim Your Business On Facebook Places : Marketing :: American Express OPEN Forum

If you use Facebook to communicate about or administer a promotion, you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these Guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant. http://www.facebook.com/promotions_guidelines.php

Promotions Guidelines

FBMaxed - Facebook iFrame Course & Templates

http://fbmaxed.com/ A built-in, customizable system for creating your own REVEAL SPLASH page. When a user who has not liked your page yet, they will see this content. There is no way around it like there was previously with FBML.

4 Winning Strategies for Social Media Optimization

Jim Tobin is president of Ignite Social Media, a leading social media agency , where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party . Follow him on Twitter @jtobin . Social media optimization (SMO) is the process by which you make your content easily shareable across the social web. Because so many options exist for where people can view your content, the content model for the web has shifted from, “We have to drive as much traffic to our website as possible,” to the more pragmatic, “We have to ensure as many people see our content as possible.”

16 Facebook Marketing Strategies | Practical eCommerce

There are thousands of Facebook apps, including a growing class designed for marketing use on company Facebook Pages. Here is a list of 16 different marketing strategies — using apps — that can help your ecommerce business. 1. Facebook Send button

Facebook’s 10 Social Plugins; Benefits to Merchants | Practical eCommerce

For more on how to install Facebook plugins, read "Two Easy Ways to Add the Facebook Like Button to Product Detail Pages" on Ecommerce Developer , Practical eCommerce's companion site. Here is a list of the Facebook social plugins. Each one provides a different way to engage your customers and enable social sharing of content, driving traffic to your website.

Smart Social Media Marketing Campaigns for Twitter and Facebook | Offerpop

Set up campaigns and start acquiring fans in no time. With pricing that helps small businesses and non-profits realize value starting the first day. See our plans & pricing Convert your fans and their friends into active, repeat customers. Offerpop's built-in unique promo code and printable coupon support allows you to do this seamlessly.