Facebook Enables Franchisors To Go Local Effectively. Editor’s Note: The following is a guest post from Erica McClenny, Director of Enterprise Accounts at Expion, a social media software provider and SME client.
It originally appeared on Franchise Update. In July 2011, Facebook announced a major enhancement for businesses regarding brand Pages and the ability to link to each brick and mortar location, creating a linked Facebook Place. The functionality takes us a step or two closer to solving a major problem for franchise and multiple-location businesses who are trying to optimize the world of social media. The Facebook Place feature had yet to be fully developed to scale seamlessly across franchises, multiple-location businesses and even those with many separate departments with public-facing needs (think colleges and universities).
Before we dive into why this step forward is welcomed, let’s first understand some of the problems enterprises faced on the Facebook platform. A Little History Image via CrunchBase Still with me, and up to speed? Summer Entertaining: Cocktail Party. Clyde Common / Domestic & Foreign Cooking in Portland, Oregon. 10 Key SEO Strategies Every Facebook Page Owner Should Know. Facebook Pages are increasingly becoming a “second home page” for businesses online.
And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO). While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time. 1. 2. 3. 4.
THE OFFICIAL WEBSITE FOR ENJOYING PORT CLINTON, OH. 10 Best Practices for Bands on Facebook. Hey, bands, Facebook isn't just for laughing at formerly popular kids ("Ah, that dude teaches English at our old high school now?
Sad. ") whilst swilling whiskey in your tour bus anymore. It's slowly becoming a hub for fan outreach, marketing your tunes and collaboration. Mashable reached out to a cadre of music industry experts to put together the following list of best practices for using Facebook to promote your music. After all, you want Mr. English Teacher to be impressed by your page — not laughing about how you consistently misspelled your own band's name. 1. So you just joined Facebook and have a grand total of 50 fans (44 of which are your extended family). "We have some bands that have Facebook Pages that grow really slowly, so we try to reach out to other artists who they have a relationship with, and that tends to drive those 'likes' up," says Allison Schlueter, VP of digital marketing at Island Def Jam Music Group. 2. 3. 4. 5.
Top 10 Facebook Apps for Building Custom Pages & Tabs. Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs? How To Claim Your Business On Facebook Places. Facebook Places is essentially free word-of-mouth advertising for your business.
Here's how to get started. June 22, 2011. Promotions Guidelines. FBMaxed - Facebook iFrame Course & Templates. Social Plugins. 4 Winning Strategies for Social Media Optimization. Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies.
He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. Social media optimization (SMO) is the process by which you make your content easily shareable across the social web. Because so many options exist for where people can view your content, the content model for the web has shifted from, "We have to drive as much traffic to our website as possible," to the more pragmatic, "We have to ensure as many people see our content as possible.
" You'll still want most people to see your content on your site — and if you're doing it right they will — but helping people view content through widgets, apps and other social media entry points will accrue positive benefits for your brand. 16 Facebook Marketing Strategies. Facebook’s 10 Social Plugins; Benefits to Merchants. The Best Facebook Page Apps for Businesses.
Smart Social Media Marketing Campaigns for Twitter and Facebook. Woobox - Sweepstakes, Coupons, and more for Facebook Pages & Twitter. HOW TO: Start Marketing on Facebook. The Social Media 101 Series is supported by Global Strategic Management Institute.
GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Consequently, marketers — lured by Facebook's suite of highly targeted marketing products and the site's smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform.
Facebook's proposition is especially attractive to small business owners, and not just because it enables them to hone in on potential customers through highly targeted, paid advertisements. "Ask [small business owners] how they get customers, and they'll tell you that someone walks in, has a great experience, walks out and tells a couple of their friends," says Emily White, senior director of local at Facebook. 1. 2. 3. 4. 5.
Her advice? 8 Brands That Have Found Success on Facebook & What We Can Learn. Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena.
He is author of Likeable Social Media. Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn't necessarily mean that it is doing a good job. While it's possible to suggest some tips and best practices, there's no greater teacher than learning from example. Below, find eight brands that have found success on Facebook, including some takeaways on what they did right and how you can emulate their success. 1. The Pampered Chef launched their Facebook page at a national conference in front of thousands of enthusiastic consultants. Lesson: Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first. 6 Facebook Apps to Enhance Your Company's Fan Page. It was only a few years ago that businesses realized they needed a website.
Now, everyone seems to be coming to the same conclusion about Facebook, and the best way for a business to establish a presence there is via a Fan page. We typically think of Facebook Fan pages as being a conversational medium. Thanks in large part to the development of applications designed to allow users to add custom elements, Fan pages have morphed into “brand pages,” and are taking a company’s brand experience right into Facebook. Below is a list of several apps I think are worth trying. Static FBML Of all the apps that made this list, Static FBML is the most noteworthy.