Color Bets Its Future on Facebook. Color is about to be reborn as a Facebook app for Android and iPhone capable of transporting you around the world, through the lenses of fellow Facebookers.
In less than 30 minutes I went to the beaches of Maui, traveled to the Arc de Triomphe in Paris, looked out the window of the Aria hotel in Vegas and caught an inside glimpse at a startup's expansive Palo Alto offices, all thanks to Color's new app. Color for Facebook, which makes its debut to a select number of early app testers Thursday, represents the much-maligned $41-million-backed startup Color's second attempt at reinventing social discovery via mobile. CEO and co-founder Bill Nguyen says Color has been entirely reengineered around Facebook, scrapping its own social network and betting the farm — as Zynga has done rather successfully — on Facebook. Clibe. Clibe for iPad on the iTunes App Store.
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