Color Bets Its Future on Facebook. Color is about to be reborn as a Facebook app for Android and iPhone capable of transporting you around the world, through the lenses of fellow Facebookers. In less than 30 minutes I went to the beaches of Maui, traveled to the Arc de Triomphe in Paris, looked out the window of the Aria hotel in Vegas and caught an inside glimpse at a startup's expansive Palo Alto offices, all thanks to Color's new app. Color for Facebook, which makes its debut to a select number of early app testers Thursday, represents the much-maligned $41-million-backed startup Color's second attempt at reinventing social discovery via mobile.
CEO and co-founder Bill Nguyen says Color has been entirely reengineered around Facebook, scrapping its own social network and betting the farm — as Zynga has done rather successfully — on Facebook. "We really set up a bad scenario," he says of Color's original app that set the bar too high and left users with nothing to do more often than not. How Color Can Change Facebook. Clibe. Clibe for iPad on the iTunes App Store.
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