Moms Still Make Social a Priority. Women with children living at home are prime targets for marketers, making many household purchase decisions and also spending significant amounts of time with media—especially digital. eMarketer estimates that mothers are significantly more likely to be internet users than the average American, at 94.5% vs. 75.7% of the overall population at the end of 2012. That’s nearly 34 million moms using the web on at least a monthly basis, a number that will inch up in coming years. More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.
That makes moms more avid social networkers than Gen Xers, though slightly less likely than millennials to use the services. Twitter is significantly less popular, with just 17% of online moms using the service at least monthly. And while blogging is not the hot new phenomenon it once was, moms are still reading and writing on these websites. Check out today’s other articles:
Images: 5 Ways to Be Pinworthy. 2012 is the year of the image, particularly photographs. At the heart of this trend is Pinterest, an image-based social media network that’s experienced explosive growth in the last six months. For marketers, Pinterest’s power is clear. It combines the power of visual and social media to create a search-friendly referral engine every business needs. Pinterest by the Numbers Pinterest reached over 18 million unique visitors in March, according to Compete and reported by TechCrunch. New Pinterest members are less active. Pin sources show a long-tail distribution. 5 Tips to Be Pinworthy What do these Pinterest trends mean for marketers? Create great images. If you haven’t been pinned, don’t wait for your boss to ask you about that new trend. What other tips do you have for making your images pinworthy? Happy marketing, Heidi Cohen. 8 Tips To Maximize Your Brand’s YouTube Presence. Michael “MJ” Jaindl is chief client officer at Buddy Media, maker of the social-enterprise software of choice for eight of the top ten advertisers in the world.
Visit Buddy Media’s blog for more on social marketing. Creating an account on YouTube is simple, and building a channel for your brand is quick and easy. But at a time when most brand managers know the potential of this video-hosting medium, it’s not enough to simply have a presence. A brand must stand out to viewers by turning its channel into a destination. Otherwise, it runs the risk of getting lost among the more than 3 billion videos already viewed on YouTube each day. SEE ALSO: 6 Best Practices For Small Business YouTube Marketing This is why brands need a YouTube game plan that covers all aspects of the brand channel, including aesthetic, video content, and comment moderation. 1. Using an activity calendar like the one shown above, you can remind your social networks about the type of content you're publishing. 2. 3. 4. 5. Which Social Network Should You Use -- and When? [INFOGRAPHIC]
9 Indicators Of A Social Web Influencer. Over the past three years, the measure of influence on social media has evolved considerably. Since the inception of Twitter followers, “engagement” has become a new buzzword of marketers, who have finally realized that social networks are being used to listen to an audience before speaking to the same individuals. In 2012, their next challenge will be to convert “engagement” into a concrete tacit. Influence Marketing: A Matter Of Algorithms Based on the trends in social media influence market, there has been an emergence of a multitude of young startup companies offering their own measurement algorithms. To better understand the true value of an influencer, several external factors to social media, such as portfolio of achievements and expertise must also be considered.
This is where the main current tools, geared towards mostly to marketing objectives, are not unanimous. Nine Indicators Of A Social Web Influencer A strategic and effective social presence 1 – Scope (reach / amplification) Social Marketing Insights: Hispanics Love Social Media More Than the General Population, New uSamp Study Finds: Survey Finds Hispanics More Likely To Be On Facebook, YouTube and Google+ — But LinkedIn Is the Odd Man Out.
April 23, 2012 Social Marketing Insights: Hispanics Love Social Media More Than the General Population, New uSamp Study Finds: Survey Finds Hispanics More Likely To Be On Facebook, YouTube and Google+ — But LinkedIn Is the Odd Man Out Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population — but when it comes to sharing personal information about themselves, Hispanics are more cautious, according to survey results recently announced. uSamp, which provides targeted audiences for global consumer insights, engaged 650 members from its newly inaugurated Hispanic panel, SúperOpinión.com, to survey participants on their attitudes toward social media compared to the general population.
The survey found that 90 percent of Hispanics are likely to be on Facebook compared to 81 percent of the general population, and 57 percent of Hispanics access YouTube compared to 46 percent of the general population. How to Master YouTube Promoted Videos. Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider. Many people think of YouTube as a place to watch cat videos and post clips of their kids singing silly songs. However, marketers should take YouTube as seriously as they do Google. By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 times a month at an average of 26 minutes per visit. Reports show that YouTube passed 20 billion video views during October 2011 alone. YouTube's millions of visitors do a lot of searches, either by way of Google or the YouTube site itself.
For marketers, this means you need to think about your video strategy as carefully as you do your paid search strategy. 1. Once you’ve generated a menu of videos, create a YouTube channel to showcase them. 2. 3. 4. 6 Ways to Acquire New Customers via Social Media. We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox.
Whether you're a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web. "I'm a big believer in creating and sharing meaningful content," says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. But what does it all entail? 1. The key is to be proactive. 2. 3. 4. 5. 6. Social media: The state of play in 2012. Social media usage continues to rise, without any sign of reaching a saturation point in the near future, as Christian Arno points out in an article published on Search Engine Watch. Arno pulls together statistics from a number of different sources to paint a picture of social media usage in 2012 – and generally speaking, it’s good news for those engaged in social media marketing.
Some of the key statistics that he mentions are: Last month, EMarketer predicted that the number of people using social networks would increase by 19.2 per cent compared to last year – bringing the total number of users up to 1.43 billionA Pew Internet survey conducted last year discovered that 65 per cent of internet users in the US used social networking sites.
In addition, 61 per cent of adults under the age of 30 used these sites at least once per day. The article also looks at the continuing dominance of Facebook in 2012, pointing out that: It looks like Facebook will rule the roost for some time. Lindt Places $10 Value on Easter Repins for Autism Cause. Lisa Lacy | April 6, 2012 | 0 Comments inShare30 Pinterest Easter campaign raises money for Autism Speaks. Are repins on Pinterest worth $10? Swiss chocolatier Lindt thinks so. The brand is celebrating the 60th birthday of its signature Gold Bunny this Spring with a Pinterest campaign that also raises money for autism awareness organization Autism Speaks. The campaign could be a first for cause marketing on the burgeoning social platform. To participate in the Pinterest campaign, users visit Lindt's #Pin4Autism board – loaded with photos of chocolate bunnies and pastel colored eggs - to and select and repin an Easter image.
"The Pinterest component takes full advantage of the medium to showcase Lindt products and brands the campaign on each image nicely," noted a March 19 post on Cause Marketing Forum, which promotes corporate and nonprofit alliances. In a blog post on March 8 Lindt initially offered a $1 donation for each pin. As of two weeks ago, the candy maker had raised $2,500. Pinterest Could Be Key for Retailers, Study Says. How To Manage A Google+ Page As A Team. This week, Google+ enabled up to 50 people at a time to manage Google+ brand pages.
Pages were a long-awaited feature after launch, but they only allowed individual administrators when they arrived. Since brand pages are how organizations manage their presence on Google+, many page owners need to give multiple team members the ability to edit and moderate. Yesterday's update not only allows a large team to control the page, it allows transfer of ownership. So if one person created your page but someone else needs to be in charge of it, the creator can transfer that power. Managers have all the same powers as owners except for two key things: they can't delete the page, and they can't transfer ownership. Here's how to add managers or transfer ownership: 1. Note: Google's new top nav bar is taking a rather long time to roll out. 2. 3. 4. That's all there is to it. Add Google+ Your Business to your circles to receive regular tips from Google.
Twitter. BarnRaisers. How to Find Experts on Twitter with InboxQ ~ LockerGnome Social Media & Technology. The End of Social Media 1.0 Brian Solis. InShare850 The debut of a series introducing The End of Business as Usual… Follow us on Twitter! Like us on Facebook! Circle us on Google+! I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. From Social Network Fatigue to Deals Fatigue to Follow Fatigue, businesses are facing a crossroads at the intersection of social and media. As Foremski states, “Social media is not corporate media…if corporations try to turn social media into a corporate sales or marketing channel then they risk losing the naked conversations, and the insight into customer behaviors.” His point is that there’s more to social media than clever campaigns and rudimentary conversations.
Indeed, there really are more examples of media than there are that of social media in many of the celebrated examples out there today. #AdaptOrDie. Making It Easier to Share With Who You Want. 10 things Google+ does better. When you want to know about new technology, who better to offer an opinion than the founder and creator of a tech news blog? Mashable's Pete Cashmore recently shared his thoughts on Google+ with CNN.
Cashmore says the fast-growing social network is best at these 10 things: 1. Circles This feature, which is unique to Google+, allows users to share updates and view streams by group. 2. 3. 4. 5. 6. 7. 8. 9. 10. Where the greatest appeal might lie, though, Cashmore says, is in the most obvious. "It's new," he says. Are you on Google+? Ann Tracy Mueller is co-editor of Health Care Communication News, where a version of this story first appeared. Better Facebook Fan Page: Essential Tips, Apps and Examples. Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web.
The blogosphere is constantly buzzing with comments and shares over Facebook. Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews. This type of marketing works in any corporate or personal situation, thus it’s perfect for businesses and events.
In this particular post, I’ll be going into a few useful tips to put together an amazing fan page. This will help your website, community, or product sales garner a lot of attention! Shortcut to: Benefits of a Fan Page Before we go into creating a Facebook fan page, first we should explain what exactly a fan page comprises. And the most obvious benefit? 10 Popular Apps. Strategic Marketing and Reputation Adviser Davia Temin, CEO of Temin and Company, Releases "The 10 Don'ts of Corporate Social Media": The "Black Box" Mystique of Social Media Has Created a "Wild West" Frontier, She Says | Bul.
August 19, 2011 Strategic Marketing and Reputation Adviser Davia Temin, CEO of Temin and Company, Releases "The 10 Don'ts of Corporate Social Media": The "Black Box" Mystique of Social Media Has Created a "Wild West" Frontier, She Says In an 11-part series on the "don'ts of corporate social media" on Forbes.com this week, strategic marketing, reputation and crisis adviser Davia Temin, CEO of Temin and Company, addresses 10 common missteps in corporate social media efforts. The series is part of her ongoing column, "Reputation Matters. " It was co-written with Temin and Company social media intern Ian Anderson. "It is the Wild West out there in the world of corporate social media. "Social media is not a place where anything goes. The 10 Don'ts of Corporate Social Media Strategy, The One "Do" Amidst the Don'ts – Wrapping Up "The 10 Don'ts of Corporate Social Media" Series.
Google on target to be 2nd largest social networking site | YouGov US Opinion Center. 5 Tips And Guides For Getting The Most Out Of #NewTwitter. What Are Your Top 5 Twitter Time Savers. Michele Price - 12 Most. Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle. I received an invite to CrowdFactory’s “Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle” webinar yesterday with Jeremiah Owyang from Altimeter Group and Sanjay Dholakia, CEO of CrowdFactory and decided to liveblog it. Jeremiah has pioneered a lot of the social media thinking found in progressive companies today and his blog, Web Strategist, is known to senior business and agency marketing executives world-wide. I’ve been reading it for many years. This webinar addressed several key issues from a social engagement and commerce perspective and promised to share how marketers are using social media to engage customers and prospects across the entire lifecycle.
Customer acquisition isn’t a just a linear path through a sales funnel any more. Social engagement and sharing opportunities exist wherever content is published, interactions and brand/consumer communications occur. Source: Altimeter Group The Customer Hourglass Framework Awareness Key Takeaways: