Social Media
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Michael “MJ” Jaindl is chief client officer at Buddy Media, maker of the social-enterprise software of choice for eight of the top ten advertisers in the world. Visit Buddy Media’s blog for more on social marketing. Creating an account on YouTube is simple, and building a channel for your brand is quick and easy. But at a time when most brand managers know the potential of this video-hosting medium, it’s not enough to simply have a presence. A brand must stand out to viewers by turning its channel into a destination.
8 Tips To Maximize Your Brand’s YouTube Presence
Want to make the most of the social web? It’s more complicated than just posting status updates at random and seeing what sticks. When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway?
Which Social Network Should You Use -- and When? [INFOGRAPHIC]
Over the past three years, the measure of influence on social media has evolved considerably. Since the inception of Twitter followers, “engagement” has become a new buzzword of marketers, who have finally realized that social networks are being used to listen to an audience before speaking to the same individuals. In 2012, their next challenge will be to convert “engagement” into a concrete tacit.
9 Indicators Of A Social Web Influencer
Social Marketing Insights: Hispanics Love Social Media More Than the General Population, New uSamp Study Finds: Survey Finds Hispanics More Likely To Be On Facebook, YouTube and Google+ — But LinkedIn Is the Odd Man Out | Bulldog Reporter
Interesting piece of Silicon Valley gossip last week- The New York Times reported that Twitter also had expressed interest in purchasing Instagram, before Facebook swooped in and poached it for a cool $1 billion. For many, it is still astounding that, with no particularly ground-breaking technology, and its main... Pitching a new media contact is a lot like an awkward first date. You don’t know enough about the other person to know what buttons not to push or what will score you major points.
How to Master YouTube Promoted Videos
Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider. Many people think of YouTube as a place to watch cat videos and post clips of their kids singing silly songs. However, marketers should take YouTube as seriously as they do Google. By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 times a month at an average of 26 minutes per visit.
The Customer Experience Series is supported by Webtrends. Get insider tips and a step-by-step guide to acquiring, engaging and nurturing fans. Download the Playbook. We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.
6 Ways to Acquire New Customers via Social Media
In the second half of 2011, after months of speculation about whether—and how—Google would finally “get” social, the search giant rolled out Google+ to great fanfare. For tens of millions of users of other Google products, there was little obstacle to joining the new social network. But in spite of its fast growth in user numbers, the service has not enjoyed the stickiness of other top social media properties. comScore reports, for example, that average time users in the US spent on the social networking site was down to 3.3 minutes in January 2012, from 5.1 minutes in November of last year. “Google+ has seen millions of users sign up for the site since its July 2011 launch,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “Google+: Influencing the Integration of Search and Social.”
Google+ Holds Promise but Remains Weak on Usage - eMarketer
Social media: The state of play in 2012 | ClickThrough Marketing
Social media usage continues to rise, without any sign of reaching a saturation point in the near future, as Christian Arno points out in an article published on Search Engine Watch. Arno pulls together statistics from a number of different sources to paint a picture of social media usage in 2012 – and generally speaking, it’s good news for those engaged in social media marketing . Some of the key statistics that he mentions are: Last month, EMarketer predicted that the number of people using social networks would increase by 19.2 per cent compared to last year – bringing the total number of users up to 1.43 billion A Pew Internet survey conducted last year discovered that 65 per cent of internet users in the US used social networking sites. In addition, 61 per cent of adults under the age of 30 used these sites at least once per day.
Are repins on Pinterest worth $10? Swiss chocolatier Lindt thinks so. The brand is celebrating the 60th birthday of its signature Gold Bunny this Spring with a Pinterest campaign that also raises money for autism awareness organization Autism Speaks. The campaign could be a first for cause marketing on the burgeoning social platform. In order to drive interest and reach its $10,000 goal, Lindt has harnessed a network of mommy bloggers with products and giveaways.
Lindt Places $10 Value on Easter Repins for Autism Cause | ClickZ
Pinterest Could Be Key for Retailers, Study Says | ClickZ
Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and consumers. That's according to a lengthy new 2012 Digital Marketer report from Experian. Retailers should also consider advertising on Facebook. The report found that retail advertisers saw conversion rates of almost 50 percent through Facebook ad campaigns in 2011. According to Experian, Pinterest attracted 21.5 million visits in the week ending January 28, 2012 - nearly 30 times the number of total visits six months before.
How To Manage A Google+ Page As A Team
This week, Google+ enabled up to 50 people at a time to manage Google+ brand pages. Pages were a long-awaited feature after launch, but they only allowed individual administrators when they arrived. Since brand pages are how organizations manage their presence on Google+, many page owners need to give multiple team members the ability to edit and moderate.Media forms are evolving quickly. Skipping the whole letter writing and face-to-face communication epoch altogether, in digital terms communication was in the not-too-distant-past compartmentalized: email and websites. In historical terms, email became the digital phone call, websites the digital brochure and always-on commercial. Soon, awkwardly-named …
twitter - Edudemic
BarnRaisers
The image above is of one hand clapping. Perhaps it’s coming from the marketing plan that relies on only one type of media. It makes sense social and traditional media would work better together but, as with any new form of marketing, social media has more to prove so the two are sometimes compared as if they were in competition. Here are 12 case studies that prove social and traditional media were meant to work together. 1.I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary. Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however.
The End of Social Media 1.0 Brian Solis
Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average. The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. The survey, fielded in partnership with the Service Management Group and sponsored by Boston Consulting Group , also found that a third of millennials like brands more if they use social media.