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Help Forums - Google Help. How to Estimate the Break-Even Point of Paid Search. A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid search community through 38 comments and multiple “hate tweets.” I actually enjoyed the discussions and learned quite a lot from some of them. The question that kept bugging me was if there’s a correlation between a price of a product or service and their CPC? Do keywords associated with high-priced products cost more? Image Credit: Wikipedia In the core of this question is the theory of economic equilibrium. The reason why this theory is important for understanding the relationship between product price and CPC is that if information was completely available to all parties in the market (a required assumption in this theory) then knowing the average cost-per-click (CPC) will allow companies to evaluate the effectiveness of paid search.

These shifts will occur until CPC will stabilize where both suppliers (Google) and buyers (advertisers) are satisfied with the return on paid search. Why am I seeing extra information next to the sender’s name? - Gmail Help. Gmail believes that by adding more information about the origin of a message, you can be better informed about who sent the message and can avoid confusion.

Why am I seeing extra information next to the sender’s name? - Gmail Help

For example, if someone fakes a message from a sender that you trust, like your bank, you can use this information to see that the message is not really from your trusted sender. The information that we use to display this information is included in the message headers but these headers can be hard to understand. Gmail analyzes this information and displays it in a simple to read format. Why am I seeing an email address next to the sender's name? If the sender’s full email address is displayed, then Gmail thinks that you have not communicated with this sender in the past. Once Gmail concludes that you communicate with this sender (for example, if you reply to emails from this sender, or if you add this sender to your address book) we’ll stop displaying their address next to their name. ─ Google+ Statistics - Get your CircleRank and see the most popular people at Google+ How Traditional Media Companies Can Conquer the Digital Wave. June 5, 2012 • Michael Teitelbaum • Marketing Strategy How Traditional Media Companies Can Conquer the Digital Wave I recently returned from addressing the Media Financial Management Association conference in Las Vegas.

How Traditional Media Companies Can Conquer the Digital Wave

Despite the festive diversions outside the conference center, the audience of executives from traditional media companies—newspapers, radio stations and TV—were all anxious about the same challenge: how to integrate digital marketing services with their traditional offerings. Consumers and businesses have more entertainment and information choices than ever before and audiences are increasingly fragmented.

Advertisers are demanding digital exposure. As confusing as the digital environment may be, this new marketing arena offers traditional media companies exciting new opportunities to help advertisers reach the entire market, not just consumers who subscribe to their print publications or regularly watch or listen to their broadcasts. Image Source. Using tinEye to understand Google’s image search. 16.

Using tinEye to understand Google’s image search

Februar 2011 Using tinEye example The following article is extremly important for optimizing images for Google’s image-search. I would say it is a point on an “i”. Usually images are optimized onpage (for this see: “Image Seo basics: optimizing images for Google-imageSearch“). Each day I surf in the google image search – since years. Searching for “optical illusion” you find a picture of a girls with big … you know what I mean. Screen "optical illusion" page 3 Now lets search something completely different, for example “toronto tower“. Screen "toronto tower" In Germany we have also big towers – the highest in Frankfurt. Screen "frankfurt tower" Perhaps you read someting about “tette“. Screen "tette" There are a lot of keywords that shows the picture on top positions.

Same thing, if you search in other laguages in locel google image-searches. Screen "fernsehturm" in german image-search As you can see the picture is an “eyeCatcher”. Images-copies are a ranking factor Screen: more sizes. LunaTV Ep. 10 - Google Analytics - GA for Large Sites. This week’s topic is Google Analytics.

LunaTV Ep. 10 - Google Analytics - GA for Large Sites

In this episode we answer: - Is Google Analytics (the free version) suitable for a really large site? LunaTV is a weekly segment where LunaMetrics team members answer your questions from across the web. Got a question you want answered? Tweet at us at @LunaMetrics with #LunaTV and we’ll answer your question! Transcript: Phil: Hi I’m Phil Anderson. Dorcas: And I’m Dorcas Alexander. Phil: And welcome to LunaTV where we answer your questions from around the web. Dorcas: And we also do trainings all around the country, so check out this link below, and sign up! Phil: So the question we have this week is one that we get all the time during trainings, Dorcas I’m sure you’ve heard this a lot and I get this all the time, which is “Is Google Analytics simple for a really large-scale web site?” Dorcas: Well there are certain limitations on the number of hits that you can send to Google Analytics. Phil: Yes, there a 99.9%, some insane service level.

Wajam’s Updated Social Search Takes On Google’s “Search, Plus Your World” Ever since it launched earlier this year, Google’s “Search Plus Your World” initiative has been criticized for favoring results from its own social network over those from larger and more popular services like Facebook and Twitter.

Wajam’s Updated Social Search Takes On Google’s “Search, Plus Your World”

Even though Google’s focus on Google+ is keeping the market open for competition, social search isn’t exactly an easy field to enter. Wajam, however, a startup based in Canada, is determined to try to beat Google at its own game. The service integrates its social search tools directly onto the search result pages of Google, Yahoo, Bing and a number of other popular sites. Today, Wajam is launching a big redesign that makes it easier to use and integrates it into even more services. Wajam is a pretty ambitious project.

Until now, Wajam’s results would appear at the top of Google’s own results, pushing Google’s results down the page. For now, the new design only appears on Google’s search result pages. Should We Disavow Links To Combat Negative SEO? The Negative SEO conversation has truly been re-ignited and has everyone debating its affect again.

Should We Disavow Links To Combat Negative SEO?

Conversations are exploding with claims of lawsuits, paying people to remove backlinks, and just blowing up the site and starting all over. Fair enough. But the way I see it, there is really a simple solution to this issue. Disavow Links I wrote this in a comment on SERoundtable and Barry Schwartz beat me to the punch recently. Think of this as an open letter to Google, or just a general expression of how I feel about this conversation. What I think Google in particular is failing to realize, is that there are good SEO’s out there that want to help them succeed. How I See This Working We submit things to Google all the time.

Why not submit a list of shady links which point to our site? Let Webmasters Be Proactive The engines aren’t perfect, and undoubtedly miss things. The engines are already really good at crawling the Web, and are aware of the links that point to our sites. Wepbage Screenshot Are you a webmaster. Powered by Übersetzer Get free Custom Brand Version of Webpage Screesnhot What is a Custom Branded Version of WS?

Wepbage Screenshot Are you a webmaster

It is a customizable version of WS that contains YOUR banners, YOUR site icon and links to YOUR site in the popup window which will make your web site easily accessible for thousands of users and therefore encourage more repeat visitors to your site. You can create your custom version of WS for free. Just give as a customized link, or write about us in your blog! How to create your version: Enter your site Url: Enter your site name: Enter Your Banner url: (220px width X 50px height) Optional: Link to your custom brand version: You can post this link on your facebook wall, in your blog, or send by email to your friends.

Examples, and sites who using it:revistainternetFor more details or if you have a question please contact us We can write a unique article for your blog for free in any language about this extensions. Please Donate using paypal: Read More: Wepbage Screenshot changelog. My blog disappeared - Blogger Help. If you can't find your blog or are seeing an error page, we're here to help.

My blog disappeared - Blogger Help

There are several common reasons for a blog disappearing, and we'll walk you through each one and how to resolve the problem. Accidental deletion Possible reason: Double check that you or a team member didn't delete your blog by accident. What you can do: On your Blogger dashboard, look for and click on the "Deleted blogs" link, and undelete the blog. If your blog hasn’t been recently deleted by you or a team member, you won’t see this link.

Custom domain settings Possible reason: Blogs that are published with a custom domain need to have correct DNS settings in order to appear online. Search visibility settings Possible reason: Your blog won't appear in search results if you've set a preference to exclude it from search engines. Policy or Terms of Service violation Possible reason: It's possible that your blog was found to violate Blogger’s policies or our Terms of Service. 7 Tips & Tricks To Get The Most Out Of Google Drive. Google Drive is a great service, but installing the application and synchronizing some files is just the first step.

7 Tips & Tricks To Get The Most Out Of Google Drive

These tricks will help you take advantage of Google Drive, both on the desktop and on the web – whether you’re looking to easily synchronize other folders with your Drive or take advantage of the features only available on the website. Many of these tricks will also work with Dropbox, Microsoft SkyDrive, and any other service that provides a magic folder that automatically synchronizes your files over the Internet. Google’s Drive integration with third-party web apps is a unique feature, though. Use The Send To Menu You can add Google Drive to the Windows Send To menu and easily send files to your drive from anywhere on your computer. The Send To menu actually shows the contents of a special folder, and you can add your own shortcuts.

%APPDATA%/Microsoft/Windows/SendTo Encrypt Sensitive Files BoxCryptor also supports Google Drive. Move User Folders Customize Windows Libraries. Google Penguin Update Recovery Tips & Advice. Struggling to know what to do in the wake of Google’s Penguin Update?

Google Penguin Update Recovery Tips & Advice

Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own. What Was Penguin? The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. Is Penguin Fully Live? Sometimes it can take a few days for an update to fully rollout across all Google’s various data centers, which in turn means impacting all its search results. Was I Hit?

It’s easy to run some search, see that your site has gone and assume the worst. My advice to people worried has been this. I ran this advice past Google; I was told it was good advice. How Do I Recover? Since this was targeting spam, you need to remove any spam you might have. Obviously, correct anything that Google has flagged as spam with your site. What If Google’s Wrong! What About Panda 3.5? Related Articles. What Google’s “Over-Optimization” Penalty Really Means. The dust is beginning to settle around the announcement Matt Cutts, head of the webspam team at Google, made at South by Southwest (SXSW) in Austin. Essentially, he commented that Google will soon be rolling out a new over-optimization penalty in their ranking algorithm.

This update has supposedly gone live already according to some, but Google said “in the next few days” 36 hours ago. Regardless, there’s no shortage of speculation. Here’s some of what he said: “Normally we don’t sort of pre-announce changes, but there is something that we’ve been working on in the last few months. Putting the “Over-Optimization” Penalty in Context For years Google has been very open with their wish to reward quality and unique content on their search engine results pages.

. “. . .make sure that your site adds value. This begs the question – What does “technical SEO” (on-page and off-page) have to do with quality content? The Writing is on the Wall Why a gradual phased out approach? The Fallout Conclusions. Google AdWords Tests Trusted Stores Endorsements. Looks like Google has started testing out customer service endorsements inside paid search ads according to Internet Retailer. About a dozen of Trusted Stores’ “couple hundred” retailers are taking part in this experiment.

Google Trusted Stores is a customer service program that takes into account reviews, shipping times, products, customer issues resolved and a variety of other factors. To participate, retailers must surrender all the above information to Google. Participating e-tailers can include the Google endorsement on their web pages. Google is testing a variety of new Trusted Stores paid search ads to see which perform the best. For instance, “Google Trusted Store” might appear below the main link for a retailer, or the Trusted Stores badge with information about how the retailer rates in certain areas (for instance, “99% of issues resolved in under two days.”)

It's not said when the official announcement of this program will take place or if it even will. Google Plus Guide in 15 Minutes. Some people don’t believe in climate change. Other people don’t believe that Google+ is changing how the internet works. This article is for people in the second group. Why Google+? Put simply, Google wants to customize your search results based on what your friends like.

People tend to like what their friends like, so this makes sense. You can already see how this is affecting search results. Jane puts Bob in a circle.Bob clicks +1 on an article.When Jane searches, that article ranks higher. If you’re a marketer, this is really all you need to know. Great, let’s do it. Add your profile picture (2 minutes) Use the same picture you use on Facebook and Twitter, especially if you have a common name. Add your bio and location (3 minutes) Bios are good, even if they’re very short.

Post or Share Something (2 minutes) Just like having a new guest over to your home, your profile is about to get attention, so you’ll want to spiff up the place. This screenshot is from a fun post by Jamie Wallace. Google Drive's Introduction Looks To Dropkick Dropbox. 10 GB of Free File Storage – Sync, Store, Share All In The Cloud. Could DuckDuckGo Be The Biggest Long-Term Threat To Google? Robin Wauters at The Next Web recently wrote about an interesting trend taking place at upstart search engine DuckDuckGo. DDG (DuckDuckGo) is self-described as: We are a search engine with: Way more instant answers. Way less spam and clutter. Lots and lots of goodies. Wauters reports that DuckDuckGo’s daily search traffic has grown by 227% in three months: Given their huge growth rate over the last three months we took a closer look at DuckDuckGo to discern why users might recently be turning to it in larger numbers.

The first reason many have pointed to is privacy considerations– DuckDuckGo promises not to track you, and with Google’s frequent and well-publicized privacy challenges many searchers may be looking for alternatives. So the privacy ‘migrate away from Google’ angle has been well covered and surely is a legitimate argument for why users may be taking a look at Google alternatives. Retrieval + Presentation: Like Chocolate & Peanut Butter 1. 2. Where Are Your Inbound Links? Create Presentation Slides with iPad Drawing App Paper. Tell Google To Remove An Indexed Post or Page From The Search Results. Video Product Reviews, CNET Podcasts, Tech Shows, Live CNET Video. Friendcaster for Facebook. About personalized ads on Google Search and Gmail - Web Search Help. Free Keyword Suggestion Tool - Keyword Country. How To Use Firefox Profiles & Run Multiple Firefox Profiles At Once.

Keyword stuffing - Webmaster Tools Help. Creating Responsive Web Design. 5 Tips for Creating and Maintaining Customer Loyalty. Think you're affected by the recent algorithm change? Post here. WP Profiles. Google Drive Offers 5GB Free Storage, Rumored Release in Third Week of April. The future of Android, visualized. Google I/O day 1: Android 3.1, Ice Cream Sandwich, movies and more. Social Media DashboardUnilyzer. Google Meets Miss Manners, Encourages Searchers To Thank Those Who +1'd Content. Android 4.0 upgrade list: Is your device getting Ice Cream Sandwich? About Google Play - Google Play Help. Android Apps on Google Play. Play. Search plus Your World: Personal results - Web Search Help. Privacy tools – Google. Manage your data – Good to Know – Google. Good to Know – Google. Policies & Principles. 5 Essential Spreadsheets for Social Media Analytics.