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How to Estimate the Break-Even Point of Paid Search A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid search community through 38 comments and multiple “hate tweets.” I actually enjoyed the discussions and learned quite a lot from some of them. The question that kept bugging me was if there’s a correlation between a price of a product or service and their CPC? Do keywords associated with high-priced products cost more? How to Estimate the Break-Even Point of Paid Search
Why am I seeing extra information next to the sender’s name? - Gmail Help Why am I seeing extra information next to the sender’s name? - Gmail Help Gmail believes that by adding more information about the origin of a message, you can be better informed about who sent the message and can avoid confusion. For example, if someone fakes a message from a sender that you trust, like your bank, you can use this information to see that the message is not really from your trusted sender. The information that we use to display this information is included in the message headers but these headers can be hard to understand.
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How Traditional Media Companies Can Conquer the Digital Wave How Traditional Media Companies Can Conquer the Digital Wave I recently returned from addressing the Media Financial Management Association conference in Las Vegas. Despite the festive diversions outside the conference center, the audience of executives from traditional media companies—newspapers, radio stations and TV—were all anxious about the same challenge: how to integrate digital marketing services with their traditional offerings. Consumers and businesses have more entertainment and information choices than ever before and audiences are increasingly fragmented. Advertisers are demanding digital exposure. In fact, digital marketing expenditures are projected to rise to 26 percent of all marketing spending by 2016, according to the Forrester Research forecast shown below.
Using tinEye to understand Google’s image search Using tinEye to understand Google’s image search 16. Februar 2011 Using tinEye example The following article is extremly important for optimizing images for Google’s image-search.
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Wajam’s Updated Social Search Takes On Google’s “Search, Plus Your World” Wajam’s Updated Social Search Takes On Google’s “Search, Plus Your World” Ever since it launched earlier this year, Google’s “Search Plus Your World” initiative has been criticized for favoring results from its own social network over those from larger and more popular services like Facebook and Twitter. Even though Google’s focus on Google+ is keeping the market open for competition, social search isn’t exactly an easy field to enter. Wajam, however, a startup based in Canada, is determined to try to beat Google at its own game. The service integrates its social search tools directly onto the search result pages of Google, Yahoo, Bing and a number of other popular sites. Today, Wajam is launching a big redesign that makes it easier to use and integrates it into even more services. Wajam is a pretty ambitious project.
Should We Disavow Links To Combat Negative SEO? Should We Disavow Links To Combat Negative SEO? The Negative SEO conversation has truly been re-ignited and has everyone debating its affect again. Conversations are exploding with claims of lawsuits, paying people to remove backlinks, and just blowing up the site and starting all over. Fair enough.
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If you can't find your blog or are seeing an error page, we're here to help. There are several common reasons for a blog disappearing, and we'll walk you through each one and how to resolve the problem. Accidental deletion Possible reason: Double check that you or a team member didn't delete your blog by accident. My blog disappeared - Blogger Help My blog disappeared - Blogger Help
7 Tips & Tricks To Get The Most Out Of Google Drive 7 Tips & Tricks To Get The Most Out Of Google Drive Google Drive is a great service, but installing the application and synchronizing some files is just the first step. These tricks will help you take advantage of Google Drive, both on the desktop and on the web – whether you’re looking to easily synchronize other folders with your Drive or take advantage of the features only available on the website. Many of these tricks will also work with Dropbox, Microsoft SkyDrive, and any other service that provides a magic folder that automatically synchronizes your files over the Internet. Google’s Drive integration with third-party web apps is a unique feature, though. Use The Send To Menu
Google Penguin Update Recovery Tips & Advice Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own. What Was Penguin? The Penguin Update launched on April 24.
What Google’s “Over-Optimization” Penalty Really Means The dust is beginning to settle around the announcement Matt Cutts, head of the webspam team at Google, made at South by Southwest (SXSW) in Austin. Essentially, he commented that Google will soon be rolling out a new over-optimization penalty in their ranking algorithm. This update has supposedly gone live already according to some, but Google said “in the next few days” 36 hours ago. Regardless, there’s no shortage of speculation. Here’s some of what he said:
Looks like Google has started testing out customer service endorsements inside paid search ads according to Internet Retailer. About a dozen of Trusted Stores’ “couple hundred” retailers are taking part in this experiment. Google Trusted Stores is a customer service program that takes into account reviews, shipping times, products, customer issues resolved and a variety of other factors. Google AdWords Tests Trusted Stores Endorsements
Some people don’t believe in climate change. Other people don’t believe that Google+ is changing how the internet works. This article is for people in the second group. Why Google+? Put simply, Google wants to customize your search results based on what your friends like. Google Plus Guide in 15 Minutes
Google Drive's Introduction Looks To Dropkick Dropbox
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Robin Wauters at The Next Web recently wrote about an interesting trend taking place at upstart search engine DuckDuckGo. DDG (DuckDuckGo) is self-described as: We are a search engine with: Way more instant answers. Way less spam and clutter. Could DuckDuckGo Be The Biggest Long-Term Threat To Google?
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