How Much Does Color Define A Logo? Seeing a logo that's been in your life for years all-of-a-sudden rendered in different colors can be as jarring as a friend's sudden dye job.
They just don't look like themselves. And if they just don't look like themselves, how does this change the way we relate to them? In a recent experiment, Brazilian graphic designer Paula Rupolo swapped the color schemes of competing brands’ logos, revealing much about the power of designers' Pantone choices in determining identity. “Colors are the first thing you notice in a logo, what gets fastest to our brains," she says. "Then you read a logo’s shape, icons, or typography. " To overturn that first wave of identification, Rupolo washed the McDonald’s logo in the vegetable eco-green of Subway.
"These are all big and famous brands," Rupolo says. The associations between colors and emotions can be both universal and highly personal. “All in all, the logos don't look better swapped than the originals," Rupolo says of the project's results. Color — Method of Action. We are Colorblind. Webexhibits. Color Matters welcomes you to the world of color: Symbolism, design, vision, science, marketing and more! Inkfumes. Search. #f74f63 #3d37fa #2e2a82 #4d3163 #a372b3 #d4b7f7 Find The Palettes You Love shelled tones posted 05.01.12 comments 3 urchin tones posted 04.29.12 comments 8 sponsored links color float posted 04.28.12 comments 1 shelled teal posted 04.27.12 comments 10 surf tints posted 04.05.12 comments 5 sea glass blues posted 03.17.12 comments 2 docked tones posted 03.14.12 comments 2 posted 03.11.12 comments 3 boating tones posted 03.02.12 comments 0 sea pink escape tones posted 02.18.12 comments 6 aquatic green posted 02.17.12 comments 0 <<< previous next page >>> ShareThis Copy and Paste.
Color Scheme Designer 3. True Colors: What Brand Colors Say About A Business. Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground.
The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe. Color is one of the first things people notice about a brand, and there are a few colors which get the most play: blue, red, black/grayscale, and yellow. 95 percent of companies only use one or two colors, 5 percent use more than two, 41 percent use text only, and 9 percent don’t feature the company name at all.
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