Dan Ariely asks, Are we in control of our own decisions? | Video. Ken Robinson: Changing education paradigms. Tim Ferriss: Smash fear, learn anything. Gero Miesenboeck reengineers a brain. Michael Merzenich on re-wiring the brain. Jeff Hawkins' TEDTalk on how brain science will change computing.
Rewiring the Brain to Ease Pain. How to Change Your Brain | Sam Wang. Learn How to Think Different(ly) - Jeff Dyer and Hal Gregersen. By Jeff Dyer and Hal Gregersen | 10:24 AM September 27, 2011 In the Economist review of our book, The Innovator’s DNA, the reviewer wondered whether genius-level innovators such as Marc Benioff, Jeff Bezos, and Steve Jobs challenge the idea that working adults can really learn how to think differently and become innovators.
We don’t think so. Remember, it was Steve Jobs who jump-started the now-famous “Think Different” advertising campaign as a way to inspire consumers and recharge Apple’s innovation efforts. It worked. Reams of relevant research (including our own) proves Jobs right. But neither Steve Jobs nor Apple nor any other high-profile innovator or company has a corner on the think-different market. Take Gavin Symanowitz, whom we recently met in South Africa. Innovators (of new businesses, products, and processes) spend almost 50% more time trying to think different compared to non-innovators. Just do It. Shake it up. Repeat. As a leader, how often do you think different?