Learn How to Think Different(ly) - Jeff Dyer and Hal Gregersen
by Jeff Dyer and Hal Gregersen | 10:24 AM September 27, 2011 In the Economist review of our book, The Innovator’s DNA, the reviewer wondered whether genius-level innovators such as Marc Benioff, Jeff Bezos, and Steve Jobs challenge the idea that working adults can really learn how to think differently and become innovators. We don’t think so. Reams of relevant research (including our own) proves Jobs right. But neither Steve Jobs nor Apple nor any other high-profile innovator or company has a corner on the think-different market. Take Gavin Symanowitz, whom we recently met in South Africa. Innovators (of new businesses, products, and processes) spend almost 50% more time trying to think different compared to non-innovators. If thinking different can make such a positive difference, why don’t more people spend more time doing it? Just do It. Shake it up. Repeat. As a leader, how often do you think different?
Related: Possibility Thinking
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