Bulletproof background images. A Guide to Animated GIFs in Email - Litmus BlogLitmus Blog. Email marketers are always trying to improve their campaigns—through the use of copy, design, and images.
They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding interactivity is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs to provide that bit of extra interest. What is a GIF? The GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. More importantly, though, GIFs can be animated. A lot has changed since the 90s. Why Use a GIF? Using an animated GIF adds an element of delight to a campaign that isn’t typically possible with static email designs. Drawbacks of Using a GIF Creating a GIF. How to Code HTML5 Video Background in Email - Litmus BlogLitmus Blog.
Last week, we sent the launch email for The Email Design Conference.
We knew we couldn’t promote THE Email Design Conference with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. So, what did we decide to do? We used an HTML5 video background. That’s right: video background in an email. In addition, you can view the Litmus test results of the final email sent to subscribers (note some screenshots may be “wonky” due the video animation). Apple MailOutlook 2011 (Mac) As you can see, the HTML5 video degrades gracefully across all clients with the fallback image. Litmus. CSS Support Guide for Email Clients. Version history 14 November 2017 Outlook.com and the Outlook iOS app added support for CSS background images and some related properties, as well as certain Flexbox and Grid properties.
Also added iOS 11 Mail to the guide, with no noticeable differences from iOS 10. 22 September 2017 Microsoft updated the Outlook apps for iOS and Android with more consistent CSS support, including media queries. 13 September 2017 A complete rewrite and redesign of the guide, testing 278 different CSS properties and features across 35 email clients. To accommodate the huge increase in content, we’ve added search functionality and the ability to link directly to individual the email clients and properties for easy sharing.Discuss this on our blog. 2 May 2014 Removed support for various selector options (E) in Gmail and added support for direction, vertical-align and list-style-type in Outlook ’07/’10/’13. 19 September 2013 30 January 2013 1 February 2012 background-image is now supported in Gmail. 10 Tips to Keep Email Out of the Spam Folder.
At SendGrid, we are very serious about email deliverability.
We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to provide the best results, we must also regularly adjust to ensure your non-spam email gets delivered. In this post, we offer advice to help you make sure that your emails get delivered. Of course, the very best advice we can offer is to use SendGrid. For additional information, check out our Tips & Tricks to Stay Out of the Spam Folder Guide. 1. If you are sending “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” then you must comply with the following 7 main requirements (or face penalties up to $16,000): If your email contains only transactional emails or relationship content, then you are exempt from these rules; however, you must still not include false or misleading routing information. 2. 3. 4.
Is Not Spam - Online Spam checker for newsletters and email marketing. Litmus. Top 25 Free Responsive HTML Email Templates 2016. The business aspects of the web are closely tied together with marketing, as they are in the physical world.
Marketing is the art of making sales based on the promotional skills and values, but also the quality and usability of the product that you are marketing. Online business owners can choose from a variety of marketing techniques. Search marketing, blog marketing, paid advertising, word of mouth, but one of the most popular online marketing techniques today is email marketing. The art of selling and promotion using email. Some say it’s as simple as creating an email list, getting people to sign-up to the list, and just sending them offers all day long. It’s a very flawed way to perceive such a beautiful way of connecting with the people who were interested in your content in the first place, even worse when we choose to ignore email marketing altogether, which seems to be the case for one-third of the online marketers active today, as claimed by a recent study.
Coding your Emails. If you’ve been building websites for long enough to remember the glory days of GeoCities and Angelfire, you probably built your first websites using tables for layout.
Building an HTML email today will take you back to those heady times, although with rather less use of the <hr> tag. Go ahead and stick a bookmark in this section, because you’ll want to come back to it every time you start building a new email template. I’ll cover the tips and tricks that make it possible to attain good results for as many of your—or your clients’—readers as possible. Know Your Audience The first step in building a successful HTML email is to know how it will be read. There’s no guarantee that these reflect your audience, though.
What you’re looking for in these reports is your lowest common denominator.