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James Green is CEO of search retargeting company Magnetic .
Editor's note: A version of this article previously appeared at KISSmetrics.com.
Richard Branson has spoken of the importance of using your age to your advantage, as he looks to follow in the footsteps of his literary hero. More mature entrepreneurs may at times feel they are being left behind by young, perhaps more tech-savy competitors, however the Virgin Group Founder believes this shouldn’t be the norm. “When I was young, my hero was Peter Pan, and he is still one of my favourite fictional characters.
Even with a relatively small number of followers, Instagram can create a big impact for businesses.
Everyone knows what a successful brand looks like, but creating a new brand that chimes with the public is challenging to say the least.
In difficult economic times like these, small business marketing budgets have been steadily declining but fear not. Just as popular now as the days full of print media, the press release is one of the quickest avenues to create a buzz in the marketing world. These nuggets of information are like gold dust; helping businesses of all sizes to gain exposure and media attention, regardless of size.
Posted on 22 '08 May Posted on May 22, 2008 along with 449 JUST™ Creative Comments Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is not something you should take lightly. In broad terms, I will do this by comparing “cheap logo design” to “professional logo design” and I will outline the reasons why professional logo designers do not charge such low fees and why you should invest in a professional logo design. What Is A Logo?
by Maria Popova
90 Things I’ve Learned From Founding 4 Technology Companies
Technology is a bitch. It affects every industry, often in ways that are difficult (if not impossible) to anticipate. There’s always the possibility that a Napster or a Netflix or a Wikipedia will arrive to completely disrupt your business or industry.
Marketing is critical to your business, as it defines your offerings, your value, your customers and your pricing.
An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The idea is that should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. Put your brand in their hand
When you start out as an entrepreneur at an early age, you find that one of the things that stands in the way of your entrepreneur success isn’t the world, but it’s you.
This is a collection of things I think have helped me which I believe I should share.. Steve Jobs Stanford Commencement Speech 2005 David Heinemeier Hansson Talk at Startup School 08
Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school. But many successful people schedule themselves a kind of grown-up home room every day.