Fucking Creatives. When the world zigs, zag. Sid Lee. Wieden+Kennedy. New York City. GUSTAV JOHANSSON // Mother New York. Goodby, Silverstein & Partners. 72andSunny. TBWA\Chiat\Day. B-Reel. Adweek. AgencySpy - Inside Your Agency. Deep Inside. Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva.
Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado.
Paiva joins Arcade Edit with over 10 years of experience. Last year alone he worked with agencies including 180 Amsterdam, Droga5, The Corner and Wieden+Kennedy. AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.)
Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation. The Volkswagen Beetle. Juiced Up. Big Orange Slide. Stealourideas.com. Often, moms are on tight budgets when it comes to shopping for their families.
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HEY WHIPPLE » Blog Archive » Report From SXSW Interactive: "I See Dead Ad Jobs." I was born in the year 1954 when stamps were three cents.
If you thought, “Wow, three cents??” You’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them. The eye-rollers; the shoulder-shruggers; the print and TV addicts who need to go to some sort of media rehab. Worse, they don’t realize they’re dead. Full disclosure: I am a digital d-bag. BREAKFAST - A physical-digital interactive agency based in New York. A Digital Creative Agency.