Kraken wrangler and behaviour change consultant. IEA Operating Agent for DSM task XXIV: www.ieadsm.org. Interests: #behaviourchange, #oceans, #socialmedia
SOCIAL MEDIA. What Americans Do Online: Social Media And Games Dominate Activity. Social Media Science: How Behavior Impacts Social Media Marketing. Want to understand the psychology behind why people interact via social networks?
During this fascinating interview I explore these very concepts. To learn about the science and psychology of social media marketing, I interview Ric Dragon for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Ric Dragon, author of Social Marketology and CEO of DragonSearch.
Ric shares tips on how businesses can build relationships on social media. You’ll learn how relationships develop and why the concepts of gamification and gifting are important. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed. Behavioral effect of social networks. Social media and the art of being interested. Are you one of those people who has a hard time remembering names when you meet someone new?
I was, too – and then I learned what the problem was: I’m a jerk. It turns out that how well you can remember names has nothing to do with your brain or memory and everything to do with whether or not you’re actually interested in that person. “Some people, perhaps those who are more socially aware, are just more interested in people, more interested in relationships,” says Kansas State University professor of psychology Richard Harris. “They would be more motivated to remember somebody’s name.” And most of us, let’s face it, aren’t that interested in the people around us. It’s incredibly rare – and becoming more so – to find someone who’s truly interested in others. Social media has a lot to do with this. When “share” becomes just another way to say “let me tell you more about me,” it’s clear social media has begun to show us something about ourselves: We really want someone to listen to us.
The Age Of Relevance. Editor’s note: This is a guest post submitted by Mahendra Palsule, who has worked as an Editor at Techmeme since 2009.
Apart from curating tech news, he likes analyzing trends in startups and the social web. He is based in Pune, India, and you can follow him on Twitter. What’s the Next Big Thing after social networking? This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content. The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph. Relevance is the only solution to the problem of information overload. The above matrix is a representation of how the process of online information discovery has evolved over time. Phase I: The Search Dominated Web Phase II: Web 2.0 With Social Bookmarking Phase III: Personalized Recommendations Phase IV: Personalized Serendipity.