Life Inc. The Movie. Douglas Rushkoff. Douglas Rushkoff » Life Inc. Movies. Books Life Inc. How Corporatism Conquered the World,and How We Can Take It Back This didn't just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from a convenient legal fiction to the dominant fact of contemporary life. Indeed as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they're no longer even aware of it. This fascinating journey reveals the roots of our debacle, from the late Middle Ages to today. From the founding of the chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace; the corporation has infiltrated all aspects of our daily lives.
Corporatism didn't evolve naturally. Life Inc. Life Inc. Life Inc. Web 2.0 Expo NY 09: Douglas Rushkoff, "Radical Abundance: How We.