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Media Unit Plan: Teacher Resources

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Pseudoscience

Advertising on the Brain. The concept that advertising affects the brain is almost tautological. Its very purpose is to influence how we think and feel. However, in the past the issue has been addressed mostly by way of folk wisdom with very little evidence or real understanding. Fairly recent developments in neurology are beginning to change that. The story has a rich history, dating back to the late Renaissance, when Europe was just beginning to think again. It starts in the mid 17th Century, Rene Descartes when was pondering thought itself.

Descartes Error In 1641 Descartes published Meditations on First Philosophy and famously declared, “I think, therefore I am.” Descartes made the point that he undoubtedly existed because he was thinking. Descartes school of Rationalism became dominant and a century or so was wasted pursuing other truths that could be gleaned without experience. However, the rationalist idea remained and continues to this day. The Emotional Brain How We Learn Emotions Promote Memories – Greg. This Is Your Brain On Ads: An Internal 'Battle' For decades, social scientists have tried to determine how TV advertising affects the children and teenagers who watch them. Do commercials make kids more materialistic? Are fast-food ads responsible for childhood obesity rates? So I wanted to find out what's going on in the brain when kids watch a TV ad. I am at Walgreens in the hair product aisle. I've probably seen the ad a hundred times and didn't think it could affect me.

"I realized kids were living in a whole other world that was influencing them more than I was," my mom says. She's a therapist. "The kids were used to just going into that zone where you just stop thinking and just watch," my mom says. How The Brain Responds But recently, I've been wondering just how much control I have over my thoughts, when it comes to ads — which is how I found myself in this Berkeley, Calif., lab wearing a hat of electrodes. Maya wears the EEG cap and watches the commercial at the headquarters of NeuroFocus in Berkeley, Calif. What To Know About Using Colors In The Classroom. I have aversions to certain colors. I’m sure I’m not alone in this – most people find themselves drawn to either warm colors or cool colors, and there is a whole business of the psychology of colors. The handy infographic below takes a look at the psychology of colors and how they’re used in branding.

Not applicable to the classroom, right? Wrong. So what colors should you use for what? Using Colors in the Classroom Red Red evokes strength, passion, and excitement. The infamous ‘red pen of correction’ is probably what red is most often associated with in the classroom. Yellow Yellow evokes intellect, joy, and energy. Do you have something that you want your students to notice and get involved in? Blue Blue tends to evoke feelings of loyalty, trust, and intelligence.

It is not surprising then, that hospitals use so much blue (and green, see below). Green Green is considered the easiest color for human vision, and is often associated with freshness, growth, and safety. Subway or McDonald’s–Which is Healthier? | Today I Will. Subway or McDonald’s–Which is Healthier? I am sure you probably responded Subway. And why wouldn’t you. That is probably the main message promoted any time you see an advertisement for their sub sandwiches.

But is it really true? A recent study decided to assess if adolescents ages 12 to 21, purchased foods that had fewer total calories at a restaurant marketed as “healthy” compared to one of it’s competitors. In addition to total calories, the researchers also looked at the breakdown of where the calories were coming from and what the meal was made of and they did see some differences: The sides (fries, potatoes chips) and drinks contributed more calories at McDonald’s while the sandwich itself, more at Subway. There are things that we can do if we enjoy consuming these foods or if we have to out of necessity or convenience. And of course always be an informed consumer. Reference Lesser LI, Kayekjian K, Velasquez P, Tseng C, Brook R, Cohen DA. Nearly 70% of Food Ads on Nickelodeon are for Junk. Modest Improvement Not Sufficient, Given Kids’ Obesity Rates, Says CSPI March 21, 2013 Nearly 70 percent of the food ads during SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Fairly Odd Parents, iCarly, and other popular children's shows on the Nickelodeon network are for junk foods, according to the Center for Science in the Public Interest.

CSPI researchers catalogued the food advertising on 28 hours of Nickelodeon programming in October 2012 and found 88 ads for foods. Of those, 69 percent were for foods of poor nutritional quality. The most common products marketed to kids were sugary cereals, candy, yogurt with added sugars, fast food and other restaurants, and snacks. "Nickelodeon congratulates itself for running the occasional public service announcement promoting physical activity," said CSPI nutrition policy director Margo G. Wootan. Nickelodeon does not have a clear, publicly available policy on food marketing aimed at children, according to CSPI. How Advertisements Seduce Your Brain | Advertisements' Affect on Buyers' Brains | Advertising, Impulse Purchases & Decision-Making.

Advertisements are all around us, and they vary greatly in their attempts to attract consumers. Some ads highlight the product's features, while other ads' content seems to be completely unrelated to the product they're trying to sell. It's the latter type of ads that shoppers need to be most wary of, according to a new study. Researchers at the University of California, Los Angeles, and George Washington University focused on two different types of advertisements. The first type of ad, called "logical persuasion," or LP, presents facts about the product, such as, "This car gets 42 miles to the gallon. " The second type of ad is referred to as "nonrational influence" (NI) because it circumvents consumers' conscious awareness by depicting a fun, vague or sexy scene that seems to have nothing to do with the product.

In the study, researchers showed advertising images to 11 women and 13 men while recording the electrical activity in their brains using electroencephalography (EEG). Neuroscience For Kids. The smell of a flower - The memory of a walk in the park - The pain of stepping on a nail. These experiences are made possible by the 3 pounds of tissue in our heads...the BRAIN!! Neuroscience for Kids has been created for all students and teachers who would like to learn about the nervous system. Discover the exciting world of the brain, spinal cord, neurons and the senses.

Use the experiments, activities and games to help you learn about the nervous system. There are plenty of links to other web sites for you to explore. Can't find what you are looking for? Search the web site and the questions/answers page. Portions of Neuroscience for Kids are available in Spanish, Slovene, Portuguese, Italian, Korean, Japanese, Serbian, Russian, Slovak, Romanian, Polish, Albanian, Czech, Finnish, Estonian, Hungarian, Punjabi, Indonesian, Malay, Norwegian, Ukranian and Turkish. "Neuroscience for Kids" is maintained by Eric H. What Is Science. What Is Science? Did you ever try to define science? Did you ever try to distinguish it from other ways of learning about the world such as art or religion?

Do you understand the difference between science and pseudoscience? If you are going to teach about science, it is important that you know what it is you are teaching. Science is a specific process that attempts to answer questions; to offer explanations as to why things around you are happening. NaturalObservableConsistent TestablePredictableTentative Natural: An experiment must have a material explanation based on the laws governing nature.

Observable: Science assumes the world is knowable through observations made with the senses or with extensions of the senses (i.e. instruments such as microscopes, telescopes, etc.). Consistent: A scientific explanation works to explain something in a consistent manner. Science vs. Since the days of the Enlightenment, society has placed a high value on ideas that have a scientific basis. Consumer Science Projects. The Science Life: Bulletin Boards Galore! I finished the three main bulletin boards that are in my classroom over the weekend! I am so happy with the way they turned out. My first one is the Scientific Method bulletin board. I wanted to put something up that would remain permanent throughout at least the first half of the school year. This is something that the kids will use daily in my science classroom.

I took some cardboard and cut out the shapes (well, my buddy Deanna did...) and then we painted them with just acrylic paint. I used t-pins to stick them up to the board to give them a 3D effect. Next is my Let's Talk Science (Word Wall). Finally, my Wizard Challenge Wall. Hope you find some inspiration in these! Scientific Method Foldable.

January is when my grade level focuses on the scientific method. My class will do several class experiments together, practicing, but in just a couple of weeks, my students will be partnered into groups of 3 to do a science fair experiment for our school science fair. Not all of the 4 grades at my school will do this. Some will just create a class experiment and display board. I just find that letting the students do more on their own really makes for deeper learning and connection/commitment to the procedure and results. Anyhow, I start by making sure all my students have a background in the scientific method. Hope this helps or inspires your scientific method unit. Advertising Techniques. Media Literacy Science Lesson Plan Ideas.