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Media Unit Plan: Teacher Resources

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Advertising on the Brain. The concept that advertising affects the brain is almost tautological.

Advertising on the Brain

Its very purpose is to influence how we think and feel. However, in the past the issue has been addressed mostly by way of folk wisdom with very little evidence or real understanding. Fairly recent developments in neurology are beginning to change that. The story has a rich history, dating back to the late Renaissance, when Europe was just beginning to think again. It starts in the mid 17th Century, Rene Descartes when was pondering thought itself. Descartes Error In 1641 Descartes published Meditations on First Philosophy and famously declared, “I think, therefore I am.” Descartes made the point that he undoubtedly existed because he was thinking.

Descartes school of Rationalism became dominant and a century or so was wasted pursuing other truths that could be gleaned without experience. However, the rationalist idea remained and continues to this day. The Emotional Brain How We Learn Emotions Promote Memories. This Is Your Brain On Ads: An Internal 'Battle' For decades, social scientists have tried to determine how TV advertising affects the children and teenagers who watch them.

This Is Your Brain On Ads: An Internal 'Battle'

Do commercials make kids more materialistic? Are fast-food ads responsible for childhood obesity rates? So I wanted to find out what's going on in the brain when kids watch a TV ad. I am at Walgreens in the hair product aisle. What To Know About Using Colors In The Classroom. I have aversions to certain colors.

What To Know About Using Colors In The Classroom

I’m sure I’m not alone in this – most people find themselves drawn to either warm colors or cool colors, and there is a whole business of the psychology of colors. Subway or McDonald’s–Which is Healthier? Subway or McDonald’s–Which is Healthier?

Subway or McDonald’s–Which is Healthier?

I am sure you probably responded Subway. And why wouldn’t you. That is probably the main message promoted any time you see an advertisement for their sub sandwiches. But is it really true? A recent study decided to assess if adolescents ages 12 to 21, purchased foods that had fewer total calories at a restaurant marketed as “healthy” compared to one of it’s competitors. Nearly 70% of Food Ads on Nickelodeon are for Junk. Modest Improvement Not Sufficient, Given Kids’ Obesity Rates, Says CSPI March 21, 2013 Nearly 70 percent of the food ads during SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Fairly Odd Parents, iCarly, and other popular children's shows on the Nickelodeon network are for junk foods, according to the Center for Science in the Public Interest.

Nearly 70% of Food Ads on Nickelodeon are for Junk

CSPI researchers catalogued the food advertising on 28 hours of Nickelodeon programming in October 2012 and found 88 ads for foods. Of those, 69 percent were for foods of poor nutritional quality. The most common products marketed to kids were sugary cereals, candy, yogurt with added sugars, fast food and other restaurants, and snacks. "Nickelodeon congratulates itself for running the occasional public service announcement promoting physical activity," said CSPI nutrition policy director Margo G. Nickelodeon does not have a clear, publicly available policy on food marketing aimed at children, according to CSPI. Advertising, Impulse Purchases & Decision-Making. Advertisements are all around us, and they vary greatly in their attempts to attract consumers.

Advertising, Impulse Purchases & Decision-Making

Some ads highlight the product's features, while other ads' content seems to be completely unrelated to the product they're trying to sell. It's the latter type of ads that shoppers need to be most wary of, according to a new study. Researchers at the University of California, Los Angeles, and George Washington University focused on two different types of advertisements. The first type of ad, called "logical persuasion," or LP, presents facts about the product, such as, "This car gets 42 miles to the gallon.

" The second type of ad is referred to as "nonrational influence" (NI) because it circumvents consumers' conscious awareness by depicting a fun, vague or sexy scene that seems to have nothing to do with the product. In the study, researchers showed advertising images to 11 women and 13 men while recording the electrical activity in their brains using electroencephalography (EEG). Neuroscience For Kids. The smell of a flower - The memory of a walk in the park - The pain of stepping on a nail.

Neuroscience For Kids

These experiences are made possible by the 3 pounds of tissue in our heads...the BRAIN!! Neuroscience for Kids has been created for all students and teachers who would like to learn about the nervous system. Discover the exciting world of the brain, spinal cord, neurons and the senses. Use the experiments, activities and games to help you learn about the nervous system. What Is Science. What Is Science?

What Is Science

Did you ever try to define science? Consumer Science Projects. The Science Life: Bulletin Boards Galore! I finished the three main bulletin boards that are in my classroom over the weekend!

The Science Life: Bulletin Boards Galore!

I am so happy with the way they turned out. My first one is the Scientific Method bulletin board. I wanted to put something up that would remain permanent throughout at least the first half of the school year. This is something that the kids will use daily in my science classroom. I took some cardboard and cut out the shapes (well, my buddy Deanna did...) and then we painted them with just acrylic paint. Next is my Let's Talk Science (Word Wall). Finally, my Wizard Challenge Wall. Scientific Method Foldable. January is when my grade level focuses on the scientific method.

Scientific Method Foldable

My class will do several class experiments together, practicing, but in just a couple of weeks, my students will be partnered into groups of 3 to do a science fair experiment for our school science fair. Advertising Techniques. Media Literacy Science Lesson Plan Ideas.