General Concepts That drive Executions & Approaches
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In April of 2001, a close friend sent me a link to the "Anti-Robot Militia," which was just like it sounds: a hate group against robots. One click later, I was hopelessly hooked on a marketing campaign for the film A.I. Compelling story, new technology, and an online community called the Cloudmakers all came together in a perfect storm of immersive entertainment.
5 Critical Nonprofit PR Strategy Tips for Marketing to Millennials (DATA) « Know Your Own Bone – Nonprofit Marketing & Online EngagementLast week I had the honor of speaking about how to market to millennials at the 30 th Annual California Travel Summit in Sacramento, California. There is a lot of information out there on millennials: how we behave and communicate, what we value, what motivates us, and countless articles with tips about how to interact with this generation in the workplace. One thing is for sure: at about 90 million strong, this generation is the largest in human history and will someday – extremely soon – make up the very vast majority of our institutions’ stakeholders, constituents, customers, staff members and supporters.
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
<img alt="Photo: Brock Davis" src="/business/wp-content/gallery/20-05/ff_spotfuture_f.jpg" title="Feature" width="660"/> Photo: Brock Davis Thirty years ago, when John Naisbitt was writing Megatrends , his prescient vision of America’s future, he used a simple yet powerful tool to spot new ideas that were bubbling in the zeitgeist: the newspaper.
Originally published in PSFK’s Need To Know Magazine Volume 1 . Recently, we interviewed Ryan Jacoby – who helps clients incubate new businesses, design new offerings, and craft innovation strategies at IDEO — for our Need To Know Magazine . We asked him to explain how a company or an individual can increase their ‘innovation leverage:’
Originally published in PSFK’s Need To Know Magazine Volume 1 . Allan Chochinov is the Chair and co-founder of the MFA in Products of Design Program at the School of Visual Arts, a new two-year, immersive program which prepares practitioners for leadership in the shifting terrain of design.