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The 4 Weapons Of Exceptional Creative Leaders

The 4 Weapons Of Exceptional Creative Leaders
For the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are compounded by the fact that, in every decision, two forces are loudly asserting their dominance: creativity and profitability. A fractious relationship at the best of times. Leading a company that must, by definition, exist in a constant state of dispute provides enough challenges to fill a book. But in my work as a coach and confidant to creative and business leaders, I have come to recognize that exceptional leaders unlock the power of "profitable creativity" by developing four benevolent weapons. Context Context is the most underappreciated asset of business leadership because without it, every decision becomes a guess. Many creative companies know what they do, but not where they’re trying to get to. The Power of Context Context gives us the ability to say no with confidence. Great leaders are not necessarily braver leaders. Creating Context When Maintaining Context Trust

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