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Listorious: Twitter people search and lists directory. A Wiki of Social Media Monitoring Solutions. Step-by-Step Guide to your Social Media Success. G++ for Google Plus. Measure ROI with Google Analytics. First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. That said, I know that there are a lot of you who may be curious about the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions.

You’ll be celebrating your social media goal conversions too! Image Source(editor’s note: sly usage of a Vancouver Canucks photo) The following are the steps you must implement to be able to see the return on investment and goal conversions for your social media campaign. When you complete these, you will be able to: Tracking Social Media Conversions in Google Analytics 5 Setup Goals within Google Analytics 5 1. 2. 3. 4. TweetWhen. HootSuite - Social Media Dashboard for Teams using Twitter, Facebook, Linkedin. Buffer - Be Awesome on Social Media. Paper.li – read Twitter and Facebook as a daily newspaper.

Tweriod - Get to know when your Twitter followers are online the most. Grow Your Twitter Network - Twitter Followers, Users & Apps Directory.