Social Media Marketing
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Online commenting: the age of rage | Technology | The Observer
For a while after his first TV series was broadcast in 2009, comedian Stewart Lee was in the habit of collecting and filing some of the comments that people made about him on web pages and social media sites. He did a 10-minute Google trawl most days for about six months and the resultant collected observations soon ran to dozens of pages. If you read those comments now as a cumulative narrative, you begin to fear for Stewart Lee. A good third of the posts fantasised about violence being done to the comic, most of the rest could barely contain the extent of their loathing.
Word of mouth is an incredibly powerful marketing tool, but how do you work out which customers are most important in spreading your message? Services like PeerIndex or Klout help you find experts and influencers in particular communities, but can't measure what people have actually done for your business. The new Vipli.st service from Awe.sm aims to fill this gap by uncovering the fans who drive the most sharing. Launched at the Strata Startup Showcase last week, the site visualizes how Plancast events are shared across social networks like Twitter and Facebook.
How to Find Your Most Important Fans
Twitter has begun testing a self-serve ad platform with advertisers and agencies it plans to roll out in the first half of this year, and MediaPost got a glimpse.
Publications Twitter Tests Self-Serve Ad Platform 01/26/2011
LinkedIn Widget Shows Who You Know in "Fortune's Best Companies to Work For"
LinkedIn and CNNMoney have introduced a new widget that lets users see who in their network works in one of Fortune ‘s “100 Best Companies to Work For.” The widget, which went live yesterday, also lists new hires and job changes at a each of the companies on the list and features a “follow” button that gives readers news and information about a company they choose to follow. The content is accessible to users who search a company that makes the list. When you search one of the companies, a small ad for the list pops up. Click through the ad and you see the full list. Click on a company on the list, and you’ll see people on your network who work at the company, along with other information.Reflecting On What I Have Learned As An InHouse SEM, Time To Move On
Back in 2001 when I started my professional career in online marketing, SEO was still pretty new. Paid search had literally just materialized in the form of goto.com (anyone remember penny bids?!).
Inside Social Games - Tracking Innovation at the Convergence of Games and Social Platforms
Jewel Journey is a match-3 puzzle title for Facebook. The developer’s name is conspicuously absent from the game canvas and its fan page, making it hard to pin down exactly who created it. Judging from the fan page in question, however, it’s possible to see that the game has been available from around January 2012, and it is also currently showing up in the “Newest” list on Facebook’s Games page. Jewel Journey is a competent but unremarkable example of the match-3 genre, bringing no real innovations to the table. It even goes so far as to use the clichéd premise of the player being an archaeologist, but does not force this with intrusive, badly-written dialog scenes. Instead, it serves as the justification for the titular “journey” through a series of stages, beginning in the Grand Canyon and later moving on to an army base, a frozen wasteland, the lost city of Atlantis and some Mayan ruins.
30 Ways to Use Social Media for Business People | SEOptimise
* While we Web professionals may assume that virtually everybody is using social media these days it’s far from the truth. People use social media but businesses don’t . A recent study shows that 94% of businesses actually do not use social media even for the most obvious task it’s good for: Getting feedback .The cold snap may not have “snapped,” but all that winter chill hasn’t prevented Mashable from churning out another set of social media tools and resources. Have a read through resources below for a perspective on Wikipedia’s short life and it’s prospective future, or how videos games are helping social good. Tech & Mobile has some tips for Ruby and some odd Apple patents. Business offers up some case studies and how marketers can optimize crowdsourcing.
31 New Social Media Resources You May Have Missed