Social Media Marketing
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For a while after his first TV series was broadcast in 2009, comedian Stewart Lee was in the habit of collecting and filing some of the comments that people made about him on web pages and social media sites. He did a 10-minute Google trawl most days for about six months and the resultant collected observations soon ran to dozens of pages. If you read those comments now as a cumulative narrative, you begin to fear for Stewart Lee. A good third of the posts fantasised about violence being done to the comic, most of the rest could barely contain the extent of their loathing.
It took the folks over at Twitter long enough to beef up their security. The micro-blogging service has just announced that they will be offering an optional “always on” HTTPS setting to its users. If you constantly use Twitter on unsecured internet connections like free public WiFi, and you have qualms about people using tools like Firesheep to steal your login details, you should be enabling the option in your Twitter settings page. Take note that enabling the HTTPS setting doesn’t force mobile browsers, so if you’re using the Twitter website on your phone, head over to https://mobile.twitter.com/ for the time being. If you use a third-party client, check its settings to ensure that it offers HTTPS. Related articles : Google Launches Blink And Ends WebKit Affiliation With Apple Technical Issues Causing iTunes Store Links To Not Appear In Google Search Google+ Now Supports Full Resolution Photo Uploads Vadering Meme Features Darth Vader's Force Choke
Word of mouth is an incredibly powerful marketing tool, but how do you work out which customers are most important in spreading your message? Services like PeerIndex or Klout help you find experts and influencers in particular communities, but can't measure what people have actually done for your business. The new Vipli.st service from Awe.sm aims to fill this gap by uncovering the fans who drive the most sharing.
LinkedIn and CNNMoney have introduced a new widget that lets users see who in their network works in one of Fortune 's "100 Best Companies to Work For." The widget, which went live yesterday, also lists new hires and job changes at a each of the companies on the list and features a "follow" button that gives readers news and information about a company they choose to follow. The content is accessible to users who search a company that makes the list. When you search one of the companies, a small ad for the list pops up. Click through the ad and you see the full list. Click on a company on the list, and you'll see people on your network who work at the company, along with other information.
Back in 2001 when I started my professional career in online marketing, SEO was still pretty new. Paid search had literally just materialized in the form of goto.com (anyone remember penny bids?!).
* While we Web professionals may assume that virtually everybody is using social media these days it’s far from the truth. People use social media but businesses don’t . A recent study shows that 94% of businesses actually do not use social media even for the most obvious task it’s good for: Getting feedback . That’s akin to not using cars, phones or electricity in the first half of the 20th century.
The cold snap may not have "snapped," but all that winter chill hasn't prevented Mashable from churning out another set of social media tools and resources. Have a read through resources below for a perspective on Wikipedia's short life and it's prospective future, or how videos games are helping social good. Tech & Mobile has some tips for Ruby and some odd Apple patents. Business offers up some case studies and how marketers can optimize crowdsourcing.