Marketing Strategy of ALDO Groupe - ManagementParadise.com. The ALDO Groupe owns and operates a worldwide chain of shoe and accessory stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1964 where its corporate headquarters remain today. It has grown to become a worldwide corporation, with over 950 stores under 8 retail banners: ALDO, ALDO Accessories, Spring, FeetFirst, Globo, Little Burgundy, Lōcale and Call it Spring.
There are also ALDO outlet, ALDO Kids, ALDO Liquidation, Spring Liquidation, and clearance stores. Canadian, American, and UK stores are corporate stores while international stores are franchisees. The company once operated the now closed or re-branded banners Simard & Voyer, Pegabo, Transit, Stoneridge, and FIRST (Which was the American version of Feetfirst). Company Perspectives: Algo Group's mission is to be a recognized leader in the fashion industry in Canada, the United States and Europe. Company History: Company Origins in the 1940s Expansion and an IPO in the 1970s and 1980s. Aldo seizes ‘put up or shut up’ moment for shoes. The shoe business is getting bloody. At least, that’s how it looks from Douglas Bensadoun’s vantage point.
When he talks about the way competition has increased in Canada’s $5.9-billion footwear retail industry, the creative director and vice-president of marketing for Aldo Group compares it to Thunderdome, that arena in the dystopian Mad Max universe that hosted fights to the death. But there is a difference. In Thunderdome, the slogan was, “Two men enter, one man leaves.” It is the reason that last month, Aldo announced the biggest investment in development that the company has made in its 41-year history.
“We’re being confronted with more competition from so many different angles at this point. That competition is not only coming from where you would think. But established clothing retailers, such as Zara, H&M, Michael Kors, and Topshop, are also a threat as they have been selling more shoes in recent years. Fundamentally, Mr. The store could choose a top 10 looks of the week, Mr. CEO Talk | Aldo Bensadoun, Founder and Executive Chairman, Aldo Group | CEO Talk. MONTRÉAL, Canada — Right at the heart of shoes and accessories giant Aldo’s sprawling, one million square foot global campus-cum-headquarters in suburban Montréal is an olive tree — not a common sight in a city with a climate that swings between frigid winters and hot, humid summers.
“I like planting trees. I plant an awful lot of trees,” explains Aldo Bensadoun, who founded his namesake business 40 years ago, this year. “I find that they last for a long time and I hope that it symbolises the company.” But even with an almost spiritual belief in his business, Bensadoun could not have known that the shoe company he started with just one design (a clog) would grow into one of the world’s largest footwear retailers, with over 1600 stores in 80 countries around the world.
This year the privately held company, still controlled by Mr Bensadoun and his family, is expected to turn over more than $1.8 billion. Known affectionately around the Aldo headquarters simply as ‘Mr. AB: Definitely. Aldo Group. History ALDO shoes were founded in Canada in 1972 as a footwear concession within Le Chateau. The original group included stores in Montréal, Ottawa, Quebec City, and Winnipeg.
Aldo Bensadoun known today as a global shoe giant built his empire starting in Montréal. After four generations, the Bensadoun family continues into the shoe industry. "Mr. Bensadoun never intended to follow in the footsteps of his father, a shoe retailer in Morocco and France, or his grandfather, a cobbler in Algeria" (Strauss, 2010). Aldo Bensadoun learned Italian to better communicate with his suppliers in Italy, and eventually he cut out the middleman who serviced him between Canada and European manufacturers (Strauss, 2010). The first freestanding ALDO store was opened in Montréal, in 1987.
The brand expanded in the 1980s and 1990s, with stores operating under the name ALDO across Canada. In 2010, the company made major announcements, which led to major expansion in the American market. Country Selection.