The Lean Startup | Methodology. “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”- Eric Ries The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development. Too many startups begin with an idea for a product that they think people want. “The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.” + The Lean Startup Process - Diagram “Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.” + Continuous Innovation Eliminate Uncertainty Work Smarter not Harder Develop An MVP + Learn When It Is Time To Pivot Principles.
LeanLaunchLab: Test and innovate on your business model using the business model canvas, lean startup, and customer development. Lean Startup Testing | Markus Gärtner. A while ago I started reading the book The Lean Startup – How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses from Eric Ries. Some of my colleagues already propagated some of the insights from the Lean Startup, and I heard about the Lean Startup for the first time back in November 2010 while attending a workshop with Kent Beck (see a write-up here). I wasn’t aware that I read about some contents of the book from a different perspective. Back in 2009 Michael Bolton and James Bach reported on testing an internet application which was from their perspective more than buggy.
Even continuous deployment didn’t help much there. Since Phil Kirmham asked for a perspective from my point when he saw I was reading the book, I wanted to share my insights I got from the book, and my vision for testing in a Lean Startup. Build, Measure, Learn The main focus of the Lean Startup method relies on the Build, Measure, Learn loop. Validated Learning Pivot or persevere.
Lean ways to test your new business idea. I’ll be honest, I’m a bit late to the party. I’ve only just completed Eric Ries book, ‘The Lean Startup’, that was published to much acclaim last year. I put off reading it, believing it would be another generic how-to-start-a-high-tech-business book. I already have a bookshelf full of these kinds of book, most of them unread beyond the initial chapter.
But now I’ve read it I think that it should be obligatory reading for any UX person. What I like about the book is that it puts UX at the very heart of new product design — and does so in language that will make managers sit up and take notice. Here’s my version of the digested read. Designing new products or services is risky because there are so many uncertainties. Sound familiar?
UX practitioners have a lot to contribute to this way of working but I wanted particularly to focus on the item I’ve numbered 4 in the list above: iterative design and testing. These techniques have three things in common. The three methods I want to discuss are: How to Structure Good Hypotheses for Your Lean Startup. Crafting good hypotheses for your startup is hard.1 Most people focus on solutions rather than problems.
That leads to a ton of products getting launched with zero traction.; the all-too-common “solutions looking for problems.”5 A good hypothesis is important because it leads to good experimental design. Good experimental design is important because you need it to properly validate or invalidate what you’re doing. A good hypothesis needs to be written down.1 It’s amazing how few people to do it, but the simple exercise of writing things down is significant. Just do it. Try structuring your hypotheses this way: “I (or We) believe…” Finish that statement and see what comes out of it.
Here’s an example of a hypothesis I might have for NextMontreal (which is primarily a content site on startup news for Montreal): “I believe that U.S. The basic structure is this: I believe [target market] will [do this action / use this solution] for [this reason]. You can go more high-level on the hypothesis.