KLM to launch social media-driven 'gift at 30,000 feet' in-flight service
We all know we’re supposed to read the Terms and Conditions before we agree to anything, but nobody ever does. Unfortunately, that means companies can slip whatever the heck they want in there. Case in point: the website Kleargear.com has a clause in their terms of sale that allows them to harass customers who “negatively impact” their business. Currently, the website is using this obscure non-disparagement clause to target a customer who left a bad review on a separate site, ripoffreport.com. Jen Palmer, the customer in question, did business with Kleargear years ago but never actually received the package she ordered. Company Tries to Fine Customer $3,500 for Leaving Negative Review Online
New Study Suggests Social and Digital Marketing Agencies May Die Within 10 Years Almost as ubiquitous today as stories about the Yahoo purchase of Tumblr, are reactions to a new study predicting that social and digital marketing agencies or service providers will disappear within ten years. Reactions seem to run the spectrum from indifference to shock and from cheering to jeering the findings. Our team has been monitoring the reactions and discovered complete agreement that the prediction will likely prove to be accurate. The study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April 2013. According to this study, 70 percent of respondents indicated a belief that in ten years marketing will focus on content marketing and “PR thinking” – a focus on building brand recognition and image, and inspiring customer trust.
Dear Brands, Our Relationship has Changed Dear Brands, I want an open relationship. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end up buying your product, I want to use it with others to resell, rent to others, swap or lend.
Mark Cameron is CEO of Working Three, a social media and digital strategy agency. He began his digital strategy career in 1995 and has risen to become a leader in the space with clients in Australia, New Zealand and around the world. As major brands expand their social media budgets their marketers’ sights are moving to the new and innovative uses which are offered by less well known social media platforms. The rapid growth of Pinterest has attracted many of these marketers attention. There have been many interesting cases of Pinterest being used effectively but few stand out like Honda’s recent approach. Pinterest was the breakaway social media platform of 2012. Honda's low-budget social media innovation
Just Who Uses Social Media? A Demographic Breakdown You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms.
Can We Please Stop Hyping Social as the Marketing Messiah? If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media. An analysis of "SEO" vs. "social media" coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on TechCrunch and 58x more frequently on Mashable. This matters because, as any first year poly-sci. student knows, media coverage impacts public opinion. In this case, that means impacting marketer's organizational decision-making such as budget and resource investment.
One of the oddest bits of news to emerge from the economic collapse of Cyprus is a corresponding rise in the value of Bitcoin, the Internet’s favorite, media-friendly, anarchist crypto-currency. In Spain, Google ( GOOG ) searches for “Bitcoin” and downloads of Bitcoin apps soared. The value of a Bitcoin went up to $78. Someone put out a press release promising a Bitcoin ATM in Cyprus. Bitcoin May Be the Global Economy's Last Safe Haven
(Credit: James Martin/CNET) To understand where teens like to spend their virtual time nowadays, just watch them on their smartphones. Their world revolves around Instagram, the application adults mistook for an elevated photography service, and other apps decidedly less old-fashioned than Mark Zuckerberg's social network. And therein lies one of Facebook's biggest challenges: With more than 1 billion users worldwide and an unstated mission to make more money, Facebook has become a social network that's often too complicated, too risky, and, above all, too overrun by parents to give teens the type of digital freedom or release they crave. For tweens and teens, Instagram -- and, more recently, SnapChat , an app for sending photos and videos that appear and then disappear -- is the opposite of Facebook: simple, seemingly secret, and fun. Why teens are tiring of Facebook | Internet & Media
Pinterest to Introduce Analytics Feature Fresh from landing a $200 million investment round last month, Pinterest is laying the ground work to begin to monetize its popular ‘pinboard’-like service for Internet users after revealing plans to launch an analytics service. Update: It is now launched, see the bottom of this post for details. Eschewing an ad-based approach, a company spokesperson told Reuters that it will introduce an analytics service to help publishers and content owners identify which ‘pins’ on the service have come from their website. Pinterest Web Analytics, as it is called, will initially be free but industry watchers have called it a logical first step to drawing revenue since it could expand to offer premium features in the future. Pinterest would not be the first company to provide a premium analytics service, and the move has plenty of foundation.
UNICEF Transforms Facebook Profiles To Raise Money For Clean Water The UNICEF Tap Project has turned to the social networking power of Facebook to spread its message. Users can help provide children around the world with access to clean water and sanitation by donating a small amount or raising awareness. The national campaign has transformed Facebook into a water network for World Water Month. The app turns users into ‘taps’ and their connections into ‘pipes’ ready to be filled with water. People can donate $5 to the Tap Project via text or PayPal to turn their ‘tap’ on and choose two friends to receive water and the opportunity to also donate.
Cash-strapped students are always looking for new ways to pay for college, but they also spend lots of time playing games online. So why not combine the two? New social platform Grantoo does exactly that, allowing students to earn tuition money through virtual gaming tournaments. The San Francisco-based startup, founded by best friends Dimiti Sillam and Mikhael Naayem, invites college students in good academic standing to earn cash playing poker, a trivia game, or a virtual version of Scrabble. What if You Could Pay for College by Playing Games Online?
What is Digital Strategy?
Estudio de Twitter: Los usuarios móviles son el futuro del social networking
Social Money Transfer Service Azimo Adds Facebook Integration To Squeeze Western Union Azimo , the UK-based social money transfer service aiming to disrupt an industry dominated by legacy players Western Union and Moneygram, is rolling out integration with Facebook to make it easy for users of the uber-social network to send money to one another. A first for the remittance industry, claims the company, with perhaps PayPal-to-PayPal transfers coming closest. Using Azimo to send money via Facebook works as follows: The sender invites their intended recipient to sign up to Azimo via an automatically sent Facebook message. The recipient then logs into Azimo’s Facebook app and fills out their details, including where they want the money sent to, which could be one of the 150,000 payout desks in the 125 countries supported, a mobile phone ‘top up’, or a bank account. And since the recipient fills out that crucial information, those details are kept hidden from the sender, while the company claims that less mistakes are likely, too.
LEGO Prioritizes Customer Service With Letter To 7-Year Old Boy LEGO has set a new high for customer service with a letter to a 7-year-old boy. Forbes reports that Luka Apps spent his Christmas money on a new LEGO Ninjago Ultra Sonic Raider set but lost one of the figures when he went shopping with his Dad. Luka wrote a letter to LEGO asking if he could get a replacement: Hello. My name is Luka Apps and I am seven years old. With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider.
72+ of the best social media campaigns worldwide Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011. And although quite a bit has been made about General Motors (GM) pulling a chunk of their marketing budget from Facebook, the fact is the company is still committed to spending US$30-million a year just on Facebook campaigns. They work too. A recent study by research company Millward-Brown showed that there was a direct correlation between how successful a company is and how well it uses social media. Research from eMarketer meanwhile suggests that brands can profit dramatically from a well-executed social campaign.
Even though it seems like yesterday, our popular top 10 initiative has reached its first birthday and we’ve decided to celebrate it with a king-size slide deck featuring the best case studies from our past top 10s. This top 50 has been designed not only to celebrate the first birthday of the SimpliFlying’s Top 10s but also to provide our readers with a unique downloadable resource that features what we think are the very best marketing initiatives put forward by airlines and airports over the past few years. An idea-generating tool Top 50 case-studies of airlines and airports excelling in social media
Digital Strategy Toolbox
FedEx Delivers Ship To Friends Facebook App
62% Of People Use Social Networks On A Second Screen While Watching TV [Infographic]
The Business Social Media Landscape (Infographic) — Integrated Alliances
When Free Stuff Leads You Astray
Mercedes Lets Fans Decide The Action In Their TV Ads In Real Time
Witnessing a real-time record-breaking social media spectacle
Adolescentes, madres y seniors en Social Media en @thecommunityman
Curioseando: 13 increíbles estadísticas sobre Social Media en una infografía
Island X - the international lifestyle and relocation network
Kit kat Social Break Widget
Publicaciones | Fundación Bankinter Innovación
Ben Elowitz: Content Is No Longer King - Ben Elowitz - Voices
Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones
How Are Affluent Males Using Digital, Online and Social Media
It’s a Small World After All: The Top Global Web Trends
Social media marketing report shows TV is working to push mobile commerce
Pinterest as Free Market Research - Grant McCracken
Meet Generation C: The Connected Customer
Hotels on Facebook - time to understand the difference between Likes and real Fans
Why Social Media Doesn't Work (and What You Can Do About It)
69 percent of millennials rarely visit Facebook fan pages
What Is The Psychology Of The Socially-Conscious Consumer?
62% Of Adults Worldwide Now Use Social Media (But Email Is Still More Popular) [STUDY]
The Digital↔Physical: On building Flipboard for iPhone and Finding Edges for Our Digital Narratives — by Craig Mod
How to use your brain for social success
Goodbye Social Media, Hello Social Life
The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement
Social media is about social science not technology
Infographic: 24 Hours on the Internet
Así te ha manipulado el vídeo de Kony 2012 >> Trending Topics
Ads with Friends: Analyzing the Benefits of Social Ads
Meet Generation C: The Connected Customer
App turns Twitter streams into personalized radio stations
Boutique hotels bid to host travelers with unique, tailored experiences
Say hello to Spotify Apps
Ernan Roman: Starbucks -- 3 Twitter Best Practices
Millennials Trust Purchase Decisions to UGC Over Friends and Family
Noise off festival
Mobile upsets TV in Super Bowl marketing showdown - Mobile Marketer - Advertising
Pinterest is quietly generating revenue by modifying user submitted pins
Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements
Goodbye Traditional Ads, Hello Social Video - The Central Institute Of Australia
What do consumers want from social?
Why mobile payments still haven’t revolutionized retail
Zynga Tests 'Reward Advertising' in CityVille
10 Ways Social Media is Transforming our Culture and World
Social Media Milestones
What's An Average Day on Facebook? [Infographic]