Amtrak Writer's Residency is a Dream Made True by Social Media. Two decades ago, I crossed the United States by train for the first time.
I left Portland, Oregon, and the gloomy shadow of my first break-up with my first American girlfriend, went up to Seattle, then crossed a restorative, fluffy-cloud-filled Big Sky to the plains of North Dakota and Minnesota and Wisconsin, where we were briefly halted by a cow on the track. The Empire Builder dropped me at Chicago, then it was on to New York, Boston and the plane that would take me back, unwillingly, to London.
The hours flew. But here's the thing I remember above all about that trip: I wrote like a goddamn demon. In about 4 days, I filled four-and-a-half notebooks with my favorite fountain pen and cartridges of purple ink. So naturally I was thrilled to find out that Amtrak has launched a Writers in Residency program for up to 24 people, awarded on a rolling basis (ha ha, Amtrak). What's that? To this day, whenever I feel the creeping stagnation of writer's block, I think of that train journey. Instagram Captures Higher Interaction Rates than Facebook. Size doesn’t equal engagement when it comes to social media, and according to research from L2 Think Tank, brands on Instagram may be getting the most bang for each social post.
While Instagram’s community of 150 million monthly active users was a fraction of the size of Facebook’s, and even smaller than Twitter’s, the digital marketing organization found that interaction rates for posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook. Meanwhile, brands are taking up the photo- and video-sharing service—perhaps because they’re seeing the results. Nearly nine in 10 of the brands polled by L2 Think Tank had both an Instagram and a Facebook account.
Considering the overall size of the Instagram community compared with that of other more established social sites, that’s significant marketer usage. More than Half of UK Smartphone Owners Use Their Phones in Stores Visa’s Shiv Singh: This Year, Brands Will Learn How to Measure Real-Time Marketing. Twitter Is the Social Media Gun for Spain's Police. Inside the press room of the national police in Madrid where they work on social media sites.
Inside the press room of the national police in Madrid where they work on social media sites. Close Close Open Source: National Police Corps of Spain via Bloomberg With about 680,000 Twitter followers, 70,000 friends on Facebook and more than 4.2 million views of its YouTube videos, meet Spain's unlikely social media star: the National Police. Among law enforcement agencies, it has the second most Twitter followers after the FBI, according to Carlos Fernandez Guerra, social media manager for the Madrid-based police force. "While the FBI mostly publishes statements, we are more proactive and use social media in a preventive way," he said.
Useful and inexpensive. Although social media was initially geared toward helping people connect with each other and giving individuals a louder voice in the online world, some law enforcement agencies are finding it an effective -- and cheap -- way to fight crime. KLM to launch social media-driven 'gift at 30,000 feet' in-flight service. Company Tries to Fine Customer $3,500 for Leaving Negative Review Online.
We all know we’re supposed to read the Terms and Conditions before we agree to anything, but nobody ever does.
Unfortunately, that means companies can slip whatever the heck they want in there. Case in point: the website Kleargear.com has a clause in their terms of sale that allows them to harass customers who “negatively impact” their business. Currently, the website is using this obscure non-disparagement clause to target a customer who left a bad review on a separate site, ripoffreport.com. Jen Palmer, the customer in question, did business with Kleargear years ago but never actually received the package she ordered.
Paypal automatically cancelled the transaction after 30 days, and when she efforts to get in touch with Kleargear proved completely unsuccessful, Palmer went to ripoffreport.com to vent her frustrations. Three years after the review was published, Kleargear sent Palmer a notice demanding that the post be deleted or that she would be fined $3,5000. New Study Suggests Social and Digital Marketing Agencies May Die Within 10 Years. Almost as ubiquitous today as stories about the Yahoo purchase of Tumblr, are reactions to a new study predicting that social and digital marketing agencies or service providers will disappear within ten years.
Reactions seem to run the spectrum from indifference to shock and from cheering to jeering the findings. Our team has been monitoring the reactions and discovered complete agreement that the prediction will likely prove to be accurate. The study, conducted by European business school Mediaschool Group, surveyed 2,000 marketing students throughout Europe in March and April 2013. According to this study, 70 percent of respondents indicated a belief that in ten years marketing will focus on content marketing and “PR thinking” – a focus on building brand recognition and image, and inspiring customer trust. Further, 80 percent anticipate the demise of stand-alone social media services firms and digital marketing agencies. Other notable findings of the study include: Dear Brands, Our Relationship has Changed.
Dear Brands,I want an open relationship.
All my life, we’ve had a committed and dedicated relationship. You told me what to buy. I bought it and I bought it again. But now, that’s about to change. I don’t want to buy from you directly. It’s not you, it’s me. Our world has changed, and along with it, my preferences. I will use AirBnb to find vacation spots, rather than stay at hotels. At work, we’ve tapped into LiquidSpace to rent office space on demand. Because of this, I’m more interested in renting, subscribing to, or borrowing products, rather than buying outright. It also means that the relationship I have with other people matters. I still love you, but in a different way. If you want to be in a relationship with me, recognize that it’s not going to be exclusive. Ergo: I just want access to your offerings. Sincerely, Jeremiah Owyang Speaker, Writer, Business Owner, Consumer.
Honda's low-budget social media innovation. Mark Cameron is CEO of customer experience innovation agency Working Three and a world renowned digital strategy commentator with well over 400 published articles.
Specialties: Digital innovation, Digital customer experience strategy, Social media strategy, Digital strategy, Online Marketing strategy. He blogs at markrcameron.com and tweets from @MarkRCameron. As major brands expand their social media budgets their marketers’ sights are moving to the new and innovative uses which are offered by less well known social media platforms. The rapid growth of Pinterest has attracted many of these marketers attention. There have been many interesting cases of Pinterest being used effectively but few stand out like Honda’s recent approach. Pinterest was the breakaway social media platform of 2012. Honda’s new CR-V has a ‘get out and live life’ brand personality. Honda began their campaign by simply identifying Pinterest users with high follower counts and connecting with them. Related posts. Just Who Uses Social Media? A Demographic Breakdown. You think you know social?
How about who uses it? Well, you might not know it as well as you would have guessed. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising. If you think the smarter, more attractive sex is more socially prolific than us men, well ... you're right. In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. How about most popular social networks? Take a look at the details below: Image via iStockphoto, hocus-focus. Can We Please Stop Hyping Social as the Marketing Messiah? If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media.
An analysis of "SEO" vs. "social media" coverage on the top two major tech blogs, while not the most scientific study ever done, shows that social media was covered 4x more frequently on TechCrunch and 58x more frequently on Mashable. This matters because, as any first year poly-sci. student knows, media coverage impacts public opinion.
In this case, that means impacting marketer's organizational decision-making such as budget and resource investment. And, as many a frustrated SEO practitioner knows, even if you yourself have things straight, the VP or CMO at the top of the food chain who likely controls the purse strings is often the most susceptible to the tech media's influence. Media Saturation of Social Dominates Mindshare and Budgets. Bitcoin May Be the Global Economy's Last Safe Haven. One of the oddest bits of news to emerge from the economic collapse of Cyprus is a corresponding rise in the value of Bitcoin, the Internet’s favorite, media-friendly, anarchist crypto-currency.
In Spain, Google (GOOG) searches for “Bitcoin” and downloads of Bitcoin apps soared. The value of a Bitcoin went up to $78. Someone put out a press release promising a Bitcoin ATM in Cyprus. Far away, in Canada, a man said he’d sell his house for BTC5,362. Bitcoin was created in 2009 by a pseudonymous hacker who calls him or herself Satoshi Nakamoto (and who might be several people). Loaded: 0% Progress: 0% There are 10,952,975 Bitcoins in circulation. A dollar bill has a serial number and travels from buyer to seller. How did they get there? How is this different from PayPal (EBAY)? Bitcoin shrugs all this off. Bitcoin is no more arbitrary than derivatives or credit default swaps. Maybe Bitcoin’s devotees are right, and it’s the currency of the future. But Bitcoins didn’t go away. Why teens are tiring of Facebook. To understand where teens like to spend their virtual time nowadays, just watch them on their smartphones.
Their world revolves around Instagram, the application adults mistook for an elevated photography service, and other apps decidedly less old-fashioned than Mark Zuckerberg's social network. And therein lies one of Facebook's biggest challenges: With more than 1 billion users worldwide and an unstated mission to make more money, Facebook has become a social network that's often too complicated, too risky, and, above all, too overrun by parents to give teens the type of digital freedom or release they crave. For tweens and teens, Instagram -- and, more recently, SnapChat, an app for sending photos and videos that appear and then disappear -- is the opposite of Facebook: simple, seemingly secret, and fun.
Around schools, kids treat these apps like pot, enjoyed in low-lit corners, and all for the undeniable pleasure and temporary fulfillment of feeling cool. Pinterest to Introduce Analytics Feature. Fresh from landing a $200 million investment round last month, Pinterest is laying the ground work to begin to monetize its popular ‘pinboard’-like service for Internet users after revealing plans to launch an analytics service. Update: It is now launched, see the bottom of this post for details. Eschewing an ad-based approach, a company spokesperson told Reuters that it will introduce an analytics service to help publishers and content owners identify which ‘pins’ on the service have come from their website.
Pinterest Web Analytics, as it is called, will initially be free but industry watchers have called it a logical first step to drawing revenue since it could expand to offer premium features in the future. Pinterest would not be the first company to provide a premium analytics service, and the move has plenty of foundation. “The goal is really to help websites understand what content is resonating with people on Pinterest,” product manager Cat Lee explained to Reuters. Yappem. UNICEF Transforms Facebook Profiles To Raise Money For Clean Water. What if You Could Pay for College by Playing Games Online? Cash-strapped students are always looking for new ways to pay for college, but they also spend lots of time playing games online. So why not combine the two? New social platform Grantoo does exactly that, allowing students to earn tuition money through virtual gaming tournaments.
The San Francisco-based startup, founded by best friends Dimiti Sillam and Mikhael Naayem, invites college students in good academic standing to earn cash playing poker, a trivia game, or a virtual version of Scrabble. Playing the games are free thanks to tournament sponsorship by companies looking to target college students as consumers. Grantoo even offers free tutorials for novice players, and students can win money by taking one of the lessons, too. Prizes currently top out at about $750, which isn't enough to cover tuition at most schools, but is likely to grow as more advertisers jump on board. Photo via (cc) Flickr user Images_of_Money. What is Digital Strategy? Estudio de Twitter: Los usuarios móviles son el futuro del social networking. Social Money Transfer Service Azimo Adds Facebook Integration To Squeeze Western Union.
Azimo, the UK-based social money transfer service aiming to disrupt an industry dominated by legacy players Western Union and Moneygram, is rolling out integration with Facebook to make it easy for users of the uber-social network to send money to one another. A first for the remittance industry, claims the company, with perhaps PayPal-to-PayPal transfers coming closest. Using Azimo to send money via Facebook works as follows: The sender invites their intended recipient to sign up to Azimo via an automatically sent Facebook message.
The recipient then logs into Azimo’s Facebook app and fills out their details, including where they want the money sent to, which could be one of the 150,000 payout desks in the 125 countries supported, a mobile phone ‘top up’, or a bank account. And since the recipient fills out that crucial information, those details are kept hidden from the sender, while the company claims that less mistakes are likely, too. LEGO Prioritizes Customer Service With Letter To 7-Year Old Boy. LEGO has set a new high for customer service with a letter to a 7-year-old boy. Forbes reports that Luka Apps spent his Christmas money on a new LEGO Ninjago Ultra Sonic Raider set but lost one of the figures when he went shopping with his Dad. Luka wrote a letter to LEGO asking if he could get a replacement: Hello.My name is Luka Apps and I am seven years old.With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider.
The number is 9449. It is really good.My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat.I am really upset I have lost him. A customer service representative responded, saying that he had spoke to one of the characters and he was going to send a replacement as well as an extra figure: This just goes to show how a brand can gain a lifelong customer and positive publicity, as the letter made its way online and lots of people heard about the story.
72+ of the best social media campaigns worldwide. Top 50 case-studies of airlines and airports excelling in social media. Digital Strategy Toolbox. FedEx Delivers Ship To Friends Facebook App. 62% Of People Use Social Networks On A Second Screen While Watching TV [Infographic] The Business Social Media Landscape (Infographic) When Free Stuff Leads You Astray. Mercedes Lets Fans Decide The Action In Their TV Ads In Real Time. Witnessing a real-time record-breaking social media spectacle. Adolescentes, madres y seniors en Social Media en @thecommunityman. 13 increíbles estadísticas sobre Social Media en una infografía. Island X - the international lifestyle and relocation network. Publicaciones. Ben Elowitz: Content Is No Longer King - Ben Elowitz - Voices. Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones.
How Are Affluent Males Using Digital, Online and Social Media. It’s a Small World After All: The Top Global Web Trends. Social media marketing report shows TV is working to push mobile commerce. Pinterest as Free Market Research - Grant McCracken. Meet Generation C: The Connected Customer. Hotels on Facebook - time to understand the difference between Likes and real Fans. Why Social Media Doesn't Work (and What You Can Do About It) 69 percent of millennials rarely visit Facebook fan pages. What Is The Psychology Of The Socially-Conscious Consumer? 62% Of Adults Worldwide Now Use Social Media (But Email Is Still More Popular) [STUDY] The Digital↔Physical: On building Flipboard for iPhone and Finding Edges for Our Digital Narratives — by Craig Mod.
How to use your brain for social success. Goodbye Social Media, Hello Social Life. The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement. Social media is about social science not technology. 24 Hours on the Internet Así te ha manipulado el vídeo de Kony 2012 >> Trending Topics. Ads with Friends: Analyzing the Benefits of Social Ads. Meet Generation C: The Connected Customer. App turns Twitter streams into personalized radio stations.
Boutique hotels bid to host travelers with unique, tailored experiences. Say hello to Spotify Apps. 3 Twitter Best Practices. Millennials Trust Purchase Decisions to UGC Over Friends and Family. Noise off festival. Solve For X. Mobile upsets TV in Super Bowl marketing showdown. Pinterest is quietly generating revenue by modifying user submitted pins. Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements. How Pinterest Is Becoming the Next Big Thing in Social Media for Business. Goodbye Traditional Ads, Hello Social Video - The Central Institute Of Australia. TED. What do consumers want from social? Why mobile payments still haven’t revolutionized retail. Zynga Tests 'Reward Advertising' in CityVille. 10 Ways Social Media is Transforming our Culture and World. Social Media Milestones. What's An Average Day on Facebook? [Infographic]