Use Empathy to Create Breakthrough PPC Ads. Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about empathy and how to generate it for PPC. Empathy By empathy, I mean something more than “I feel your pain.”
That’s sympathy. I mean more than an intellectual appreciation for your prospect’s problems, desires, feelings, and needs. Empathy, as it informs creative marketing, is nothing short of becoming your prospect at the moment they’re struggling with the problem you can help them overcome. If you’ve ever done acting, or improv, or taken funny mushrooms, you know what I’m talking about. You see the world through their eyes. In short, their perception of the world becomes yours while you engage in this deep empathy. But Aren’t You Just Making It Up? Obviously, you can’t ever know if you truly understand another person. “Dad, I didn’t know you could rock!” “Plug in. Start by creating an Avatar. Greetings! It’s time for a quick primer on the proper way to interact at conferences and other business events.
Since I just came back from one of those types of events, this is on top of mind for me. What’s surprising is how few people get it right and move a conversation towards their business goals. The rest let ego and sloppiness get in the way, usually leaving people on both sides of the conversation frustrated. I’m here to help. I get approached a lot at technology events (usually entrepreneurs), and I also approach others (usually about a story I’m working on). A typical frustrating interaction for me: I am being hit on all sides by people saying hello, or trying to pitch me, or whatever. At this point all I’m thinking about is damage control. Then the person jumps right into whatever it is they want. Remember your ultimate business goal. So here are my tips for making the most of these interactions: Never underestimate the power of an introduction. Want to be like Roelof someday? A Beginner's Guide To Public Relations For Tech Startups.
Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social and interpersonal relationships between human beings. Startup PR 101 For many startups, public relations begins and ends with receiving a nod from TechCrunch. While TechCrunch is a great publication (and a mention from them is no small feat), there’s a lot more that goes into a winning PR strategy. Startups that have a great product their customers love can benefit from public relations in more ways than one. For a startup that hasn’t settled on a product customers love, press coverage can be a huge mistake. But we’re just getting started!
PR is Altruistic in Nature Well that sounds unpleasant. It’s time for a refreshing new take on PR. Instead of waiting to engage individuals at the exact moment you need something from them, try using a more proactive approach: start building relationships early on. Public Relations vs. We think there is. Reality check. Hack PR. How did Mint acquire 1.5m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel.