26 Tools for Social Media Monitoring. Note: An update to this post, which is being retweeted and syndicated liberally – I did not create the list, below, and it’s far from complete – and several good platforms are missing – such as Alterian/Techrigy and Cision, plus several others.It sees like the list should be updated to be as inclusive as possible – and, in fact, Philip Sheldrake, Luke Brynley Jones (OurSocialTimes) and I are discussing something along that lines, for next year – let’s put it that the ideas are under discussion and there will be more information about it after the new year. This morning I read Dave Chaffey’s post on Online brand reputation or listening software – a review of 26 tools and found a lot of richness in the list, including the idea of segmenting the list of Social Media tools by function (see below): I don’t think the categories are hierarchical, and the list is far from complete, even though most of the top solutions are on it.
Introducing Conversation Impact - Social Media Measurement for M. The ROI of Social Media | NTEN: The Nonprofit Technology Network. Beth Kanter, Social Media Guru Over the past year, as more and more nonprofits have figured out how to integrate social networking and social media tools into their communications strategies, the question has remained: Do these tools and strategies really help nonprofits reach outcomes? While many of the tools are free, we still need to ask, "What's the value (ROI) of investing our time? " Let me begin with some basic definitions from Social Media gurus: Measurement is the process of determining the result of a strategy (source: J.
Owyang) Metrics are the attributes or factors that are important for you to understand (source: J.Owyang) Standardized Metrics are those attributes that an industry might use to compare different organizations, media outlets, etc. I started blogging and tracking conversations about these terms almost a year ago when I paused to consider how to measure the results related to my blog while producing a screencast about Google Analytics for NTEN. Measurement, A Priority for Online Communities. Lithium Offers C. Beyond Buzz: On Measuring a Conversation: Web 2.0 Expo San Franc.
What is the most meaningful way to understand and measure a dialogue? As marketing transforms from a broadcast model to a conversational one, which constructs should be captured and how do you measure them? Is it necessary to make a distinction between the metrics used to tap into the value of a conversation per se and the ROI of a social media marketing campaign? The proposed presentation offers new strategies to think about and tap into the depth of interactions and emotional connections people have online.
Beyond buzz levels, sentiment, and other core metrics typically provided by brand monitoring solutions, the presentation will offer methods to understand a conversation: how emotional is it, how in synch are the constituents, how intimately do they relate to the brand or product? How much trust do the constituents reveal? Marketing efforts that take advantage of technology to enable community and collaboration render traditional metrics limiting, at best. Social Media: The Five-Year Forecast - destinationCRM.com. The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today.
"The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped -- and will continue to impact -- how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers -- and more important, their influencers.
"The community will take charge," Owyang tells CRM magazine in a one-on-one interview, "and that's going to happen whether or not marketers or brands participate. " Social networking, he adds, will only continue to facilitate the power shift toward the consumer. The report breaks down the past, present, and future state of the social Web into five overlapping eras: ROI: Nonprofit Technology. Free Tools for Social Media (research and measurement) Scorecard: Does Your Agency Fondle The Hammer? « Web Strategy by. Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success. They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can’t foster internally.
As a result, relying on these agile partners outside of corporate walls if often key to responding to new technologies. Yet, as the technology landscape changes at an even faster pace than ever before, brands must have criteria in selecting the right agencies. Yet, Beware of Those That Fondle The Hammer Caution. Agency partners that are focused on technologies –not business needs, can destroy your brand. Although new technologies are emerging at an ever-increasing speed, creating a strategy based on tools will leave you in a churn of change, without anyway to escape. Don’t Let Your Brand Fumble In The Tool Chest — Focus On Building Your House Stop, breathe, think. Scorecard: Does Your Agency Fondle Their Hammer?
Download the Scorecard. Don't Fondle the Hammer Scorecard. Input requested: Web 2.0 Expo session (Being Peter Kim) I'm looking forward to the Web 2.0 Expo coming up soon in San Francisco. I'll be sharing a session with two people you might know: Charlene Li and Jeremiah Owyang. Social media usage by individuals has gone mainstream. Brands are rushing to keep up with consumer behavior and consequently hundreds of companies around the world have launched social media marketing initiatives.However, although major brands aren’t stumbling today as they were in 2006, current programs show that most marketers continue to operate businesses as usual. Most social media marketing executions are copy/paste into new channels – and customers aren’t impressed.In order to make social media marketing matter, brands must answer key questions like: – How can companies measure activity? What about scalability? Why does our organizational structure prevent participation?
Here's where I'd appreciate your input. After reading the title and description: What would you expect to hear covered in the session? Peter Kim, Charlene Li & Jeremiah Owyang on Why Social Media Fai. A framework for measuring social media (Being Peter Kim) Do you think it’s tough to measure social media? It might be simpler than you think. I’ve blogged before about how game mechanics describe social media participation. Games have scores. Scores track progress, which results in success or failure. Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Here’s a framework for measuring social media: Attention. There’s an “x-factor” that comes into play well: sentiment. So what’s the monetary value of a visit, comment, link, or friend? Now…was that so tough?
Moving Needles. Are you or aren’t you making a change happen? Can you or can’t you point to something different from before you started? Measurement. It’s where a lot of the social media conversations break down, where eyebrows furrow, where people stutter and change up their confidence for a slow deflation. I don’t have all the answers. Reduction in time from alert to response. – a listening project. Some of the projects are easy to measure: speaking and education projects. Others aren’t as easy.
Needles on gauges. What kinds of numbers are you moving? (By the way, this is exactly the stuff we’ll talk about at the Inbound Marketing Summit, my event in April in San Francisco. Photo credit NathanFromDeVryEET ChrisBrogan.com runs on the Genesis Framework The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog. Become a StudioPress Affiliate. Guest Post- Measuring Shared Engagement. Mukund Mohan from BuzzGain has been really thinking deeply about measurement and how it applies to social media.
How to measure “shared†engagement with your social media effort Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg‒s a post or they share your blog post on “delicious� Or how many extended users does someone who participates on these networks actually influence?
Share this provides 46 different properties for your user to share their content with others. Percentage of engaged users on various Web 2.0 / Social Media properties: (Red is the “engaged†users, Blue – registered users) YouTube, Delicious and Flickr have the most users from 40+ Million to 5.7 Million. P.S. P.P.S. Measuring Social Media Efforts. For any of us interested in making social media and social networks a viable part of an organization’s communications and engagement strategy, the question of measurement comes up quickly. It makes sense. In an empirical world, where we want to know about Return on Investment, it’s important to know how spending money on a podcast or paying someone to maintain a Facebook group is actually worth anything to a company. Even as organizations become aware that they “should” take advantage of social media, the question that rushes in behind that awareness is, “How will I know anything is happening?”
There are some really interesting articles and posts coming out about this. Measuring vs. First off, yes, I recognize that mapping is very empirical in nature, and that geolocative data is a wealth of measurements. How Many Whats Equals a Wow? If I got you 300,000 listeners to your audio podcast, would that be a wow? The best example of picking the right measure continues to be Christopher S. Measuring Social Media Marketing. In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”
To that end, we start with an understanding of our clients’ goals, and work from there into what kinds of measurements we might come up with to help them with their success. I don’t talk about specific clients (as that’s not part of our contract), but I’ll share the general way we’re going about working with clients in 2010, so that you can get a sense of how we’re doing what we do. (My goal is to open conversations about how social media can be used effectively as part of business communications, including marketing and channel development.) Our 8 Questions In working with clients, I have eight questions that I like to ask to get a sense of what we might be able to do to improve business: How can we fill your sales funnel?
Measurements. Search for 'social media measurement' Social media measurement tips and tools - Datalicious Blog. According to eMarketer’s latest article social media measurement lags adoption among marketers which is quite sad considering the importance of social media in today’s purchase or campaign funnel (see graph below). How a brand, service or product is portrayed in the social media space increasingly determines its overall success (e.g. Bruno launch) and can also be used as an early warning mechanism. And it’s really not that hard, the amount of free tools and advice that is available online to help with social media measurement is staggering. Have a look at the list of tools below plus the top 4 questions to ask yourself and don’t hesitate to email Chris at cbartens@datalicious.com if you would like some further advice on how to measure social media success. eMarketer: Social Media Measurement Lags Ad Brand Overviews HowSociable? Blog Search Tools TECHNORATI Search – Technorati’s new search interface.
Buzz Tracking Message Board Search Tools. How to Measure Social Media ROI for Business. Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that magic bean, then put away your watering can.
It ain’t gonna happen. That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing. In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. Qualitative Quantitative. HOW TO: Measure Online Influence. Obsessed with the idea that Google doesn’t have the one right answer, in late 2008 Micah Baldwin joined Lijit Networks—his sixth startup—which believes each blogger has a right answer.
Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? What about that woman who has 5,000 RSS subscribers? She has to be influential, correct? People who are truly influential become conduits for human based filtering and content discovery within their communities, as members of the community look to the person of influence to connect them to people and content they should trust, and fuel positive community growth. Understanding influence Influence is defined as “implicit or explicit effect of one thing (or person) on another,” which online can be further simplified to “can someone’s words (and/or video) make you think or do something?” Personal brand is truly an aggregated representation of online activity.
How does one become influential? HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment. So before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish.
Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. Metrics Tools The trick is to not rely solely on the numbers, but on what the numbers end up leading to. Sentiment Analysis Social Media Product Suites. Viralheat | Social media monitoring and analytics. Social Media Metrics. There’s a Sucker Born every Minute- Esp. in Social Media Measure. 10 Things to Know About Measuring Social Media. Is It Worth It? An ROI Calculator for Social Network Campaigns - 10 ways to measure social media success | Blog. Four Steps to Social Media Marketing Success - Search Engine Wat.