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Note: An update to this post, which is being retweeted and syndicated liberally – I did not create the list, below , and it’s far from complete – and several good platforms are missing – such as Alterian/Techrigy and Cision, plus several others.
Beth Kanter , Social Media Guru
Left: Lithium’s Insight Report provides brands with key community attributes, and automated recommendations. Measurement is more important than ever I was briefed by Lithium, one of the vendors in my Community Platform Wave report , of their Insights listening product, which they announced today.
What is the most meaningful way to understand and measure a dialogue? As marketing transforms from a broadcast model to a conversational one, which constructs should be captured and how do you measure them?
The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today.
Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success.
I'm looking forward to the Web 2.0 Expo coming up soon in San Francisco.
Do you think it's tough to measure social media?
Are you or aren’t you making a change happen? Can you or can’t you point to something different from before you started? Measurement.
Mukund Mohan from BuzzGain has been really thinking deeply about measurement and how it applies to social media.
For any of us interested in making social media and social networks a viable part of an organization’s communications and engagement strategy, the question of measurement comes up quickly. It makes sense. In an empirical world, where we want to know about Return on Investment, it’s important to know how spending money on a podcast or paying someone to maintain a Facebook group is actually worth anything to a company.
In working with our various clients at New Marketing Labs , we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”
According to eMarketer's latest article social media measurement lags adoption among marketers which is quite sad considering the importance of social media in today's purchase or campaign funnel (see graph below). How a brand, service or product is portrayed in the social media space increasingly determines its overall success (e.g. Bruno launch) and can also be used as an early warning mechanism.
Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution.