Designing Style Guidelines For Brands And Websites. Advertisement A website is never done.
Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide. Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” Why Create A Style Guide? You’ll have an easy guide to refer to when handing over the project.Makes you look professional. Branding Guidelines: What To Include? Strategic Brand Overview This should be short and sweet. 1See Kew’s branding guidelines2.
Kew uses strong photography in its “brand essence” message, with a few paragraphs that both inspire and define the brand. Logos For print and Web, most brands revolve around the logo. 3See Cunard’s branding guidelines4. Cunard provides many variations on its minimum sizes. 5See Think Brick’s branding guidelines6. Show Examples of What and What Not to Do Spacing Colors (al) I Love New York Brand Guidelines, November 2008. Website Mood Boards: A Successful Precursor to Visual Prototyping. A few weeks ago, my company took a project to redesign a major charity’s website.
After the initial documentation and planning stages was completed, we were ready to move into the visual design phase of the project. We decided to try a new approach, at least for website design, and show the client a series of mood boards to establish the overall atmosphere and emotional impact of the site before we plunged into the actual layout phase of the design. The idea was to show the client a variety of color schemes, patterns, photography, typography and illustrative elements to see what their responses were and to ultimately establish a visual tool set on which we would eventually develop our visual prototypes. We decided that it was important to establish a “mood board template” to standardize the way we presented the information to the client. A mood board helps establish the branding, design components, typography, imagery, and color palettes that will be incorporated in the design. 1.
Beautiful Rhode. A great example of moodboards in action. Design: The estimated time to read this article is 2 minutes At Headscape we have been using moodboards for some time as part of our design process.
We believe that working with moodboards is considerably more effective than producing multiple design concepts. They have the advantage of being quick and easy to produce. This means that, unlike design concepts, they are disposable. However, as I said in my post ‘How Moodboards Can Save Time, Money And Your Sanity! Moodboards in action Recently I came across this concept video for Microsoft’s upcoming iPad competitor. Of course we don’t all have fancy (and as yet non-existent) tablets to create this kind of thing on. Hopefully this video inspires you to create freer, less structured moodboards that don’t take hours to craft.
See Scout Sleep. Man vs Ink. Little Paper Planes - An online store bringing together a community of artists. Daniel danger. Jennifer Vaughn Artist Agent - illustration : motion. CINDERBLOC - Building strategic brands.