Our November Report on the Career Path of the Corporate Social Strategist (it helps to have read that first) yielded some surprising findings: these business decision makers are struggling to scale to meet the growing demands of customers and internal business units –while maintaining a very lean team. One stark reality we learned about the compounding demands is that Corporate Social Strategists are now realizing that they cannot scale: in fact every time we respond to customer complaints in social channels we reinforce that they can get our attention by ‘yelling at their friends’ in public. They have no choice but to quickly develop scalable business programs, which we call “Escape Velocity” or be rendered in a role that is responding to every fire, and cleaning up messes from ill-fated programs started by Business Units (BU) that lack experience in what is called the dreaded “Social Media Help Desk”.
Sysomos offers two products, Heartbeat and Media Analysis Platform (MAP), to customers looking for leading-edge social media analytics services. Although Heartbeat and MAP are based on the same underlying technology, they provide different features to meet the needs of different users. Heartbeat is designed for day-to-day monitoring and measurement requirements, while MAP provides an in-depth research tool. Heartbeat: Real-time monitoring of brands and products, with measurable metrics and the ability to engage with key influencers. Heartbeat Pro: Monitoring, measurement, in-depth metrics, key influencers, detailed sentiment for advanced users, and the ability to engage with key influencers.
The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. The overall impact of the internet on group activities and accomplishments In this survey, Pew Internet asked about 27 different kinds of groups and found great diversity in group membership and participation using traditional and new technologies. It becomes clear as people are asked about their activities that their use of the internet is having a wide-ranging impact on their engagement with civic, social, and religious groups.
Every thread sings singularity, together they make a melody... Some short reflections and thought sketches (or the micro-evolution of ideas revealed part 2, if you will). * In the real-time web perception becomes reality. Information and experiences have to be provided in snack-sized portions to catch the attention of "infoholics". There is less and less time to digest things, to synthesize knowledge, to delve deeper into anything.
Jim Wilson/The New York Times Students have always faced distractions and time-wasters. But computers and cellphones, and the constant stream of stimuli they offer, pose a profound new challenge to focusing and learning. By all rights, Vishal, a bright 17-year-old, should already have finished the book, ’s “Cat’s Cradle,” his summer reading assignment. But he has managed 43 pages in two months.
This is a guest post by Angela Denby. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?” Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0.
When it comes to consumer technologies, how big is big enough? When do they really start to catch on and gain momentum? What happens when they do? These are questions of critical mass — the magical tipping point when user adoption starts producing that old cliche hockey-stick growth that fosters sustainable businesses.
Bio Matt Costello Matt Costello has scripted dozens of best-selling games, including the critically acclaimed "The 7th Guest," "Doom 3," "Just Cause," and "Pirates of the Caribbean: At World's End."
Last year I wrote about my search for the perfect social media share bar and I soon discovered I wasn’t the only publisher looking for a more functional and elegant solution. 11 months later and it’s still in my top 5 most popular posts. Since that time Facebook and Twitter have introduced new buttons and pretty much everything has changed so it’s time to share my new and improved share bar recommendations Share bars is my term for the ubiquitous list of icons inviting a reader to tweet, like, or otherwise share a particular post.
Nov Seven years ago in November 2003, I began my online networking exploration on Ryze , a new social web site which was, along with LinkedIn , one of the first social networking and business networking sites . It wasn’t until 2006, after I’d already joined a number of additional social networking websites, that I learned that these sites were the precursors of a much larger social media phenomenon. I also learned about the importance of blogs , explained by Darren Rouse in his video which I embedded in Not Ready for Social Media Marketing . I launched this blog, Online Social Networking , in November 2007, and yes, I am celebrating my third blogiversary. In Social Media One Bite at a Time and 7 Tips for Winning the Social Media Marathon , I discuss the social media mindset and some of the social media strategies I’ve found very helpful.
Welcome to the (R)evolution , a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. Today we journey to Las Vegas where we shot on location at the House of Blues Foundation Room during Blogworld Expo . My first guest in a three-part series is my good friend Scott Monty , head of Social Media at Ford.
O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus” recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit . The idea being that the more links you have from other sites, the higher your SEO will be. And, as anyone who has ever used StumbleUpon just for this reason will tell you, you quickly realize that you are just wasting your time because just by thumbing up your own blog posts you are not gaining any significant additional traffic to your website. From my own analysis, most of these types of people either stop wasting their time or hire a Virtual Assistant to do the “ Social Bookmarking ” for them. And you know what?
It has been said that the last mile of social media is local. While we are witnessing a global explosion of all things social the real “catch” will be local. I used the word “catch” to imply the next activities from the human network is when local social catches on. There are many developments which will enable “local social” to be the tipping point of further changes to market dynamics and increased value for the human network. While new technology will enable local to be the next explosive growth in all things social the real value will come from what people discover from use of the technology and how it adds value to productivity, both personal and professional.
The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you . Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. Just in case you missed any of these posts, here are some specific ones collected into one quick bookmarking option. I hope you find them useful. Note: Each link opens in a new window, so you probably don’t want to open all at once.
Gamification and Games
Read More... Slideshow-Box Revenue Estimation of TV Everywhere
Analytics & Monitering