Strategy: Five Steps to Achieve ‘Escape Velocity’ –and Finally Stay out of the Social Media ‘Help Desk’ Our November Report on the Career Path of the Corporate Social Strategist (it helps to have read that first) yielded some surprising findings: these business decision makers are struggling to scale to meet the growing demands of customers and internal business units –while maintaining a very lean team. One stark reality we learned about the compounding demands is that Corporate Social Strategists are now realizing that they cannot scale: in fact every time we respond to customer complaints in social channels we reinforce that they can get our attention by ‘yelling at their friends’ in public.
They have no choice but to quickly develop scalable business programs, which we call “Escape Velocity” or be rendered in a role that is responding to every fire, and cleaning up messes from ill-fated programs started by Business Units (BU) that lack experience in what is called the dreaded “Social Media Help Desk”. (Attribution: Image from Nasa’s Marshall Space Center) Jive. Social Business Software that drives breakthroughs in revenue, cost, and innovation. Social Media Online Monitoring - Compare Tools by Sysomos. Sysomos offers two products, Heartbeat and Media Analysis Platform (MAP), to customers looking for leading-edge social media analytics services. Although Heartbeat and MAP are based on the same underlying technology, they provide different features to meet the needs of different users.
Heartbeat is designed for day-to-day monitoring and measurement requirements, while MAP provides an in-depth research tool. Heartbeat: Real-time monitoring of brands and products, with measurable metrics and the ability to engage with key influencers. Heartbeat Pro: Monitoring, measurement, in-depth metrics, key influencers, detailed sentiment for advanced users, and the ability to engage with key influencers. Sysomos MAP: A full-feature analytics service with unlimited access to billions of social media conversations, as well features such as automated sentiment and geo-demographics.
MAP is ideal for in-depth research, historical analysis, and the preparation of value-added reports. The social side of the internet. The social side of the internet The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users.
And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. The overall impact of the internet on group activities and accomplishments In this survey, Pew Internet asked about 27 different kinds of groups and found great diversity in group membership and participation using traditional and new technologies. 68% of all Americans (internet users and non-users alike) said the internet has had a major impact on the ability of groups to communicate with members.
Acknowledgements. Managing your online identity Version 1.5.
Internet marketing. Ilparone: Future seeds and discoveries part 2. Every thread sings singularity, together they make a melody... Some short reflections and thought sketches (or the micro-evolution of ideas revealed part 2, if you will). * In the real-time web perception becomes reality. Information and experiences have to be provided in snack-sized portions to catch the attention of "infoholics". There is less and less time to digest things, to synthesize knowledge, to delve deeper into anything. Or is this just an illusion caused by still undeveloped yet constantly evolving methods, techniques and practices? * Intentional + Personal + Social + Real-time + Predictive + Ubiquitous = Your-time Web * The continuous information flow and demand for continuous multitasking can become stressful, even depressing.
. * Real-time web has been driven by technological innovation. . * We learn about the world to predict the future. . * In the past the internet was about information. . * When considering our existence as a whole, "virtuality" and "reality" are united. Tools to Boost Your Social Media Productivity » SocialOomph.com.
Growing Up Digital, Wired for Distraction. Jim Wilson/The New York Times Students have always faced distractions and time-wasters. But computers and cellphones, and the constant stream of stimuli they offer, pose a profound new challenge to focusing and learning. By all rights, Vishal, a bright 17-year-old, should already have finished the book, ’s “Cat’s Cradle,” his summer reading assignment.
But he has managed 43 pages in two months. He typically favors , and making digital videos. That is the case this August afternoon. On YouTube, “you can get a whole story in six minutes,” he explains. Researchers say the lure of these technologies, while it affects adults too, is particularly powerful for young people. “Their brains are rewarded not for staying on task but for jumping to the next thing,” said Michael Rich, an associate professor at Harvard Medical School and executive director of the Center on Media and Child Health in Boston.
“I am trying to take back their attention from their BlackBerrys and video games,” he says. Measure social media ROI and social media optimization - Socialblaze. We Bring Value to Every Transaction. SocialBusinessOne | Charting the Course to Win in the Social Economy. Social media news, strategy, tools, and techniques. Anatomy Of "Connect" Social Media in the Industry: Customization is the Key to Success. This is a guest post by Angela Denby. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?” Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.
Even if you’ve decided you have the budget for social media, where do you focus? Social media consultants are a dime a dozen these days, but a good social media strategist can mean the difference between reaching your goals or spending seemingly endless hours and budget with little to no return. What’s your goal? Here are some simple tips that should be kept in mind regardless of your business or industry. What are you looking to accomplish? To Facebook or Not to Facebook?
Real Estate Goal: Basic Strategy: Tips: Strategy: The Next Wave of Social Media Nears Critical Mass: Tech News « When it comes to consumer technologies, how big is big enough? When do they really start to catch on and gain momentum? What happens when they do? These are questions of critical mass — the magical tipping point when user adoption starts producing that old cliche hockey-stick growth that fosters sustainable businesses.
And as I discuss over at GigaOM Pro (subscription required), it’s worth considering just what defines critical mass in consumer tech. The twin engines of critical mass Historically, critical mass tends to occur when about 15 percent of households or users adopt a new consumer medium or technology. In the early 1980s, when 15 to 20 percent of U.S. households owned a VCR, a whole new business around home video rental was created. Social media nears the tipping point Social network usage showed a similar pattern. Social gaming. Read the full post here. Image source: flickr user mararie Related content from GigaOM Pro (sub req’d): The Future of Social Media with Gerd Leonhard.
Bio Matt Costello Matt Costello has scripted dozens of best-selling games, including the critically acclaimed "The 7th Guest," "Doom 3," "Just Cause," and "Pirates of the Caribbean: At World's End. " His novel Beneath Still Waters was filmed and released by Lions Gate. His latest suspense novel, "Nowhere," was published in 2007. Costello has written for television for PBS, The Disney Channel, The Sci-Fi Channel, and the BBC among others. Gerd Leonhard Gerd Leonhard is a media futurist, blogger, digerati, writer, speaker and advisor. The Wall Street Journal calls Gerd "one of the leading Media Futurists in the World.
" Leonhard's background is in music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) as well as in technology, Internet and media. To download this program become a Front Row member. ZOOM IN: Learn more with related books and additional materials. Social Media Share Bar 2.0. By Keith Crawfordon October 29, 2010 Last year I wrote about my search for the perfect social media share bar and I soon discovered I wasn’t the only publisher looking for a more functional and elegant solution. 11 months later and it’s still in my top 5 most popular posts.
Since that time Facebook and Twitter have introduced new buttons and pretty much everything has changed so it’s time to share my new and improved share bar recommendations Share bars is my term for the ubiquitous list of icons inviting a reader to tweet, like, or otherwise share a particular post. The options range from hundreds of WordPress plugins to more advanced hand coding and since I fall somewhere in between I think there is something for everyone here. The Problem Many of the most popular solutions don’t create a good user experience. Here’s a few examples of what’s wrong: TweetMeme Retweet – This is likely the most popular RT button on the web but requires too many clicks to authorize their app just to RT. 1.
<? 10 Keys to Building a Social Media and Web Presence. Nov Seven years ago in November 2003, I began my online networking exploration on Ryze, a new social web site which was, along with LinkedIn, one of the first social networking and business networking sites. It wasn’t until 2006, after I’d already joined a number of additional social networking websites, that I learned that these sites were the precursors of a much larger social media phenomenon. I also learned about the importance of blogs, explained by Darren Rouse in his video which I embedded in Not Ready for Social Media Marketing. I launched this blog, Online Social Networking, in November 2007, and yes, I am celebrating my third blogiversary. In Social Media One Bite at a Time and 7 Tips for Winning the Social Media Marathon, I discuss the social media mindset and some of the social media strategies I’ve found very helpful. Building My Social Media and Web Presence Here is a list of my 10 top strategies for building my social media and web presence: Share Your Social Media Strategies.
(R)evolution: Scott Monty Steers Ford to Social Relevance. InShare62 Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. Today we journey to Las Vegas where we shot on location at the House of Blues Foundation Room during Blogworld Expo. My first guest in a three-part series is my good friend Scott Monty, head of Social Media at Ford. In episode 7, Scott Monty and I discuss how Ford is placing social media in the passenger’s seat and driving its business and story directly to the consumers. Credits: Andrew Landini, Producer Adam Eckenfelder, Audio Tech/Re-Recording Mixing Past Episodes: One: Empowered with Josh BernoffTwo: Silicon Valley vs. StumbleUpon Review: 4 Reasons to Become a Heavy StumbleUpon User.
30 Social Tools in 30 Minutes by Maddie Grant on Prezi. Does Local + Social = New Commerce? | It has been said that the last mile of social media is local. While we are witnessing a global explosion of all things social the real “catch” will be local. I used the word “catch” to imply the next activities from the human network is when local social catches on. There are many developments which will enable “local social” to be the tipping point of further changes to market dynamics and increased value for the human network. While new technology will enable local to be the next explosive growth in all things social the real value will come from what people discover from use of the technology and how it adds value to productivity, both personal and professional. Improving productivity is the backbone of any economy. After all the global economy trickles up and down based on the behavior of local transactions. Emerging Technologies are Pointing to Local Applications such as Brightkite, Foursquare, Gowala and Yelp are examples of finding places of interest.
What Does All This Mean?
317 Ways to Succeed in Social Media. The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media.
Just in case you missed any of these posts, here are some specific ones collected into one quick bookmarking option. I hope you find them useful. Note: Each link opens in a new window, so you probably don’t want to open all at once. Social Media Blogging Twitter Facebook Online Goodness And as an added bonus, here’s a chat I had with the awesome David Siteman Garland yesterday over at his Rise to the Top show, where we talk about (amongst other things) social media “success”. Enjoy! (For more resources like these as they’re published, why don’t you subscribe to the blog? Social Media Informer.
Collective Intelligence. Facebook. Guidelines for Bsns Social Media series. Gamification and Games. Social software and the alleged absence of competition on the internet « Hypios – Thinking. Read More... Slideshow-Box Revenue Estimation of TV Everywhere A TV operator wishes to reliably estimate revenue of a 'TV everywhere' product, a service in which TV shows are available to be viewed on-demand on smartphones, tablets and online on PC Optimized Optics Production Process A multinational company (11,000 employees working worldwide in 100 countries) is searching for an existing manufacturing process able to produce optics with specific properties.
Accurate Measurement of Fabric Wear and Tear The Seeker is looking for a non-destructive technique that enables the measurement of chemical wear and tear of fabric on a defined scale. Preventing Discoloration of Canned Food Products A world leader in the ready-to-eat vegetable market is looking for a way to prevent red discoloration in food products heated to under 135°C, in presence of metal (i.e., canned goods or packaging). Products "Every industry has well known problems. How Hypios Works.
Hypios - The First Social Marketplace for Solutions. Analytics & Monitering.