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Our November Report on the Career Path of the Corporate Social Strategist (it helps to have read that first) yielded some surprising findings: these business decision makers are struggling to scale to meet the growing demands of customers and internal business units –while maintaining a very lean team. One stark reality we learned about the compounding demands is that Corporate Social Strategists are now realizing that they cannot scale: in fact every time we respond to customer complaints in social channels we reinforce that they can get our attention by ‘yelling at their friends’ in public. They have no choice but to quickly develop scalable business programs, which we call “Escape Velocity” or be rendered in a role that is responding to every fire, and cleaning up messes from ill-fated programs started by Business Units (BU) that lack experience in what is called the dreaded “Social Media Help Desk”.
Strategy: Five Steps to Achieve ‘Escape Velocity’ –and Finally Stay out of the Social Media ‘Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
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Social Media Online Monitoring - Compare Tools by Sysomos
Sysomos offers two products, Heartbeat and Media Analysis Platform (MAP), to customers looking for leading-edge social media analytics services. Although Heartbeat and MAP are based on the same underlying technology, they provide different features to meet the needs of different users. Heartbeat: Real-time monitoring of brands and products, with measurable metrics and the ability to engage with key influencers. Heartbeat Pro: Monitoring, measurement, in-depth metrics, key influencers, detailed sentiment for advanced users, and the ability to engage with key influencers. Sysomos MAP: A full-feature analytics service with unlimited access to billions of social media conversations, as well features such as automated sentiment and geo-demographics.The social side of the internet | Pew Internet & American Life Project
The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. The overall impact of the internet on group activities and accomplishments In this survey, Pew Internet asked about 27 different kinds of groups and found great diversity in group membership and participation using traditional and new technologies. It becomes clear as people are asked about their activities that their use of the internet is having a wide-ranging impact on their engagement with civic, social, and religious groups.
internet marketing
* In the real-time web perception becomes reality. Information and experiences have to be provided in snack-sized portions to catch the attention of "infoholics". There is less and less time to digest things, to synthesize knowledge, to delve deeper into anything. Or is this just an illusion caused by still undeveloped yet constantly evolving methods, techniques and practices? * Intentional + Personal + Social + Real-time + Predictive + Ubiquitous = Your-time Web
Ilparone: Future seeds and discoveries part 2
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Tools to Boost Your Social Media Productivity » SocialOomph.com
Growing Up Digital, Wired for Distraction - NYTimes.com
By all rights, Vishal, a bright 17-year-old, should already have finished the book, ’s “Cat’s Cradle,” his summer reading assignment. But he has managed 43 pages in two months. He typically favors , and making digital videos. That is the case this August afternoon. Bypassing Vonnegut, he clicks over to YouTube, meaning that tomorrow he will enter his senior year of high school hoping to see an improvement in his grades, but without having completed his only summer homework.Social media, business social media, is running wild – with or without you. Your customers and prospective customers are posting on Facebook whether you have the balls to have presence there or not. And I am not just talking to companies – I am talking to YOU – the individual. CONSIDER THIS: Of all the grassroots revolutions that have occurred on social media, none of them were started by companies or a governments. They were all started by people – people who were excited, people who were afraid, people who were pissed, and people who wanted change and spoke up.
SocialBusinessOne | Charting the Course to Win in the Social Economy
Social media news, strategy, tools, and techniques | Social Media Today
Image courtesy of author's blog I want to tell you a little success story. I’d like to help you understand the strategy that made it work.This is a guest post by Angela Denby. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?” Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0.
Social Media in the Industry: Customization is the Key to Success » Techipedia | Tamar Weinberg
When it comes to consumer technologies, how big is big enough? When do they really start to catch on and gain momentum? What happens when they do? These are questions of critical mass — the magical tipping point when user adoption starts producing that old cliche hockey-stick growth that fosters sustainable businesses.
The Next Wave of Social Media Nears Critical Mass: Tech News «
Matt Costello has scripted dozens of best-selling games, including the critically acclaimed "The 7th Guest," "Doom 3," "Just Cause," and "Pirates of the Caribbean: At World's End." His novel Beneath Still Waters was filmed and released by Lions Gate. His latest suspense novel, "Nowhere," was published in 2007.
The Future of Social Media with Gerd Leonhard
Last year I wrote about my search for the perfect social media share bar and I soon discovered I wasn’t the only publisher looking for a more functional and elegant solution. 11 months later and it’s still in my top 5 most popular posts. Since that time Facebook and Twitter have introduced new buttons and pretty much everything has changed so it’s time to share my new and improved share bar recommendations Share bars is my term for the ubiquitous list of icons inviting a reader to tweet, like, or otherwise share a particular post.
Social Media Share Bar 2.0
Seven years ago in November 2003, I began my online networking exploration on Ryze , a new social web site which was, along with LinkedIn , one of the first social networking and business networking sites . It wasn’t until 2006, after I’d already joined a number of additional social networking websites, that I learned that these sites were the precursors of a much larger social media phenomenon. I also learned about the importance of blogs , explained by Darren Rouse in his video which I embedded in Not Ready for Social Media Marketing . I launched this blog, Online Social Networking , in November 2007, and yes, I am celebrating my third blogiversary. In Social Media One Bite at a Time and 7 Tips for Winning the Social Media Marathon , I discuss the social media mindset and some of the social media strategies I’ve found very helpful. Boldness - Haven’t been afraid to test the limits of social websites and social media strategies.
10 Keys to Building a Social Media and Web Presence | Online Social Networking
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