Sex Toy Company Makes a Movie, With a Special Trailer You Can't Watch Alone. LELO, the luxury sex toy brand, is getting into the movie business.
And fittingly, it's sexing up the marketing around it with a pretty creative interactive trailer. The trailer is called PlayTogether, and the hook is that you have to watch it with someone else. It syncs up two smartphones and displays video across both of them, and the viewers have to make choices together about which scenes to watch next. If that seems less about sex and more about getting along well together—that's what the movie is about, too. The first mainstream film produced by a sex toy company, it's called Beyond the Wave—and it won't feature any sex toys or accessories.
The movie stars Casper Van Dien (Starship Troopers, Sleepy Hollow), Emilie Ohana (Paris, Je t'aime) and newcomer Zhu Wei Ling. Check out the traditional trailer below. David Christian: The history of our world in 18 minutes. TED. BMX On Pizza Is The Raddest Sport. Thousands Of Firecrackers Set Off In The Middle Of Town. If Wes Anderson Directed The New 'Star Wars' Movie. 20 most shared ads of 2014. The Psychological Secret Behind Viral YouTube Videos. Half of all YouTube videos have fewer than 500 views, but a tiny fraction of the 100 hours of video uploaded to YouTube every minute garner millions of hits, turning amateur filmmakers into stars or launching viral marketing campaigns.
Recently, a video of a New York woman getting catcalled posted by the advocacy group Hollaback! Became an Internet sensation. A video of men trying to lure a drunk woman home went viral last week, before it was revealed to be a hoax. A few days ago, a clip of a man singing “Blackbird” to his dying son started making the rounds. These three videos all seem pretty different, but researchers have begun to spin out some underlying commonalities. In a 2011 paper in Psychological Science, Berger argues the most important factor in transmission is physiological arousal: Emotions that increase arousal, like anxiety and amusement, will be more effective than low-arousal emotions like sadness and contentment.
Another key element may be surprise. The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality. Not every cookie has something to say.
"I think there are a lot of cookies that don't have much personality at all. You couldn't even look deep inside them and see what they stand for," Jill Baskin tells me, as if it’s totally reasonable to consider the intellectual depth, flair and conviction of a bite-size dessert the same way you would a friend or lover. Baskin is sitting below a painting of a nondescript cracker enshrined in a regal black frame. Despite the quotidian, and middle-American, content of the painting, its Renaissance style art direction looks more fitting for the Louvre. But in Paris, we are not. Why MillerCoors Is Testing Branded Content With 26 Different Tech Companies. MillerCoors is taking its ambitious branded content initiative to the next level—this time by testing campaigns with 26 different technology companies, each one chosen for its ability to address a different pain point for the beer conglomerate.
“The way we’re thinking about technology is one foot in today and one foot in tomorrow,” says Stevie Benjamin, the senior director of digital and media at MillerCoors. “We’re taking some risks. We have an incubator fund, and the way we’ve structured our incubator is we’ve identified a list of statements of business problems that read ‘I wish I could,’ and then found partners to conduct 26 different tests.” Since this summer, MillerCoors has tested iBeacon technology with an unnamed media company, and other technology programs with Hooters and the Chicago White Sox. Benjamin first revealed the program at Advertising Week. Is Neuroscience the Future of Content Marketing Measurement? When it comes to measuring the effectiveness of creative content, it’s always difficult to balance intuition with science.
But some neuroscientists think there’s room to completely turn marketing on its head. “I guarantee that if you’re relying on traditional measures like surveys and focus groups to understand the whole consumer in today’s modern media landscape, you are dead wrong in terms of your ability to capture everything,” Dr. Carl Marci, founder and chief science officer at Innerscope Research, told the crowd at Advertising Week‘s “Creating Great Content with Neuro: Now That’s What I Call Brain Science” panel.
Watch Cheerios Celebrate Love in This Bold, Beautiful New Video. Cheerios’ latest video demonstrates how pure, simple storytelling can make the best kind of ad.
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