Social Media Management, Twitter Tools, Social CRM. 6 Ways to Acquire New Customers via Social Media. We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers?
Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox. Whether you're a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web.
"I'm a big believer in creating and sharing meaningful content," says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. We're Done With Kickstarter. New Restaurants Turn to the Public for Cash. How To Grow as a Designer By Building Your Own Network. Being part of a web design and development community offers you many possibilities and chances for self-development.
Each one of us knows about these communities and, at some point in time or another, wished or even was part of one of them. Knowing other individuals in your industry is something I recommend to everybody, as you can get a lot of help from such experts. Communities are not only created around people, but also around offline web design agencies, which give you even a better set of possibilities and a different network that you can use during your career.
Design, development, social media, marketing or blogging (part of the web in general) are industries evolving a lot lately and this will not stop soon. Working by yourself was an option more than five years ago, but today things have changed and many of us have started to outsource in order to finish projects faster and earn more money. Image by CubaGallery. Main asset Image by steven w. PLAYMOBIL(TM) Apple Store Playset. Turning propaganda poster images into modern web design. Impact is the key in design.
How to Track Social Media Traffic With Google Analytics. You have a website and you are building traffic to it, but what do you know about your visitors?
Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer? You can see all of these insights for free using Google Analytics. Why Google Analytics? Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals. A Comparison of Instagram for Android and iPhone. Today saw the arrival of one of the most anticipated Android apps in recent memory, with the launch of Instagram.
The app is hugely popular on the iPhone and got some 430K signups on its pre-release signup page for Google’s OS. Now that it’s out, we decided to put it through its paces to see how the Android flavor compares against the one that iPhone users have grown to know and love. We found that much of the aesthetic had been ported over from iOS, with just a few concessions to Android user interface conventions. There are a few interesting details, however. The odd sizes of the screenshots are due to the differing sizes in the screens of the Samsung Galaxy Nexus, which I used to test Instagram for Android, and the iPhone.
Tablet News Aggregator Zite Introduces Publisher Partnerships. Content-discovery tablet app Zite on Wednesday announced a twist on its wildly successful algorithm-driven platform that company executives say will be a big step toward bridging the divide between content creators and aggregators.
The app's new Publisher Program creates publisher-specific sections to exist alongside its subject-based sections. Shoutlet, Enterprise Social Marketing Platform. Paper: the next great iPad app, from the brains behind Courier. 1inShare Jump To Close.
Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time? We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be.
And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Five Ways to Make Corporate Space More Creative - Scott Witthoft and Scott Doorley.
3 Free Apps for Testing Your Responsive Designs Online. Responsive design has brought about a whole new list of challenges for web designers who have decided to take the plunge and leave static design behind.
Creating a layout that works well at not one but several, or even all, possible widths requires patience, creativity and of course, lots of testing. Nothing replaces checking out your design on the actual devices that you’re targeting, but as you’re building, it’s nice to be able to get a quick peek of the layout at various widths right on your computer. You could resize your browser window manually, but this gets ridiculously tedious if you’re shooting for precise pixel dimensions. Fortunately, several talented developers have already built some great tools to aid you in this process.
@font-face face off. Un MacBook Pro con 1 TB SSD y 16 GB de RAM. How Instagram Will Help Facebook Monetize Mobile. Facebook just spent $1 billion on a company with no revenue.
Facebook doesn't make substantial revenue off of its own mobile apps and it's not clear how the addition of Instagram will help the company monetize its mobile offerings. That can't thrill Wall Street as the social platform heads toward its initial public offering. But adding Instagram to Facebook does create some intriguing new possibilities for making money off of mobile. Where do Design Ideas Come From? Friday, April 13th, 2012 | Posted by Jon Kolko I had the pleasure of participating in a panel discussion at Union Square Ventures yesterday, organized by Gary Chou and Christina Cacioppo. The focus of the panel was on the topic of “what should I make”, and we bounced around to touch on issues of process, insights, founders, and funding.
I spent a bit talking about insights, and here’s what I talked about. In the context of design and innovation, an insight is a provocative statement of truth about human behavior. How to Monitor Your Facebook Network. We have truly entered a social-networked monitoring society. So keep an eye on your Facebook friends. In 2009, Zuckerberg declared the age of privacy over. By making Facebook user information public by default, he really did mean it. He later backpedaled and removed the default public-facing status update, but the age of privacy was dead long before that.
How to Automate Your Social Activities. Are you looking to simplify management of your social activities? If so, then Ifttt is for you. YouTube Co-Founders Working on New Service, Zeen. Since YouTube co-founders Chad Hurley and Steve Chen’s AVOS company first emerged a year ago when it acquired Delicious from Yahoo, we’ve heard nothing about anything else it may be working on – until now.
A splash page for a new service called Zeen has emerged, promising to allow you to “Discover and create beautiful magazines.” Domain-name-sleuthing blog Fusible discovered the page after noticing that Zeen.com had been privately acquired through brand protection agency MarkMonitor earlier this week. 15 Things People Absolutely Hate About Your Website. One of the tenets of inbound marketing is not to annoy.
So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind. But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation.
Best Sunglasses by Brand - Best New Mens Sunglasses. By Michael Stefanov on March 28, 2012 The days are already getting longer, the sun is staying out for hours, and though this week's temperatures may argue otherwise, it's soon to be wear-those-damn-sunglasses-everyday weather.
Flashback on track to be worst Mac malware in decades. Facebook Timeline Rolls Out to All Users (Whether They Want It or Not) A Handy Guide to Proper Typography for a Successful Design. Basically, typography is the art and technique of arranging typefaces for communication purposes. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study] Brands on Facebook have some work to do in helping fans understand their message on the new Timeline brand pages. Users find some elements confusing, such as unexpanded apps and the “See More” breaks in content. Others, like cover images, may not be as important as you would think. A new eye tracking study by SimpleUsability, in which they play back activity to the user and have them recall their thought process, highlights a number of challenges and opportunities for brands using Facebook as a marketing channel.
How Ford Engages Customers With Social Media. 5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now. So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support. Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy? For many fans of Instagram, the news that Facebook is acquiring the photo-sharing mobile platform is a little like hearing that your best friend is engaged to that jerk. Instagram: what is Facebook getting for $1bn?
In my job I guess it's unsurprising that I keep hearing things about photography. "Facts" like half of all pictures ever taken were taken in the past 12 months. Google Account Activity Offers Monthly Reports of Your Google Usage - Search Engine Watch (#SEW) Jeff Bezos Plans to Recover Apollo 11 Rocket Engines From Ocean Floor. Billionaire Jeff Bezos announced plans to recover from the bottom of the Atlantic Ocean at least one of the F-1 engines that carried the Apollo 11 rocket into space.