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Social Media Management, Twitter Tools, Social CRM. 6 Ways to Acquire New Customers via Social Media. We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers?

6 Ways to Acquire New Customers via Social Media

Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox. Whether you're a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand.

That said, there are a few universal ways to help your company attract new faces on the social web. We're Done With Kickstarter. New Restaurants Turn to the Public for Cash. How To Grow as a Designer By Building Your Own Network. Being part of a web design and development community offers you many possibilities and chances for self-development.

How To Grow as a Designer By Building Your Own Network

Each one of us knows about these communities and, at some point in time or another, wished or even was part of one of them. Knowing other individuals in your industry is something I recommend to everybody, as you can get a lot of help from such experts. Communities are not only created around people, but also around offline web design agencies, which give you even a better set of possibilities and a different network that you can use during your career. Design, development, social media, marketing or blogging (part of the web in general) are industries evolving a lot lately and this will not stop soon.

PLAYMOBIL(TM) Apple Store Playset. Turning propaganda poster images into modern web design. Impact is the key in design.

Turning propaganda poster images into modern web design

Make the viewer take notice. Persuade them to stay. How to Track Social Media Traffic With Google Analytics. You have a website and you are building traffic to it, but what do you know about your visitors?

How to Track Social Media Traffic With Google Analytics

Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer? You can see all of these insights for free using Google Analytics. Why Google Analytics? Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals. A Comparison of Instagram for Android and iPhone. Today saw the arrival of one of the most anticipated Android apps in recent memory, with the launch of Instagram.

A Comparison of Instagram for Android and iPhone

The app is hugely popular on the iPhone and got some 430K signups on its pre-release signup page for Google’s OS. Now that it’s out, we decided to put it through its paces to see how the Android flavor compares against the one that iPhone users have grown to know and love. We found that much of the aesthetic had been ported over from iOS, with just a few concessions to Android user interface conventions. There are a few interesting details, however. The odd sizes of the screenshots are due to the differing sizes in the screens of the Samsung Galaxy Nexus, which I used to test Instagram for Android, and the iPhone. Tablet News Aggregator Zite Introduces Publisher Partnerships. Content-discovery tablet app Zite on Wednesday announced a twist on its wildly successful algorithm-driven platform that company executives say will be a big step toward bridging the divide between content creators and aggregators.

Tablet News Aggregator Zite Introduces Publisher Partnerships

The app's new Publisher Program creates publisher-specific sections to exist alongside its subject-based sections. The program is launching with a group of eight publishers including CNN, Bleacher Report and The Huffington Post. But the launch of publisher-specific sections won't tamper with the mind-reading algorithms that are Zite's secret sauce and have made it a hit with users and reviewers. Shoutlet, Enterprise Social Marketing Platform. Paper: the next great iPad app, from the brains behind Courier.

1inShare Jump To Close Georg Petschnigg throws his hands into the air as he traces the ages of human evolution that led us to develop the fragile wrists we need to use tools.

Paper: the next great iPad app, from the brains behind Courier

Petschnigg locks his wrist into place and pretends to scribble on an imaginary piece of paper, in the process lamenting the user interfaces we've come to accept from computing platforms. "How do we get back to creating? " Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time? We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be.

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Five Ways to Make Corporate Space More Creative - Scott Witthoft and Scott Doorley. By Scott Witthoft and Scott Doorley | 11:52 AM March 28, 2012 Winston Churchill famously said, “We shape our buildings; thereafter, they shape us.”

Five Ways to Make Corporate Space More Creative - Scott Witthoft and Scott Doorley

The places we work and the ways we think are inextricably linked: a few changes to one inform the other. 3 Free Apps for Testing Your Responsive Designs Online. Responsive design has brought about a whole new list of challenges for web designers who have decided to take the plunge and leave static design behind.

3 Free Apps for Testing Your Responsive Designs Online

Creating a layout that works well at not one but several, or even all, possible widths requires patience, creativity and of course, lots of testing. Nothing replaces checking out your design on the actual devices that you’re targeting, but as you’re building, it’s nice to be able to get a quick peek of the layout at various widths right on your computer. You could resize your browser window manually, but this gets ridiculously tedious if you’re shooting for precise pixel dimensions. Fortunately, several talented developers have already built some great tools to aid you in this process. Join us today as we take a look at three of them. @font-face face off. Un MacBook Pro con 1 TB SSD y 16 GB de RAM. How Instagram Will Help Facebook Monetize Mobile. Facebook just spent $1 billion on a company with no revenue. Facebook doesn't make substantial revenue off of its own mobile apps and it's not clear how the addition of Instagram will help the company monetize its mobile offerings.

That can't thrill Wall Street as the social platform heads toward its initial public offering. Where do Design Ideas Come From? Friday, April 13th, 2012 | Posted by Jon Kolko I had the pleasure of participating in a panel discussion at Union Square Ventures yesterday, organized by Gary Chou and Christina Cacioppo. The focus of the panel was on the topic of “what should I make”, and we bounced around to touch on issues of process, insights, founders, and funding. I spent a bit talking about insights, and here’s what I talked about. In the context of design and innovation, an insight is a provocative statement of truth about human behavior. How to Monitor Your Facebook Network. We have truly entered a social-networked monitoring society. So keep an eye on your Facebook friends. In 2009, Zuckerberg declared the age of privacy over. By making Facebook user information public by default, he really did mean it.

He later backpedaled and removed the default public-facing status update, but the age of privacy was dead long before that. How to Automate Your Social Activities. Are you looking to simplify management of your social activities? If so, then Ifttt is for you. Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.

Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise. With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. YouTube Co-Founders Working on New Service, Zeen. Since YouTube co-founders Chad Hurley and Steve Chen’s AVOS company first emerged a year ago when it acquired Delicious from Yahoo, we’ve heard nothing about anything else it may be working on – until now. A splash page for a new service called Zeen has emerged, promising to allow you to “Discover and create beautiful magazines.” Domain-name-sleuthing blog Fusible discovered the page after noticing that Zeen.com had been privately acquired through brand protection agency MarkMonitor earlier this week. 15 Things People Absolutely Hate About Your Website.

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Flashback on track to be worst Mac malware in decades. Facebook Timeline Rolls Out to All Users (Whether They Want It or Not) A Handy Guide to Proper Typography for a Successful Design. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study] How Ford Engages Customers With Social Media. 5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now. Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy? Instagram: what is Facebook getting for $1bn? Google Account Activity Offers Monthly Reports of Your Google Usage - Search Engine Watch (#SEW) Jeff Bezos Plans to Recover Apollo 11 Rocket Engines From Ocean Floor.