BBC News visit Dezeen's augmented reality pop-up shop. BBC News paid a visit to the Dezeen Watch Store pop-up at Clerkenwell Design Week 2014 to film our augmented reality watch shop in action.
In a feature published this week, the BBC asked whether augmented reality (AR) could save the traditional wristwatch from the rise of the smart watch and examined the potential benefits of AR technology for retailers. Augmented Reality – Is it really a game-changer for marketing & advertising? Best Western repeats Disney-themed augmented reality strategy to reach teens - Mobile Marketer - Software and technology. By Michelle Saettler May 23, 2014 For Best Western’s second augmented reality campaign, the chain is partnering with Disney Channel to enable guests to interact with a life-sized cutout of Zendaya, the star of a new Disney Channel original movie.
Travelers who stay at any Best Western location across the U.S. will be greeted in lobby entrances by the cutout of Zendaya, who stars in the film “Zapped.” The Zapped augmented reality experience builds on the success of the hotelier’s first foray into augmented reality last summer, which was themed around Disney’s hit “Teen Beach Movie,” with the app tapped more than 48,000 times and having reached more than 1.9 million Facebook users in just a few months. "There's not much that's more magic than seeing something that's not really there, from the perspective of a kid," said Sean McGowan, a toy industry analyst at Needham & Company, New York.
“All of a sudden, you're playing in that magical world, and you're seeing yourself the whole time.” BBC News visit Dezeen's augmented reality pop-up shop. Implementation of Augmented Reality System for Smartphone Advertisements. Young-geun Kim, Won-jung Kim (2014).
Implementation of Augmented Reality System for Smartphone Advertisements. The recent development and popularization of personal mobile devices has brought a lot of changes into information search and offering. In particular, the newly emerged augmented reality system made possible an innovative way of information acquisition by providing additional information of the virtual world to the real world. This work used the markerless augmented reality system on smartphones to design and implement the smartphone application service aimed at efficiently conveying information on advertisements to users. The conventional advertising applications simply introduce and explain goods by inducing consumers to have an interest, whereas the markerless application service developed in this work interacts with the augmented reality system and database management system to quickly provide more accurate and diversified information to users.
Seven awesome augmented reality campaigns. Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content.
We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and Tesco. However, while marketers are all too keen to trumpet their AR trials, stats around consumer engagement are like hens' teeth. But following on from our post highlighting six successful uses of QR codes, we have found one or two examples of successful AR campaigns. Kia This campaign dates back to last year’s Australian Open. During the matches viewers were encouraged to download Kia’s bespoke AR app that linked them to digital content about the Aussie Open and the Kia Optima. The AR app recorded 12,630 downloads and there was an increase in Optima searches of 58%. As a result, Kia said that it achieved 57% more sales than expected of the new Optima in January.
Nuts Magazine Volvo. AR's future prospects as a marketing tool. Product Marketing’s Virtual Age: 12 Practical Uses of Augmented Reality - MediaLab 3D Perspectives. One of the most talked about technologies on the virtual horizon is Augmented Reality (AR).
Augmented Reality overlays the viewer’s real time environment with digital information, thus augmenting his or her reality. In some applications it applies a virtual layer of data and images over the live scene like informational popups. In other cases it pulls 3D objects and animations into the viewer’s environment (or casts the viewer into a virtual environment) to create a more immersive experience.
Augmentation Reality Giving an Endless Potential To Grow Your Business. RetailCustomerExperience.com. Augmented reality in action - advertising and retail. By 2015, global revenues from augmented reality applications and services are expected to reach $1.5 billion.
That’s a lot of money for something often branded as a gimmick. AR’s been around for over 20 years in one form or another but it took the rise of certain video site to bring this branch of technology, name and all, into the public eye and it was advertising that was largely responsible. The release of the open source ARToolKit meant that developers were using Adobe Flash to come up with all sorts of exciting augmented reality animations that would come alive on computer screens when a pattern or code in the real world was recognised by a webcam. We all know the trick by now.
Of course, that only worked if you happened to have the Flash player plug-in installed and now that YouTube has turned up, almost everyone out there has. If you haven’t experienced it yourself yet, then there’s enough video footage to show you what it’s all about. “We have to go at the level of the consumer. 11 Amazing Augmented Reality Ads. 24 Augmented Reality Retail Experiences - From Virtual Window Shopping to Strippable Catalogs. Ten ways that augmented reality is improving sales processes.
AR, Hidden Creative, marketing, sales, technology,
Augmented Reality Marketing Strategies: The How To Guide for Marketers. As companies become increasingly aware of augmented reality's popularity, their marketing professionals naturally seek guidance on how to incorporate it into their strategy.
With this in mind, we have created Augmented Reality Marketing Strategies: The How To Guide for Marketers.The guide provides solid and realistic advice, statistics and insight so those genuinely interested in using the technology can make informed decisions. The marketing guide contains the following sections: The basicsThe augmented reality opportunity for marketersKey features of robust augmented reality technologyPossible marketing related usesTen creative ways to use augmented realityBest practice The future of augmented realityCase study: ABBCase study: The Gadget Show While researching the material used to compile our guide, we found that a majority (62%) of marketers are considering using AR but are unsure how to maximise their investment in the technology. How Augmented Reality Can Avoid A QR Code Demise.
Just hearing the phrase “QR code” is enough to elicit groans from most marketers.
What was once slapped on everything from buildings and billboards to cereal boxes and even cupcakes has now become just another ghost of digital marketing’s past. Today, half of the U.S. population owns a smartphone, yet only 19 percent of U.S. smartphone users have scanned a QR code. It’s not difficult to pinpoint why: Have you ever tried to scan an ad in a subway that doesn’t offer mobile phone connectivity? What about on a freeway? Four Ways to Reinvent Retail Marketing through Augmented Reality by @SeeMoreInt Spin Sucks. By: Neal Applefeld | September 12, 2013 | By Neal Applefeld+ Technology has changed the way consumers shop.+ With the rise of online retail, a phenomenon known as “showrooming” has emerged Shoppers visit brick and mortar stores to check out merchandise firsthand, then return home to make their purchase from an online retailer that offers the same goods at a lower price.
Дополненная реальность для малого и среднего бизнеса: возможности. Во-первых, сразу заметим, что почти все сценарии дополненной реальности бизнес может интегрировать друг с другом. Во-вторых, если проект уже функционирует, то его можно адаптировать под разные нужды. В-третьих, никогда не ограничивайте фантазию бюджетами и помните, что экономить, так сказать, нужно долговременно, выручая дополнительные средства из лояльности клиентов и оптимизации процессов, а не жалея их на рекламу. Строящаяся конкурентная среда требует решений нового рода, более качественных и обоюдно полезных, а не основанных на откатах и прочих способах борьбы лежачих.
Отличный путь к развитию — внимание к технологиям, ведь прогресс постоянно ускоряется, наука совершает всё больше открытий, её фундамент постоянно расширяется, и речь не только о фундаментальных трудах, но и о вещах менее заметных и относящихся к иным сферам — психологии, философии, культурологии. Развитие — это путь предпринимателя, а ARNext поможет увидеть направления.