background preloader

Fashion Business Context

Facebook Twitter

Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year - eMarketer. In 2016, total retail sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years, as explored in a new eMarketer report, “Worldwide Retail Ecommerce Sales: The eMarketer Forecast for 2016” (eMarketer PRO customers only). eMarketer includes sales across all retail channels in its estimates for total retail sales.

Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year - eMarketer

This includes sales from ecommerce retailers and transactions that occur over consumer-to-consumer (C2C) platforms such as eBay and other auction sites; and sales by motor vehicle and parts dealers and by gas stations. Inditex net profit up 15% in 2015 on Zara sales. MADRID--Inditex SA, the world's largest fashion retailer by sales, said net profit rose 15% in 2015, boosted by a strong pickup in sales at its Zara and Zara Home stores.

Inditex net profit up 15% in 2015 on Zara sales

Inditex, the owner of seven other store concepts in addition to Zara, posted a net profit of EUR2.88 billion ($3.17 billion) in the fiscal year ended Jan. 31, up from EUR2.5 billion in 2014. Sales at its more than 2,000 Zara stores around the world rose 18% in 2015. Inditex also reported strong year-over-year sales growth at its Zara Home and Stradivarius chains. Inditex's full-tilt expansion during the past decade or so has converted the Arteixo, northwestern Spain-based retailer into the world's largest. Topshop strategic SWOT analysis - Strengths, Weaknesses, Opportunities, Threats of Topshop. Find 100,000 more reports and SWOT a. Categories: swot analysis, market analysis, cost analysis, company reportTag: major products and services, risk analysis, financial history Description: We see a growing market and believe that this trend will continue.

Topshop strategic SWOT analysis - Strengths, Weaknesses, Opportunities, Threats of Topshop. Find 100,000 more reports and SWOT a

New products and services can increase financial risks. While diversification reduces risks. This SWOT Analysis of Topshop provides a strategic SWOT analysis of the company's businesses and operations. This free SWOT analysis shows strengths, weaknesses, opportunities and threats. Influencers Are The New Brands. PARAMUS, NJ – MAY 14: Blogger Arielle Charnas attends the Westfield x Who What Wear Presents: Boss Notes at Westfield Garden State Plaza Mall on May 14, 2016 in Paramus, New Jersey.

Influencers Are The New Brands

(Photo by Dave Kotinsky/Getty Images for Westfield) Brands and retailers are turning towards influencers as major marketing channels, from Kim Kardashian snapchatting Airbnb accommodations to Cupcakes and Cashmere’s clothing line with Nordstrom to bloggers creating outfits for Corona Light. Influencers are the golden children of marketing strategies right now. 87% of Second Life Blogs are about fashion while many niches still exist. 10 Comments Posted on November 18, 2015 by Becky I’ve charted our most recent Blogging Second Life statistics and can share that 86.8% focus on Second Life fashion.

87% of Second Life Blogs are about fashion while many niches still exist

The total number of blogs in the list are 1,680, and here’s how the chart breaks down: Long-term readers of this website may recall seeing similar numbers in March 2015, which showed similar proportions. Store Wars: Zara and Mango. Each week we look at two shops competing in the same sector, and review what they are offering customers: from how helpful the staff are to the best bargains on offer.

Store Wars: Zara and Mango

Our review will be based on a visit to stores on the same high street, or online, so it will be just a snapshot of how the retailer is performing. To get a better idea of which retailers are delivering and which are falling short, we would like you to tell us about your experiences of the same shops. Work those claws, ladies!​ ​The real reason Vogue declared war on fashion bloggers. I hear a war has broken out between Vogue journalists and bloggers.

Work those claws, ladies!​ ​The real reason Vogue declared war on fashion bloggers

What’s going on? Steven, by email. What Is Affiliate Marketing. Zara on the Forbes World's Most Valuable Brands List. Economic contribution. The direct value of the UK fashion industry to the UK economy is estimated at £26bn, up from £21bn in 2009, according to data from Oxford Economics, the consultancy, published by the British Fashion Council.

Economic contribution

This represents an increase of 22 per cent in nominal terms between 2009 and 2014. If the indirect support for supply chain industries and the induced spending of employees' wages are added in, the total contribution from the UK fashion industry is £46bn.Oxford Economics estimates that fashion’s wider contribution to the UK economy in influencing spending in other industries has risen from £37bn in 2009 to over £46bn in 2014 - a 23 per cent increase.The UK fashion industry is estimated to support 797,000 jobs (down from 816,000 in 2009 which reflects an increase in productivity in the sector). Fashion is the largest employer of all the UK's creative industries. Source: The British Fashion Industry and London Fashion Week Facts & Figures, BFC, Feb 2016. Economic Value. Why Zara is crushing the retail industry while everyone else struggles. Facebook/Zara It's tough to be a retailer right now.

Why Zara is crushing the retail industry while everyone else struggles

But one company has managed to buck all of the ugly trends in the market. That's Zara — which is beloved by young, fashion-forward women. Login to Mintel Reports - Mintel Group Ltd. Login to Mintel Reports - Mintel Group Ltd. Engineering The Perfect Fit. Decreased Returns - Engineering The Perfect Fit. Análisis de la Web ¿Por qué es importante?

Análisis de la Web

Los títulos de las páginas son importantes para los buscadores y también son lo primero que los usuarios ven en los resultados de búsqueda. Por eso, no descuides un buen titular que al fin y al cabo es lo que va a hacer que un visitante haga click o no en el link que lleva a tu página. Deben estar optimizados y ser un reflejo preciso de lo que habla cada página para que ni Google ni los usuarios se sientan engañados al llegar.

Tareas por completar Se debe crear un título único para cada página. Los títulos deberán ser de 70 caracteres o menos (incluyendo espacios) e incorporar las palabras clave lo antes posible. Evita las palabras como "gratis” o "barato”, ya que dan sensación de spam. Utiliza combinaciones de términos como nombres de ciudades y palabras de la industria para aumentar la relevancia. Mantén una consistencia entre tus palabras clave y las que aparecen en tu contenido, subtítulos (etiquetas H) y meta descripciones. Retail technology vendor innovation: Each week Essential Retail focuses on the leading vendors in the retail technology space.

Virtual Fitting Room Integration with Ecommerce Site. General information for the website: Website retails clothes and glasses Description of requirements/features: Hi, I'm interested in a) ballpark costs and b) timeframes for integrating a virtual fitting room (i.e. allows customers to upload images of their face to try on glasses or full body images to try on clothes). Examples can be found here: Glasses - Clothes - (see sample list)

Rakuten Buys Virtual Fitting Room Startup Fits.Me In A Fashion Commerce Play. Rakuten — Japan’s answer to Amazon with e-commerce operations and investments that stretch from digital media and e-commerce marketplaces through to social media and transport apps — is making another acquisition to expand its holdings, this time in the area of fashion. The company has acquired, a startup founded in Estonia and now headquartered in London that develops “virtual fitting rooms” — two-way technology that lets online buyers who can’t physically try something on better visualise how those items might fit them; and lets retailers collect more information about the preferences and interests of visitors to their sites (for the latter, think ad tech applied to fashion to improve personalization).

Rakuten plans to run as a standalone business, where it will continue to develop its technology, grow its business and work with existing clients. The latter includes Thomas Pink, Hugo Boss and home shopping channel QVC. Dressipi: Why confidence is so crucial for the future of online shopping. A more confident shopper. Tech in Asia - Connecting Asia's startup ecosystem. What is fashion week for and why is it changing? Image copyright Jigsaw London's autumn fashion jamboree wraps up on Tuesday, with the last few catwalk shows and presentations. But this year, as the staff collect up the champagne flutes and stack the chairs, the aftermath is not quite business as usual. There has been much talk of the new "see now, buy now" trend that upends the traditional system whereby fashion houses showcase their new styles but only deliver them to the market several months later.

So what exactly has changed and why? What is fashion week for? Global fashion industry statistics - International apparel. Total trade of clothing and textiles: 726 billion dollars The most traded apparel and textile products are non-knit women’s suits, knit sweaters, knit T-shirts and non-knit men’s suits. Non-knit women’s suits: 54.6 billion dollars, 7.5 percent Knit sweaters: 52.8 billion dollars, 7.3 percent Non-knit men’s suits: 43.4 billion dollars, 6 percent Knit T-shirts: 36.9 billion dollars, 5.1 percent Knit Women’s suits: Knit women’s suits: 28.2 billion dollars, 3.9 percent Light rubberized knitted fabric: 23.9 billion dollars, 3.3 percent Synthetic filament yarn woven fabric: 20.9 billion dollars, 2.9 percent Raw cotton: 18.9 billion dollars, 2.6 percent Non-retail synthetic yarn: 18.8 billion dollars, 2.6 percent China is the largest exporter of apparel in the world, it has exported for 265 billion dollars in 2014.

India is the second largest exporter with 38.7 billion dollars of clothing exports. Total trade of footwear and headwear: 139 billion dollar. Social media: The 21st century fashion revolution. How mobile is transforming product search — and why voice may be next. More than a quarter century after the introduction of Archie, considered by historians the first web search engine, search is still an integral component of the digital user experience. The online and in-store relationship. Luxury Daily. Since fashion bloggers arrived on the scene about a decade ago, they have gained influence and grown to be leaders in the industry, says a new report by Fashionbi.

As these bloggers gained an audience, brands began to partner with them for advertising campaigns, events and other marketing efforts. How ‘See Now, Buy Now’ Is Rewiring Creativity. NEW YORK, United States — Fourteen campaign images. Six videos. Alexa Chung Returns For Second Marks and Spencer Archive By Alexa Collection. Topshop Creative Director Kate Phelan See Now Buy Now Collection Preview. Login to Mintel Reports - Mintel Group Ltd.

'Desktop is on the decline': 70 percent of online retailer Boohoo's traffic is now mobile. Boohoo's profits rocket by 129 per cent. The Truth About 'Fast' Fashion in 2016. ‘Discounting is a big part of our strategy,’ says Boohoo boss. Savvy designers - including Burberry and Topshop - unveil 'seasonless' collections. Mass Market Retailer Definition. Apparel Industry Price Point Categories. Outlook 2015: Challenges and opportunities. Social Media Effect on the Fashion Industry. Has Social Media had a Positive Impact on the Fashion Industry? How social media is transforming the fashion industry.