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corporations need a reason for being :: Influxinsights
In Adweek July 18th- Warren Berger wrote an interesting piece about the potential mid-life crisis of the ad biz. “There are lots of tough questions companies must confront in dealing with a consumer who’s more engaged, more informed and more concerned with social issues than ever before. Among those questions: What does the company stand for? What does it believe? How does it make its products and treat its employees? Is it being straight with us in its ads?
It's been interesting to watch some of the recent coverage of Alex Bogusky's resignation from MDC Partners. Stories and blog posts have tended to focus on gossip (who got mad at whom?), money (how big a payout did Alex get?) and psychodrama (is the dude having a midlife crisis?).
Maybe the Midlife Crisis Isn't Bogusky's?
Goodvertising : un nouveau modèle de publicité ? /// Agence marketing digital, viral, buzz et media sociaux â â â Vanksen|Culture-buzz
Si Twitter est une grande source d’information, c’est également un lieu important de création de contenu. Certains préfèrent s’exprimer, s’instruire, ou favoriser l’interaction et le débat. Les informations circulent vite, les bad buzz aussi.
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