Accueil | Orange RockCorps | Orange. Selection Expo. Corporations need a reason for being :: Influxinsights. In Adweek July 18th- Warren Berger wrote an interesting piece about the potential mid-life crisis of the ad biz. “There are lots of tough questions companies must confront in dealing with a consumer who’s more engaged, more informed and more concerned with social issues than ever before. Among those questions: What does the company stand for? What does it believe? How does it make its products and treat its employees? Is it being straight with us in its ads? All of these points are part of the larger conversation people are now having about brands.”This isn’t a crisis inflicting advertising, it comes from somewhere, it’s a corporate identity crisis- could corporations have lost track of their reason for being?
You sell stuff, we know that, but it’s not enough. What’s your reason for being? What do you want to do when you get to work in the morning? Does you brand have a cause? Marketing was there to plug the holes and provide some sort of wrapping around the business. Maybe the Midlife Crisis Isn't Bogusky's? It's been interesting to watch some of the recent coverage of Alex Bogusky's resignation from MDC Partners. Stories and blog posts have tended to focus on gossip (who got mad at whom?) , money (how big a payout did Alex get?) And psychodrama (is the dude having a midlife crisis?). None of that interests me much (well OK, the money part is always interesting). What I've been thinking about is, what does this incident say about the current state of the ad industry? Without knowing the inside dirt on whatever internal politics may have been involved, it seems clear that two things happened here.
Now, it's easy to be cynical about this kind of an awakening, but it seems to me that a lot of people I'm encountering -- in the ad business, in the design world, all over the place -- are starting to grapple with these kinds of big social issues these days. Continue to next page → The Democratization Of Corporate Philanthropy « The CSR Blog - Forbes.com. Goodvertising : un nouveau modèle de publicité ? /// Agence marketing digital, viral, buzz et media sociaux â â â Vanksen|Culture-buzz.