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How Search Engines Work - The Beginners Guide to SEO. Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving results.

How Search Engines Work - The Beginners Guide to SEO

Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links. Crawling and IndexingCrawling and indexing the billions of documents, pages, files, news, videos and media on the world wide web.

The Anatomy Of A Social Marketing Campaign: 5 Steps To Success. A social marketing campaign is a pretty simple concept: Use social media to promote an offer and encourage people to perform a certain action.

The Anatomy Of A Social Marketing Campaign: 5 Steps To Success

Yet while simple in concept, it’s easy for marketers to get mired in the details and lose track of what matters as they jump from Pinterest to Facebook to SlideShare and Twitter. At its core, any social marketing campaign boils down to five key elements. Follow these steps to tackle your next social marketing campaign with more confidence and success. 1. Set your goals Any successful campaign begins with a goal. Media Muppet - Creating a Facebook Page for Self-Promotion - Advice & Tips. Whether you already have a Facebook Page or you've been thinking about creating one, we've got some tips on how to make the effort worth your while.

Media Muppet - Creating a Facebook Page for Self-Promotion - Advice & Tips

Facebook marketing is very rewarding but also quite the challenge. It's worth your while to seek out as wide a selection of Facebook Pages as possible, especially those which target an audience similar to the one you wish to reach. Ask yourself why anybody would want to 'Like' any of these Pages. What is each one doing well? What are they offering? 100 social media blog posts from 2012 that you simply have to bookmark. We feature hundreds of posts here in a weekly basis that we think you should be reading.

100 social media blog posts from 2012 that you simply have to bookmark

However, we wanted to take things a set further today and share a number of the best posts from the last year that you simply have to read. These are the timeless classics that are not time sensitive and could be read at any time of the year. With so many tech blogs spitting out so much content on a daily basis, it can be hard to find the brilliant posts and you'll find great value in bookmarking all of the posts. You are not going to get through all of these in one day, but flick in and out over them over the next few weeks and you'll find yourself learning from the best thinkers who have taken the time to share their knowledge and wisdom.

Strategies for Effective Tweeting: Data on best practices for Tweeting.

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