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Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving results. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links. Crawling and Indexing Crawling and indexing the billions of documents, pages, files, news, videos and media on the world wide web.
A social marketing campaign is a pretty simple concept: Use social media to promote an offer and encourage people to perform a certain action. Yet while simple in concept, it’s easy for marketers to get mired in the details and lose track of what matters as they jump from Pinterest to Facebook to SlideShare and Twitter.
Whether you already have a Facebook Page or you've been thinking about creating one, we've got some tips on how to make the effort worth your while.
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