Social Media that Makes a Difference. What Exactly is an Online Community Manager? You've been to communities, you may have even created them, but what roles are evolving within them?
Online community management by no means is a standard job, so I decided to seek out what other online community managers are currently doing. Like the start of all things we are curious about now, I began this fact finding mission by doing a basic Google search to see what exactly an online community manager looks like. What Is An Online Community Manager? Ultimate Guide: How to Use Facebook Insights to Measure Your Fan Page. 17 Brilliant Sources of Content Hiding Right Under Your Nose.
Creating content is a pain in the puppy.
(I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. A Guide To Social Media Images (Infographic) A Guide To Social Media Images At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms.
Currently, there are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one of these social media platforms requires some savvy design from YOU if you really want to capture the attention of new fans and followers. The problem is that each one requires varying sizes of branded imagery to show off your brand, products, and services. It’s getting tough to keep track of it all. Well, we’ve got a tool to save you some time and keep the information all in one easily referenced place.
Five new ways to curate content in real-time. 10 Best Pinterest Practices. In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others.
Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. 5 Ways Your Business Should Use Twitter Hashtags. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy. But let's back up a bit, in case you're unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics. In your business' case, you may choose to attach a hashtag, such as #smallbiz, or even your brand's name itself, as #nike might do.
Now that you're familiar with the basic hashtag concept, let's apply principles specific to small businesses. 1. Ford Social Media Guidelines. Hotmail - daisybisley. The Ninja’s Guide to Google Alerts. Google Alerts is one of the most powerful free tools available, but it is often overlooked.
It monitors the Web for words and phrases and even sends you an email or updates an RSS feed every time it finds a new result. Sounds pretty simple right? You will be amazed at how powerful a simple tool like Google Alerts can be. It has a huge range of uses which are only limited by your imagination. I’m going to reveal how I use Google Alerts to leverage brand, authority, traffic and sales, as well as share the exact alerts I have setup for my personal SEO blog.
Monitoring Brand Just like John Chow, my name (Matthew Woodward) is my brand. Dimensions for Facebook Timeline For Pages [Infographic] 8 Ways To Build Your Community On Twitter. How To Create Your Own Infographics: Step By Step Guide and Tips - TechTheBest.com. Do You Want To Create an Infographic and Lack Designing Skills ?
Don’t Worry. Follow These Easy Steps To Create Exciting Infographics. I recently saw Easel.ly as an excellent choice for those who want to create a computer graphics but lack design skills. Today, it is his turn to Infogr.am, a very similar service, which gives us even more freedom when creating them. The first time I entered the service (and once used our account Twitter / Facebook for login), we will have created several options, including computer graphics and pictures. After selecting an option (in this case, computer graphics), we find several templates prepared all pretty vistozas. Once you choose a template / template, skip to the section editor, where you can enter information that will go into our box.
We do not have much variety in Infogr.am, but the available templates are excellent – including some animated. How to Use Photos on Facebook: Sizes, Dimensions, and Types. In its early days, Facebook was all about text and links.
But as it has grown up, images have become more and more important. They’re now more important for design and identity on the user interface, like your profile picture or cover photo. And it’s a great way to share photos in galleries and on the timeline. Facebook photos are now a huge part of the site’s appeal. The site still isn’t as photographer-friendly as Google+, but it’s getting better. Twintangibles. In the course of our work we create resources that others may find useful.
Many of these are shared under creative commons licences and are accessible to anyone, some are charged for. Typically slides and papers are available as PDF files, and audio files as MP3. Getting started in Transmedia Storytelling. 19 Ways to Build Relationships With Blog Comments. Have you ever left a comment on a blog? How do you feel when the author replies?
As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers. 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. Hosting a Twitter chat is an amazing way to , to better , as well as . I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best.
Here’s . 11 Social Media Automation Mistakes to Avoid Like the Plague. Social media automation is quite the controversial marketing topic.
The critics cry, "Social media is supposed to be social! " The supporters retort, "It's all about efficiency! " Surely, there's a middle ground, right? Just look at those adorable little robot eyes. Automation can't be all bad , right? The Social Media Publishing Schedule Every Marketer Needs [Template] We have a 9 a.m. meeting? Hold on, let me just click around the internet like a maniac trying to find something for the morning tweet. Who schedules 9 a.m. meetings, anyway?
I digress. The point of that little scenario is that things come up. We have meetings. 5 Ways to Boost Your Digital Media Career in 2012. Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington. He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies. As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal.
Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies. The U.S. 1. It’s all about the consumerization of tech. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua.
He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog.
Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. 4 Reasons Pinterest Wins with Women (And Facebook Loses) Nice Day Designs: social media. Content Marketing: How to Build Your Business With Content. 11 Social Media Marketing Lessons from the Old Spice Campaign.
The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. How To Write Your Social Media Plan in 8 Steps. Copywriting. 5 Tips To Make Your Blog Posts More Social. Step-By-Step Social Media Marketing Strategy Every Website Owner Needs To Know. Twitter for Business: 10 Things You Should Tweet. Six ways to create great content in just 15 minutes a day. 5 secrets to staying sane when you manage social media.