Social Media Training

Social Media that Makes a Difference. What Exactly is an Online Community Manager? What Is An Online Community Manager? Ultimate Guide: How to Use Facebook Insights to Measure Your Fan Page. 17 Brilliant Sources of Content Hiding Right Under Your Nose. Creating content is a pain in the puppy.

(I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. A Guide To Social Media Images (Infographic) 10 Best Pinterest Practices. In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others.

Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. 5 Ways Your Business Should Use Twitter Hashtags. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy. But let's back up a bit, in case you're unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics.

In your business' case, you may choose to attach a hashtag, such as #smallbiz, or even your brand's name itself, as #nike might do. Now that you're familiar with the basic hashtag concept, let's apply principles specific to small businesses. 1. If you use Twitter for nothing else, use it to learn from others. 2. 3. Finally, get creative. 4. 5. Ford Social Media Guidelines. Hotmail - daisybisley. The Ninja’s Guide to Google Alerts. Google Alerts is one of the most powerful free tools available, but it is often overlooked.

It monitors the Web for words and phrases and even sends you an email or updates an RSS feed every time it finds a new result. Sounds pretty simple right? You will be amazed at how powerful a simple tool like Google Alerts can be. It has a huge range of uses which are only limited by your imagination. I’m going to reveal how I use Google Alerts to leverage brand, authority, traffic and sales, as well as share the exact alerts I have setup for my personal SEO blog. Monitoring Brand. Dimensions for Facebook Timeline For Pages [Infographic] 8 Ways To Build Your Community On Twitter. How To Create Your Own Infographics: Step By Step Guide and Tips - TechTheBest.com. Do You Want To Create an Infographic and Lack Designing Skills ?

Don’t Worry. Follow These Easy Steps To Create Exciting Infographics. I recently saw Easel.ly as an excellent choice for those who want to create a computer graphics but lack design skills. Today, it is his turn to Infogr.am, a very similar service, which gives us even more freedom when creating them. The first time I entered the service (and once used our account Twitter / Facebook for login), we will have created several options, including computer graphics and pictures. After selecting an option (in this case, computer graphics), we find several templates prepared all pretty vistozas. Once you choose a template / template, skip to the section editor, where you can enter information that will go into our box. We do not have much variety in Infogr.am, but the available templates are excellent – including some animated. How to Use Photos on Facebook: Sizes, Dimensions, and Types. Twintangibles. In the course of our work we create resources that others may find useful.

Many of these are shared under creative commons licences and are accessible to anyone, some are charged for. Typically slides and papers are available as PDF files, and audio files as MP3. Getting started in Transmedia Storytelling. 19 Ways to Build Relationships With Blog Comments. Have you ever left a comment on a blog? How do you feel when the author replies? As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers. 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide.

Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business.

I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best. 11 Social Media Automation Mistakes to Avoid Like the Plague. Social media automation is quite the controversial marketing topic.

The critics cry, "Social media is supposed to be social! " The supporters retort, "It's all about efficiency! " Surely, there's a middle ground, right? The Social Media Publishing Schedule Every Marketer Needs [Template] We have a 9 a.m. meeting?

Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. A few years ago, we created a social media content calendar template to help, which we recently updated to be better, faster, stronger, and just generally prettier.

5 Ways to Boost Your Digital Media Career in 2012. Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington.

He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies. As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal. Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies. The U.S. 1. It’s all about the consumerization of tech. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand.

Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? 4 Reasons Pinterest Wins with Women (And Facebook Loses) Look out Facebook FB -5.19%. A picture is worth a thousand words especially if you are looking to speak to female consumers.

That’s why Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook. Women are almost completely responsible for Pinterest’s success—according to Inside Network’s AppData. In fact, 97 percent of the site’s users are women. Women trust recommendations from Pinterest more than any other platform, per BlogHer’s annual study on women and social media. Why? It’s no surprise that brands have been jumping on the Pinterest bandwagon in troves and have seen their followers grow over night. Nice Day Designs: social media. After writing my post yesterday about my blog design I decided to write a series about blogging, it was only when I logged in did I notice that this is my 600th post, how appropriate!

It will be a 3 part series dealing with basics, design(Part 2), and promotion(Part 3). Today I'll be doing the basics, I wrote an article last year on this for Etsy Ireland ,some of the info is out of date because of the changes made this year to blogger, but there are still some helpful tips for total beginners. Content Marketing: How to Build Your Business With Content. 11 Social Media Marketing Lessons from the Old Spice Campaign. The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed.

How To Write Your Social Media Plan in 8 Steps. Maybe it’s because you’re in marketing. Copywriting. 5 Tips To Make Your Blog Posts More Social. This is a guest post by Andrew K Kirk from Face The Buzz. Step-By-Step Social Media Marketing Strategy Every Website Owner Needs To Know. Twitter for Business: 10 Things You Should Tweet. Six ways to create great content in just 15 minutes a day. Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition!

So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. 5 secrets to staying sane when you manage social media.