Social Media that Makes a Difference. What Exactly is an Online Community Manager? You've been to communities, you may have even created them, but what roles are evolving within them?
Online community management by no means is a standard job, so I decided to seek out what other online community managers are currently doing. Like the start of all things we are curious about now, I began this fact finding mission by doing a basic Google search to see what exactly an online community manager looks like. A Dictator? According to the top ranking images on Google several alarming images are presented that shows a community manager on a pedestal above members, leading a pack, or holding a magnifying glass (can't find his users?).
There was also this random image displaying what appears to be a community manager hugging an 8-bit version of himself too, but that is an entirely different article. Or a Role Model? Cheesy visual graphics aside, it would appear at least for now that there is still a solid balance between a community manager being a role model and a dictator. Connect: What Is An Online Community Manager? Ultimate Guide: How to Use Facebook Insights to Measure Your Fan Page. 17 Brilliant Sources of Content Hiding Right Under Your Nose. Creating content is a pain in the puppy.
(I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. 1) Tap your sales and services teams.
The best marketing content is the stuff that answers people's common questions. 2) Pull from your company collaboration tool. 3) Interview an internal expert. A few things I'm not an expert on: 4) Interview an external expert. Boom. A Guide To Social Media Images (Infographic) A Guide To Social Media Images At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms.
Currently, there are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one of these social media platforms requires some savvy design from YOU if you really want to capture the attention of new fans and followers. The problem is that each one requires varying sizes of branded imagery to show off your brand, products, and services. It’s getting tough to keep track of it all. Well, we’ve got a tool to save you some time and keep the information all in one easily referenced place. As you create your images keep in mind that some social media platforms require that the images be either a jpg or a png. We hope you find this information helpful as you get creative and have fun with your social media profiles. Five new ways to curate content in real-time. 10 Best Pinterest Practices.
In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others.
Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. It is a visual niche social network that is proving to be a driver of significant traffic driver for image rich eCommerce sites.
Here are some tips from ZOG Digital when it comes to Pinterest and your business: 1. Create a content strategy that is centered around the lifestyle of your target audience. 2. Define your goals. 3. 4. Google LOVES Pinterest! 5 Ways Your Business Should Use Twitter Hashtags. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy. But let's back up a bit, in case you're unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics. In your business' case, you may choose to attach a hashtag, such as #smallbiz, or even your brand's name itself, as #nike might do. Now that you're familiar with the basic hashtag concept, let's apply principles specific to small businesses. 1. If you use Twitter for nothing else, use it to learn from others. 2. 3. Finally, get creative. 4. 5. Ford Social Media Guidelines.
Hotmail - daisybisley. The Ninja’s Guide to Google Alerts. Google Alerts is one of the most powerful free tools available, but it is often overlooked.
It monitors the Web for words and phrases and even sends you an email or updates an RSS feed every time it finds a new result. Sounds pretty simple right? You will be amazed at how powerful a simple tool like Google Alerts can be. It has a huge range of uses which are only limited by your imagination. I’m going to reveal how I use Google Alerts to leverage brand, authority, traffic and sales, as well as share the exact alerts I have setup for my personal SEO blog. Monitoring Brand Just like John Chow, my name (Matthew Woodward) is my brand. You can then take action by addressing the feedback and getting links added. Matthewwoodward.co.uk www.matthewwoodward.co.uk matthewwoodward matthew woodward Monitoring Competitors In addition to monitoring your brand, you should also be looking at what your competition is doing.
Monitoring Questions in Your Niche Monitoring Content Distribution Monitoring Shoppers. Dimensions for Facebook Timeline For Pages [Infographic] 8 Ways To Build Your Community On Twitter. How To Create Your Own Infographics: Step By Step Guide and Tips - TechTheBest.com. Do You Want To Create an Infographic and Lack Designing Skills ?
Don’t Worry. Follow These Easy Steps To Create Exciting Infographics. I recently saw Easel.ly as an excellent choice for those who want to create a computer graphics but lack design skills. Today, it is his turn to Infogr.am, a very similar service, which gives us even more freedom when creating them. The first time I entered the service (and once used our account Twitter / Facebook for login), we will have created several options, including computer graphics and pictures. After selecting an option (in this case, computer graphics), we find several templates prepared all pretty vistozas. Once you choose a template / template, skip to the section editor, where you can enter information that will go into our box. We do not have much variety in Infogr.am, but the available templates are excellent – including some animated. How to Use Photos on Facebook: Sizes, Dimensions, and Types.
In its early days, Facebook was all about text and links.
But as it has grown up, images have become more and more important. They’re now more important for design and identity on the user interface, like your profile picture or cover photo. And it’s a great way to share photos in galleries and on the timeline. Facebook photos are now a huge part of the site’s appeal. The site still isn’t as photographer-friendly as Google+, but it’s getting better. Working out what image sizes to use on Facebook isn’t as easy as it could be and involves some wrangling to get the result you want. Making things even more fun is that Facebook changes things from time to time. [series_post_list_box]So here’s my updated 2014 version of the unofficial guide for the sizes of Facebook photos on the various parts of the site.
You can also see the examples below in action on my Facebook page. Facebook’s New Layout (mid-2014) In March 2014, Facebook announced a new layout for the timeline of business pages. Twintangibles. In the course of our work we create resources that others may find useful.
Many of these are shared under creative commons licences and are accessible to anyone, some are charged for. Typically slides and papers are available as PDF files, and audio files as MP3 Papers As a research led firm we create a range of commissioned valued resources for clients which can be for private or public use.
We also initiate our own research and many of our papers and insights are made freely available to download. To Papers Slides and Infographics The team at twintangibles are regular and sought after speakers, presenters and event hosts. To Slides Video and Podcasts Often events that we speak at are captured on video and so if you missed us speak you may find it here. To Video. Getting started in Transmedia Storytelling. 19 Ways to Build Relationships With Blog Comments.
Have you ever left a comment on a blog? How do you feel when the author replies? As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers. There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses. Focus on your blog commenting strategy to build relationships. Why Blog Comments? Over the last 3 years since I started blogging for my two businesses (one company does swimming pools and the other is a sales/marketing company), I’ve personally replied to over 8000 comments on my two blogs.
This article isn’t about “How to get more blog comments,” but rather how to cultivate better relationships through comments. Finally, you’re going to find that some of the components of this list are nothing more than common sense. 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. Hosting a Twitter chat is an amazing way to , to better , as well as . I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best.
Here’s . Why Twitter Chat? A Twitter chat is a public Twitter conversation around one unique hashtag . Bloggers connect using #Blogchat hashtag. Hosting a Twitter chat is an effective way to: : While Twitter chats evolve around one hashtag, it’s still public—which means millions of followers of the chat participants will see the hashtag and check what’s behind it. . : Twitter chat is a great opportunity to . . : A Twitter chat is one of the most engaging social media activities which forms a habit. . #1: Understand How it Works Before creating your own Twitter chat, it’s smart to follow or even . This Google Spreadsheet is the user-generated database of Twitter chats started by Robert Swanwick. . #2: Form Your Plan . . . . On that topic.
11 Social Media Automation Mistakes to Avoid Like the Plague. Social media automation is quite the controversial marketing topic.
The critics cry, "Social media is supposed to be social! " The supporters retort, "It's all about efficiency! " Surely, there's a middle ground, right? Just look at those adorable little robot eyes. Automation can't be all bad , right? We certainly agree. 1) You're Scared of It Are you one of those social media automation critics we mentioned in the intro? 2) You're Using Way Too Much of It Remember: too much of anything is usually bad, and the overuse of social media automation is usually what makes the automation critics cringe the most.
Remember , the half life ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link shared on Twitter is only 2.8 hours, which means it's acceptable to publish fairly frequently. 3) You Leave No Room for Ad Hoc Updates 4) You're Setting it and Forgetting It 5) You're Hiring an Agency to Manage It and Not Properly Setting Expectations.
The Social Media Publishing Schedule Every Marketer Needs [Template] We have a 9 a.m. meeting? Hold on, let me just click around the internet like a maniac trying to find something for the morning tweet. Who schedules 9 a.m. meetings, anyway? I digress. The point of that little scenario is that things come up. We have meetings.
The thing is, social media marketing doesn't have to be hard -- it just moves so insanely fast that it's hard to fit it all in. So we thought it was high time we share that social media scheduling template with you, and walk you through exactly how to fill it out. How to Use Your Social Media Publishing Schedule Alright, if you open up the social media publishing template, you'll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network. This section will also demonstrate how to modify this template so it can be uploaded to a third-party publishing app (if you're using one) to make your social media publishing even more efficient.
Twitter Updates Facebook Updates. 5 Ways to Boost Your Digital Media Career in 2012. Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington. He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies. As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal. Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies.
The U.S. 1. It’s all about the consumerization of tech. 2. 3. Those who hold these positions possess a literacy in social media platforms and strategies. 4. 5. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. 1. I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 2.
In Smart Business, Social Business, author Michael Brito writes, "while many organizations are trying desperately to humanize their brand, they are failing to understand that they need to humanize their business first. " 3. 4. 5. 6. 7. 8. 9. 10 Steps for Successful Social Media Monitoring. 4 Reasons Pinterest Wins with Women (And Facebook Loses) Nice Day Designs: social media. Content Marketing: How to Build Your Business With Content.
11 Social Media Marketing Lessons from the Old Spice Campaign. How To Write Your Social Media Plan in 8 Steps. Copywriting. 5 Tips To Make Your Blog Posts More Social. Step-By-Step Social Media Marketing Strategy Every Website Owner Needs To Know.
Twitter for Business: 10 Things You Should Tweet. Six ways to create great content in just 15 minutes a day. 5 secrets to staying sane when you manage social media.