Social Media that Makes a Difference. What Exactly is an Online Community Manager? You've been to communities, you may have even created them, but what roles are evolving within them?
Online community management by no means is a standard job, so I decided to seek out what other online community managers are currently doing. Like the start of all things we are curious about now, I began this fact finding mission by doing a basic Google search to see what exactly an online community manager looks like. What Is An Online Community Manager? Ultimate Guide: How to Use Facebook Insights to Measure Your Fan Page. 17 Brilliant Sources of Content Hiding Right Under Your Nose.
Creating content is a pain in the puppy.
(I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter. A Guide To Social Media Images (Infographic) A Guide To Social Media Images At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms.
Currently, there are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one of these social media platforms requires some savvy design from YOU if you really want to capture the attention of new fans and followers. The problem is that each one requires varying sizes of branded imagery to show off your brand, products, and services. It’s getting tough to keep track of it all. Well, we’ve got a tool to save you some time and keep the information all in one easily referenced place.
Five new ways to curate content in real-time. 10 Best Pinterest Practices. In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others.
Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. 5 Ways Your Business Should Use Twitter Hashtags. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy. But let's back up a bit, in case you're unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics. In your business' case, you may choose to attach a hashtag, such as #smallbiz, or even your brand's name itself, as #nike might do.
Now that you're familiar with the basic hashtag concept, let's apply principles specific to small businesses. 1. If you use Twitter for nothing else, use it to learn from others. 2. 3. Finally, get creative. Ford Social Media Guidelines. Be honest aboutwho you are I the conversation relates to our businessor our industry, you should identiy yourselas working or Ford Motor Company inthe content o your post/comment/othercontent.
Not only is this the ethical thingto do, but in some countries, like theU.S., there may be personal liability underFederal Trade Commission regulations iyou don’t. Hotmail - daisybisley. The Ninja’s Guide to Google Alerts. Google Alerts is one of the most powerful free tools available, but it is often overlooked.
It monitors the Web for words and phrases and even sends you an email or updates an RSS feed every time it finds a new result. Sounds pretty simple right? Dimensions for Facebook Timeline For Pages [Infographic] 8 Ways To Build Your Community On Twitter. How To Create Your Own Infographics: Step By Step Guide and Tips - TechTheBest.com.
Do You Want To Create an Infographic and Lack Designing Skills ?
Don’t Worry. Follow These Easy Steps To Create Exciting Infographics. How to Use Photos on Facebook: Sizes, Dimensions, and Types. In its early days, Facebook was all about text and links.
But as it has grown up, images have become more and more important. They’re now more important for design and identity on the user interface, like your profile picture or cover photo. Twintangibles. In the course of our work we create resources that others may find useful.
Many of these are shared under creative commons licences and are accessible to anyone, some are charged for. Typically slides and papers are available as PDF files, and audio files as MP3 Papers. Getting started in Transmedia Storytelling. 19 Ways to Build Relationships With Blog Comments. Have you ever left a comment on a blog? How do you feel when the author replies? As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.
5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. Hosting a Twitter chat is an amazing way to , to better , as well as . I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best. Here’s . 11 Social Media Automation Mistakes to Avoid Like the Plague. Social media automation is quite the controversial marketing topic. The critics cry, "Social media is supposed to be social! " The supporters retort, "It's all about efficiency! " Surely, there's a middle ground, right?
Just look at those adorable little robot eyes. Automation can't be all bad , right? We certainly agree. The Social Media Publishing Schedule Every Marketer Needs [Template] We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. A few years ago, we created a social media content calendar template to help, which we recently updated to be better, faster, stronger, and just generally prettier. 5 Ways to Boost Your Digital Media Career in 2012. Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington. He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies.
As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal. Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies.
The U.S. 1. It’s all about the consumerization of tech. 2. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer.
You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. 4 Reasons Pinterest Wins with Women (And Facebook Loses) Look out Facebook FB -5.19%. Nice Day Designs: social media. After writing my post yesterday about my blog design I decided to write a series about blogging, it was only when I logged in did I notice that this is my 600th post, how appropriate! Content Marketing: How to Build Your Business With Content. 11 Social Media Marketing Lessons from the Old Spice Campaign.
The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. How To Write Your Social Media Plan in 8 Steps. Maybe it’s because you’re in marketing. Copywriting. 5 Tips To Make Your Blog Posts More Social. This is a guest post by Andrew K Kirk from Face The Buzz. Step-By-Step Social Media Marketing Strategy Every Website Owner Needs To Know. Twitter for Business: 10 Things You Should Tweet. There's a real etiquette to doing business in 140 characters. And unlike when you tweet as an individual, it means no random thoughts, photos of your last four meals, political rants, or too much information about your digestive issues, sex life, and drinking binges.
Hopefully you already knew that. Six ways to create great content in just 15 minutes a day. Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. 5 secrets to staying sane when you manage social media.