What Should You Test On Your Landing Pages For Maximum Conversions? Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate?
Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results in your conversion rate, but you’ll feel as if you’re hitting a glass ceiling – that there’s really nothing else to tweak to bring about much of a difference. If that sounds like you, you’re experiencing what blogger Andrew Chen calls the local maximum.
It’s the point at which your design is as effective as it’s ever going to be, and split testing different items doesn’t bring the kind of measurable results that they used to. It’s an unfortunate side effect of split testing – where designers get too bogged down in analytics and making changes that look good on a graph but do little to lift the conversion rate. What Types of Tests Can I Run? A/B Testing Multivariate Testing Choose the Strongest-Converting Pages First.
Why All Great Marketing Contains the Power of the Placebo Effect. A Beginner's Guide to A/B Testing: Email Campaigns That Convert. Email campaigns and newsletters can be a great way to get repeat business, as well as new customers.
You’re already working with a somewhat pre-qualified base: these people have said they want to receive information from you. And a lot of them have likely already done business with you. And we all know it’s easier and cheaper to retain customers than it is to get new ones. This is why it’s vital to run A/B tests when trying out new techniques or formats for your email campaigns.
Improving conversion rates here can make a bigger difference in your bottom line than many other marketing efforts, especially those of similar cost. Get Found using Inbound Marketing. The web has forever changed people’s buying habits.
Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across. This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. 7 Creative Ways to Get Customer Testimonials. One of the most powerful pages on your website is your testimonials page.
Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The question is, how do you get believable testimonials? Let’s look at some of the sites you can collect reviews upon, as well as how to encourage reviews from your customers and how to gather them from all around the web. 1. Facebook Reviews If you have a Facebook page and are setup as a local business, your page now comes with a Reviews tab.
Simply slide this tab over into your visible tabs, and encourage your fans on your wall to go over and enter some reviews. 2. LinkedIn can be a great source of reviews, extracted from your recommendations. But what if you own a company with many employees? Plus, it wouldn’t hurt for someone who is researching your company on LinkedIn to see that you have an employee with an exemplary record, like the LinkedIn member above. 3. 4. 5.
A proven process for growing online businesses using conversion rate optimization. A/B Significance Test. Five Unique Calls to Action that Will Make You Click Twice. The call to action is the “Holy Grail” of every marketer.
5 of the Best Free and Open Source Data Mining Software. The process of extracting patterns from data is called data mining.
It is recognized as an essential tool by modern business since it is able to convert data into business intelligence thus giving an informational edge. At present, it is widely used in profiling practices, like surveillance, marketing, scientific discovery, and fraud detection. There are four kinds of tasks that are normally involve in Data mining: * Classification - the task of generalizing familiar structure to employ to new data* Clustering - the task of finding groups and structures in the data that are in some way or another the same, without using noted structures in the data.* Association rule learning - Looks for relationships between variables.* Regression - Aims to find a function that models the data with the slightest error. For those of you who are looking for some data mining tools, here are five of the best open-source data mining software that you could get for free: Orange.
10 Ways to Guarantee More Sales and Conversions. What’s the one thing that all businesses have in common?
You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into customers, which is why so many startups and small businesses focus on things like compelling copy, split testing, and email campaigns. At the end of the day though, no matter how well you court a future customer, there’s really only one thing that they want, and that’s a guarantee that they’ll get something out of the purchase. Some people want results, some want gratification, and some want happiness, but at the end of the day it all boils down to one thing: avoiding regret. Advanced Segmentation Triples One Brand’s Click Rate, Produces Click-To-Open Rate 2.7 Times Higher.
Back to Blog November 18th, 2010 by Justin Montgomery As an interesting case study to the importance of segmentation in email marketing, one brand considerably improved the success of its email campaigns by sending out over 130 versions of its newsletter.
The brand, “HealthyPet,” which produces email and direct mail appointment reminders and educational content for over 4,000 veterinarians nationwide, launched its advanced segmentation campaign in January 2010, and has since seen its unique click rate triple, and its click-to-open rate go 2.7 times higher than a year ago. HealthyPet decided to segment its database by age of pet and tailor the content of its newsletters accordingly.
The company sends six emails during the pet’s first year of life and quarterly messages thereafter. The brand didn’t just stop at segmentation either, opting for as much personalization as possible.