Welcome to Forbes. TALKINAR :: Campbell Mithun. This video provides an introduction to the Sharing Economy trend: For you: the "'Sharing Economy' Brand Success Metrics" chart. Download it. Use it to envision new success metrics. And share it. Top 15+ disruptive business models based on collaborative consumption.
Would you trust a stranger to drive your car, or sleep in your house? Thousands of people say “yes” they would. They’re part of the collaborative consumption movement. It’s all about using social technologies to do some very old fashioned things like swap, barter, and trade. But it’s on a scale never seen before. From social lending, peer-to-peer hotels, peer-to-peer task, bike sharing and car sharing, people are swapping their cars, homes, even clothes with each other. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impact and it’s proving to be a compelling alternative to traditional forms of buying and ownership. Have you ever purchased an expensive tool or piece of equipment that you never use? The problem: Many households own power drills, but most of them are used for only very little during their lifetime. The solution: Zilok offers peer-to-peer daily rental of tools, camcorders and other goods.
The Master List of the Collaborative Economy: Rent and Trade Everything. My next Open Research report (see my body of research) will be about the Rise of the Collaborative Economy. If you’d like to be interviewed for this upcoming report, please fill out this submission form. In my career as an analyst, I often list all the players in a category, announce a formal research effort, then publish a series of analyses, as part of my continuing methodology. In this case I will also be presenting my findings as a speaker at LeWeb, whose theme, “Digital Hippies” is directly related to this trend. Thanks to friend Loic Lemeur for triggering this idea. [Collaborative Economy Defined: A digital system that manages the coordination of buyers and sellers who offer or exchange used products and remnant services] [Market impact: These startups enable the crowd to get what they need from each other –rather than go to corporations] The Three Categories of Collaborative Economy Markets Within this market, there are multiple use scenarios.
You can bet your aaS that data is the key to new business models for physical goods. Companies are already building big businesses selling digital assets such as computing (Amazon) and music (Spotify) as a service but the purveyers of physical goods are getting in on this business model too. Maybe it’s a car service such as ZipCar or Lyft or even sharing access to homes via Airbnb or HomeAway; when it comes to physical goods, we’re taking the same on-demand models from the digital world to the real world. Even Google may be getting in on this trend with Google Mine. And as this model matures, data will be both the enabler and a high-value byproduct of the “as-a-service” economy.
Given that the real world has much higher levels of friction — from trying to easily get shared goods to the people who want them, to the regulatory hurdles that might protect consumers but can be used to stifle startups — data about where products are being consumed will be invaluable. That’s why a blog post by Jeremiah Owyang at Altimeter Group on the sharing economy got my attention. The sharing economy will become a necessity. As the sharing economy takes the world by storm, companies need to start adopting new business models to make their businesses future-proof.
Hands up who hasn't heard of the shared economy? Not many. In the UK, the sharing economy already represents 1.3 per cent of the GDP – predicted to rise to 15 per cent by 2016. Globally, it's worth £310bn. Triggered by these figures, companies have started building their business models around the notion of sharing. In a recession, sharing represents a smarter way of living. As Benita Matofska, founder of Compare and Share, explained: “Most studies around the subject often ask 'do you want to share?
' There has been a cultural shift over the past 30 years. But what we do know is that we're going to have to share to survive if our constant consumption depletes resources. Marketplace - compare and share. Final le web london (june 2013) Collaborate Consumption Notes: Examples. The web sharing economy is booming in the crowded streets of Paris. Walk down one of the narrow streets of Paris and there’s a good chance you’ll stumble upon one of the world’s most sophisticated car-sharing networks. The Autolib electric car system — marked by the tiny, boxy electric Bluecars and the neon-hued electric car chargers — is run by a public-private partnership and currently has some 65,000 users and a goal to have 3,000 cars available this year.
But Autolib isn’t even the biggest car-sharing network in Paris. That would be the one created by upstart Drivy, which has around 10,000 cars and 115,000 users, according to Drivy’s CEO and founder Paulin Dementhon. The three-year-old Drivy, like its American peers Getaround and RelayRides, has created a platform that enables car owners to rent out their own cars to local drivers. Autolib, the Paris electric car-sharing network Drivy is one of an estimated nine car-sharing companies operating in Paris.
Airbnb has a large user base in the city (I’m writing this from a Parisian flat rented on Airbnb). What’s Google Mine is Yours? - Borrowed Planet. According to a widely reported post on an unofficial Google news blog the search giant is at an advanced internal test stage with a new service called Google Mine. While Google hasn’t acknowledged the project exists the details reported across several reasonably reputable tech blogs do seem analogous. Google Mine is described as a tool for creating a personal inventory of the ‘stuff’ we own and is to be closely integrated into Google+.
This integration will enable various social interactions around the items we list such as sharing, gifting, reviewing and general nosying at our friends possessions. The tech media have, rather predictably, described Google Mine as: ‘Ebay/Craigslist, etc for sharing’. The most obvious thing to be said about Google Mine is that it isn’t about reducing consumption. It makes sense for Google to want to find a way of tapping into the wealth of information around the stuff we own.
But is there more to Google Mine than first meets the eye? Risky Business: Cloud Computing in the Sharing Economy. The sharing movement is in full swing. Innovative “collaborative consumption” companies are helping pool under-utilized assets such homes, boats, cars and then renting them out as services. With the rise of peer-to-peer sharing, it also makes sense that cloud computing—which is compute and storage “resource pooling” and renting—would also gain traction.
But just as there are risks in sharing property and other assets, there are also risks in sharing cloud computing infrastructures. Jessica Scorpio of Fast Company has it right when she says; “A few years ago, no one would have thought peer-to-peer asset sharing would become such a big thing.” Indeed, since the launch of Airbnb, more than 4 million people have rented rooms—in their own houses—to complete strangers. Intrinsically, the rise of the sharing economy makes sense. But to make a sharing economy work, a key issue of “trust” is necessary. In a similar vein, the big target on the back of cloud computing is trust. Connect: Authored by: Peer-to-peer rental: The rise of the sharing economy. LAST night 40,000 people rented accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries. They chose their rooms and paid for everything online. But their beds were provided by private individuals, rather than a hotel chain. Hosts and guests were matched up by Airbnb, a firm based in San Francisco.
Since its launch in 2008 more than 4m people have used it—2.5m of them in 2012 alone. It is the most prominent example of a huge new “sharing economy”, in which people rent beds, cars, boats and other assets directly from each other, co-ordinated via the internet. You might think this is no different from running a bed-and-breakfast, owning a timeshare or participating in a car pool. What’s mine is yours, for a fee Just as peer-to-peer businesses like eBay allow anyone to become a retailer, sharing sites let individuals act as an ad hoc taxi service, car-hire firm or boutique hotel as and when it suits them.
Peering into the future. The Power of Sharing in the Internet Economy.