Lifehack. Building Your Brand2.0 Social Media Channel. I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Micro Interactions in PR. The differences between marketing, advertising, PR, and branding are now blurred with the adoption of social media.
According to the definition of social media found in Wikipedia: Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Dove evolution.