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The Scourge of Arial – Notebook. Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic landscape and illustrates the pervasiveness of Microsoft’s influence in the world. Arial’s ubiquity is not due to its beauty.
Throughout the latter half of the twentieth century, one of the most popular typefaces in the western world was Helvetica. An icon of the Swiss school of typography, Helvetica swept through the design world in the ’60s and became synonymous with modern, progressive, cosmopolitan attitudes. As it spread into the mainstream in the ’70s, many designers tired of it and moved on to other typographic fashions, but by then it had become a staple of everyday design and printing.
By the late eighties, the desktop publishing phenomenon was in full swing. But there was a problem. See also: How To Spot Arial Monotype’s Other “Arials” Fonts, typefaces and all things typographical — I love Typography (ILT) OWL. Contributors:Mark Pepper, Nick Hurm, Allen Brizee.Summary: This handout addresses how to make appropriate font choices to add additional meaning and emphasis to print documents and web pages Does Type Font Matter?
It is easy to think that type font doesn’t matter. We read text all the time and have become very accustomed to focusing on the content or message of the words themselves and not what the words look like visually. In reality, the visual appearance of words themselves can (and should) have just as much effect on how a document is received as the content itself. The professional printing industry has recognized this fact for a long time.
Image Caption: Times New Roman Above is a font that is probably quite familiar to you - Times New Roman. Here is another popular font called Arial. Image Caption: Chalkboard Above is a lesser known font called Chalkboard. Graphic designers have developed a large vocabulary of terms to discuss the makeup of a font. Font Types 1. 2. 3. Tips. So You Need a Typeface 2.0 - Interactive Type Finder. Portfolio of graphic design student Julian Hansen. Shadow Type : le lettrage classique en trois dimensions. Lorsque l’inspiration vient à manquer, certains designers se tournent parfois vers le passé pour rafraîchir leur stock d’idées créatives. On estime que les premières lettres en relief avec ombrages ont été introduites en 1815 dans un style « métallique. » Il s’agissait d’une forme d’expérimentation pour les typographes de l’époque.
Vers la fin du 19ème siècle, cette typographie a été employée dans un style « bois » et n’a cessé depuis d’être utilisée par différentes générations de designers souhaitant transmettre un sentiment d’optimisme et de confiance, ou encore communiquer un caractère monumental. Le livre Shadow Type présente un large ensemble de typographies en trois dimensions, uniques et inspirantes, évoquant le monde publicitaire et populaire de plusieurs décennies.