Social Media Opinion
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This is a story that I told many times in bars, restaurants, enotecas, but never on stage in a formal presentation - you are going to be the first to see it, and hopefully it will be valuable. What I want to do is tell the story about how we started SEOmoz , how it went from being nearly a disaster to a surprising success this year, in fact the last few months have been incredibly exciting for us. Some of the things we learned along the way, both from an entrepreneurship perspective - starting a company, scaling a startup - as well as in marketing capacity. I know there are a few of you here that are very interested in search, in SEO , in web marketing...
The Story of SEOmoz | SEOmoz
Yesterday I attended Econsultancy’s Digital Cream event, which we host annually, and which brings together around 300 client-side e-commerce brains together for a day of intense knowledge sharing. The event format is based on roundtables, which are a core part of our staple diet. We’ve been running roundtables since I joined Econsultancy back in 2003, and they inform much of the best practice insight that underpins our research. They are incredibly helpful. Digital Cream is essentially roundtables on steroids… there are more than 20 of them, in one day.
11 takeaways from Econsultancy’s Digital Cream event
The Future of Social Search
The Future of Search Series is supported by SES New York Conference & Expo , the search and social marketing conference helping brands, agencies, and professionals connect, share and learn what’s next for the interactive industry. A “social search” is one that ties a searcher’s social graph to his search queries. With social search, each searcher sees unique results that are shaped by the interests of his social network friends. Google , not the company to often fudge with the appearance or function of its search results, turned on its version of social search more than a year ago.
Can social media really overtake search? | The Wall Blog
2011 has been heralded as ‘the year of social media’. But can it really offer companies as solid a marketing investment as search? It is, of course, far too late to suggest that social media is going to be ‘the next big thing’. Social media is very big and very much ‘the thing’ already. But without doubt, the ante has been upped of late, and even the men in suits are taking note.
Leeds Digital Festival 2011
The Leeds digital lunches aim to inform, educate, or entertain by gathering together a panel of the brightest brains from Leeds that can discuss the chosen topic. Today's topic: design in digital. Chaired by Peter Cowley, Founder and CEO of Spirit Digital Media, and organised by Teesside University, this free event explores the rapidly expanding area of second screen content designed around TV programming. A "Student Showcase" event, aimed at retaining raw creative talent in Leeds and providing Students and Freelancers the opportunity to showcase their abilities to the media, digital and creative sector. Not only will it give local students and freelancers the chance to showcase their digital work to the thriving creative sector we have here in Leeds, but there are also two fantastic prizes for the winners. Brass Agency is offering a paid placement with in their business and Logistik are donating a brand new Mac plus a highly experienced mentor as the other prize.
Understand your online social capital - PeerIndex
Amy Resnick is influential in economics Lucy P. Marcus is influential in entreprenuership
I came across a great analogy over at Zen Habits , and it's got me rethinking how I view social media: If my personal website is my digital home, then my social networking profiles on Facebook and Twitter, etc. are my embassies. Embassies exist to maintain relationships with "distant lands". Although the post is really about gaining focus and managing your digital life, I think the idea of social media profiles as embassies in distant lands is fantastic, and I'm going to run with it. My apologies to the author ( Tyler Tervooren ), who probably didn't intend anything I'm about to say. Before you can really have an embassy, you need to be a sovereign nation.
Build Your Social Media Embassies | SEOmoz
Facebook is testing a new program capable of serving up ads as fast as members can post a status update. The social networking giant's initiative, currently being tested on 1 percent of its users, delivers promotions based on real-time conversations. For instance, if someone posts, "Thinking of pizza for dinner," a company such as Domino's could ship a Web ad to that person in an instant. The advertising test, which was reported in Ad Age, opens a brave new world of real-time advertising, as well as raising the usual privacy concerns when a Web company mines personal data for commercial advantage.
Facebook floats chat-to-ad test - m.NYPOST.com
The Dales on ITV1 The Dales on ITV1 was a smash hit as it explored the intricacies of Dales life. The Dales gave viewers a taste of some of Yorkshire's most treasured attractions.
Dales Tourist Information - Explore & Discover the Dales
A s Social Media Monitoring travels through the technology hype cycle it’s clear that many early adopters are experiencing disappointing results. Having heard the stories of start-up businesses like Threadless or GiffGaff harnessing social insight to create real, tangible value (see my post on GiffGaff – a case study of customers in control ), many large organizations are often disappointed at the results they are getting from SMM. If you find yourself in the “trough of disillusionment, below are some of the common pitfalls along with some suggestions to improve results and drive value from your investment. A common complaint about SMM is accuracy. Many SMM tools do not have access to the full Twitter fire hose and so only get a fraction of the full Twitter feed.
Improving social media monitoring…
Description Social Media World Forum events are 2 day digital, online and mobile marketing conferences. Providing advice and insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.
SMWF for iPhone, iPod touch and iPad on the iTunes App Store
Leeds Digital Festival to crowdsource 2011 identity - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs
Google Analytics has today announced that it is set to roll out social reports, which aim to help businesses decide which tactics and channels drive interest and engagement with the business. ... Read more A national road safety campaign from the Scottish Government and Road Safety Scotland has implemented live cinema advertising to highlight the risks of dangerous driving. ...Kristal Ireland is Digital Marketing Manager at Welcome to Yorkshire, and has been using social media to crowdsource content and promote the county as a tourist destination. We are the tourist board for Yorkshire, and rebranded as Welcome to Yorkshire about 18 months ago. The idea was to make it a more dynamic brand, we like to push the boundaries. This sets the scene for what we want to do with digital, using all of the available channels to push our brand out there with the ultimate aim of increasing the number of visits to Yorkshire.
Q&A: Kristal Ireland on promoting Yorkshire with social media | Econsultancy
The Rules of Social Media Engagement Brian Solis
A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.” The report, “ Employer Perspectives on Social Networking ,” compiled data from 34,000 businesses in 35 countries. Does your organization have a formal policy regarding employee use of social media? Perhaps better asked, does your organization offer training, guidelines, and insights to help employees excel in new media on behalf of your business? In the same study, 63% of employers that employed social networking policies reported that those policies improved productivity.A +1 click can be shared with users’ friends on their Google Account and any links recommended by friends will appear higher in search results. The data from clicks will also be added anonymously to public data, which Google will use - among other signals - to calculate pages’ relevance and ranking on search results.